Optimum Doula

Optimum Doula My name is Kathryn. I am a birth and postnatal doula working in North Wiltshire. I hire out my birthpools and TENS machines.

As your doula, I will be there to help and encourage you, to be your advocate, to be on your side and by your side throughout your labour and birth and to provide emotional and practical support to you and your family during the first few weeks of parenthood. As your postnatal doula I will offer both practical and emotional support, as well as advice on caring for your new baby. I trained as an IPEN placenta encapsulation specialist, to prepare placenta and umbilical cord remedies and keepsakes. I am also a trained babywearing consultant and run Swindon and Devizes Sling Library, which aims to help parents choose the right sling(s) for them through, sling meets, a lending services and individual consultations.

As it's Safer Sleep Week, here are some reminders about safer sleep:💜Sleep spaces (cots, cribs, moses baskets or carry c...
09/03/2026

As it's Safer Sleep Week, here are some reminders about safer sleep:

💜Sleep spaces (cots, cribs, moses baskets or carry cots) should be clear, with no pillows, duvets or toys. Cots bumpers are not safe.

💜Baby bouncers and swings are not safe for sleep.

💜Car seats should not be used for sleep, when not in a vehicle. Although essential for safe travel, babies should be removed once you have arrived at your destination (whether awake or asleep, newborns should not be in car seats for more than 30 minutes at a time, and older babies not for more than 2 hours).

💜Nests, pods, baby hammocks, bean bags and sleep positioners are not safe, unless fully supervised, by an alert adult (even if the packaging/advertising says it is safe).

💜Slings are safe for sleep, as long as sling itself is safe, it is being worn safely, and the adult wearing it is alert. Babies must be facing towards the adult for sleep.

💜Babies under the age of 6 months should not sleep in a room without an adult. This applies to naps, as well as overnight.

💜Bed-sharing can be done safely. For information on how to safely bed-share, follow this link: www.llli.org/news/the-safe-sleep-seven/

And for more information on sleep products follow this link: www.lullabytrust.org.uk/baby-safety/baby-product-information/baby-sleeping-products/

Today, I will be at the West Swindon Family Hub, as I am most Mondays. For the first half of the session, I will have my...
09/03/2026

Today, I will be at the West Swindon Family Hub, as I am most Mondays. For the first half of the session, I will have my Breastfeeding Counsellor hat on, providing feeding support, alongside IBCLC Elena Rossi. For the second half, I will have my Babywearing Consultant hat on, providing help choosing and using slings.

As well as feeding and babywearing support, there are scales available for you to weigh your baby.

The Hub is run as a free to attend, drop-in session.

So, you want some help with breastfeeding. Who do you turn to? There seem to be a lot of experts to choose from. What do...
05/03/2026

So, you want some help with breastfeeding. Who do you turn to? There seem to be a lot of experts to choose from. What do their job titles mean and what experience and qualifications do they have?

💜 Breastfeeding Peer Supporters/ Breastfeeding Helpers 💜

These are parents who have breastfed themselves (usually to at least 6 months, with at least one child) who have been trained by the National Childbirth Trust (NCT), the Association of Breastfeeding Mothers (ABM), the Breastfeeding Network (BfN) or the NHS. The BfN call them Helpers, rather than the more commonly used Peer Supporters, but they are all very similarly qualified. The training, which usually spans several weeks or even months, gives these participants knowledge about how breastfeeding works, strategies for tackling many of the most common problems and, possibly most importantly, when to signpost to others, more qualified than themselves. They should be seen as are well-informed friends, who’ve been-there-and-done-that. They generally work as volunteers either on postnatal wards or at local breastfeeding support groups, although very occasionally they may be found in paid roles for either the NHS or other organisation.

💜 Breastfeeding Counsellors/Le Leche League Leaders 💜

These are also parents who have breastfed themselves (usually to at least 6 months, with at least one child) who have been trained by the NCT, the ABM, the BfN or La Leche League (LLL). LLL call them Le Leche League Leaders, rather than Breastfeeding Counsellors.

Their training usually takes around 2 years and is much more academic. The NCT course, for example, is university accredited.

Breastfeeding Counsellors are not allowed to charge parents for breastfeeding support, but sometimes work in paid roles for organisations, including the NHS. They may teach breastfeeding classes antenatally, as well as run breastfeeding support groups or work on telephone helplines.

Each of the organisations that train Breastfeeding Counsellors expects their Counsellors (or Leaders) to keep their knowledge up-to-date, with continuing professional development (CPD). The title of Breastfeeding Counsellor is not permanent. If they let their registration/CPD slip, they can no longer call themselves Breastfeeding Counsellors.

Like peer supporters, they are taught to know when to signpost on to health professionals.

💜 Midwives 💜

Many midwives are very skilled at breastfeeding support. Obviously some will be parents themselves, and of those who are many will have some personal breastfeeding experience. Some of them will have trained as peer supporters. A lot of women who choose to enter midwifery after having children of their own, train and volunteer as peer supporters, in order to help with their application to university. Some may have done their breastfeeding counsellor training (before, during or after their midwifery training) and some will even be IBCLCs (which is discussed further on).

One thing to bear in mind, if your child is older than 2 weeks, is that the vast majority of babies are last seen by midwives between 10 and 14 days old, so very few midwives have any professional dealings with babies older than this.

The training that midwives got during their initial training (and the amount they get as CPD after qualifying) varies enormously. Although the more newly qualified midwives should, in theory, have a fairly good level of breastfeeding training. Midwives that trained 20 or more years ago (and there are still plenty of them working) may not have had any breastfeeding education as part of their midwifery training! Not all midwifery training courses included compulsary breastfeeding education.

