24/10/2025
Got the message below from one of the Guide Dogs FB pages
Hey everyone, it's Charlotte from the Lived Experience Team at Guide Dogs.
For those that don’t know, we wanted to share the introduction by Uber UK of a new feature within the App that allows passengers to self-identify that they will be traveling with an assistance dog, so that the driver is automatically notified.
Users can activate the feature by navigating to their account settings in the App, selecting accessibility, completing an eligibility form and opting to have drivers informed when traveling with their assistance dog.
Alongside this update, Uber has strengthened its reporting process for riders with assistance dogs.
Drivers who attempt to cancel such trips will also be reminded via notification that it is unlawful to refuse transport to anyone because of an assistance dog.
Riders who prefer not to use the new self-identification feature can continue to report any issues through the app or by phone, as usual.
Eleanor Briggs, Head of Policy, Public Affairs and Campaigns, Guide Dogs UK said: “We welcome any initiative from Uber that could help reduce the possibility of assistance dog owners, including guide dog owners, experiencing access refusals, which are almost always illegal. Being refused a ride because you are accompanied by your guide dog is humiliating, frustrating and can leave you feeling vulnerable. This is an industry-wide issue and needs to stop.”
We’d love to hear how our Campaigners get on with this new feature. Feel free to drop us a message too our lived experience inbox and let us know what impact you feel the change has had for you and your journeys.