If you happen to come across an Infant Feeding Midwife, they have probably had extra training, and will have had convince their employers that their knowledge and skills of infant feeding are of a high level.

Even those with no experience of their own, or specific breastfeeding qualifications, may have picked up a lot of knowledge and skills during their lives. But it is hard to know which midwives provide the really fantastic, up-to-date, evidenced-based support, and which are basing their support on outdated ideas or their own very negative experiences of breastfeeding.

In hospitals accredited by the Baby Friendly Hospital Initiative (BFI), all health care workers, who care for mums and babies, should have received a certain amount of training in breastfeeding, roughly equivalent to that of a Peer Supporter. But of course midwives move about between hospitals and may be working in a BFI hospital for some time before getting the training, so this isn’t a guarantee of a midwife with a good level of training.

💜 Health Visitors 💜

Like midwives, not all health visitors are created equal. Some provide excellent support and really know their stuff, while others have had little training in breastfeeding support. You might be lucky enough to find yourself meeting a health visitor who is part of the Infant Feeding Team or maybe even the Infant Feeding Lead Health Visitor. In this case, you know that they have a particular interest in the area and that their knowledge and skills of infant feeding are likely to be of a high level.

💜 General Practitioners (GPs) 💜

Breastfeeding training for GPs is sadly lacking. Most GPs will have had one or two lectures on breastfeeding, most of which is likely to have been about the anatomy of the lactating breast, rather than how to help those who are having problems with breastfeeding. Of course, like midwives some will have their own experience of breastfeeding and a few may have chosen to do extra breastfeeding training. But as breastfeeding parents are only a small section of the huge variety of patients they see every day, they are far less likely to have done so than a midwife. There is no doubt that GPs do an amazing job, and have a huge knowledge base, covering a range of bodily functions and ailments. Most GPs will have few areas in which they have more specialised knowledge, but this varies, depending on the demographic of their patients and their own particular interests and experiences, and of course this does not always include breastfeeding. So much like Midwives and Health Visitors, how well your GP can help you with your breastfeeding concerns, will vary depending on the individual GP in question.

💜 Doulas 💜

Doulas work with expectant and new parents. Their training, qualifications and experience varies greatly. Most are parents themselves and some will have breastfed. Some will have done a course to become recognised by Doula UK, which will have covered a lot about infant feeding. But unless a doula wished to be recognised by Doula UK, there is nothing to stop someone without any relevant qualifications from working as or calling themselves a doula.

Many Doulas, especially those who work mainly with new (rather than expectant) parents will have done a Breastfeeding Peer Supporter course. And those who have not done Peer Supporter training will likely have attended study days, or done other courses relating to infant feeding. Some will also have trained as Breastfeeding Counsellors.

So, like midwives, health visitors and GPs, doulas breastfeeding education and support skills varies greatly.

💜 International Board Certified Lactation Consultants (IBCLCs) 💜

This qualification is the gold standard of breastfeeding support providers. IBCLCs are usually health professionals (doctors, nurses or midwives) who have chosen to take on extra breastfeeding education. Unlike Breastfeeding Counsellors, they do not need to have any personal experience of breastfeeding. But becoming (and maintaining the title of) IBCLC is not easy. IBCLCs must gain many hours working with breastfeeding mums and have a large amount of formal health (including specifically breastfeeding) education before they can even sit the exam to gain their title. They must re-sit the exam every few years, as well as getting plenty of CPD.

It is possible for someone who is not a health professional to become an IBCLC, but this is an even longer and more difficult journey. Those who do manage it will certainly have a real passion for breastfeeding.

IBCLCs may work for the NHS or they may have a private practice. Access to NHS employed IBCLCs is free, but the cost for consultations with private IBCLCs varies. A few IBCLCs offer their services for free, on a voluntary basis.

💜 Others with infant feeding or breastfeeding training 💜

There are an increasing number of courses in breastfeeding/infant feeding available to those who work with either expectant or new parents, in a professional capacity, such as antenatal teachers, yoga instructors, osteopaths, massage therapists etc. To take these courses participants do not usually have to be parents or to have breastfed themselves. The courses vary in length from a single day to several weeks and their content and quality also varies. Some are great courses, run by those with appropriate qualifications, while others less so. The best of these courses are approximately equivalent to that of Breastfeeding Peer Supporter.

The only exception to this, that I am aware of, is the 'ABM Breastfeeding Support Training: Advanced level', which is almost identical in content to their Breastfeeding Counsellor course, taking around 2 years to complete, but which you do not have to have breastfed in order to take. It does not allow you to use the title of Breastfeeding Counsellor, but does allows those who have taken it to charge parents for support.

💜 What’s in a title? 💜

Unfortunately, the titles of ‘Breastfeeding Supporter’, ‘Breastfeeding Counsellor’ and ‘Lactation Consultant’ are not legally protected This means that anyone can call give themselves these titles, or similar ones, such as ‘Infant Feeding Consultant’ or ‘Lactation Specialist’. Please check what training and qualifications they have. Check that any they do have were awarded by an appropriate organisation and that have kept up-to-date with any requirements to maintain their qualification.

01/03/2026
28/02/2026

I'm all set up (next to Sing and Sign Chippenham & Marlborough), at the Little Pickles Markets Somerset And Wiltshire Calne market. Come along, between 2pm and 3:30pm this afternoon (Saturday 28th) to grab some pre-loved baby bargains, and maybe come say hello to me.

Last night, myself and Rosanna, of The Mother Rite, made up 50 goody bags, to be given out at this tomorrow's Birth Netw...
28/02/2026

Last night, myself and Rosanna, of The Mother Rite, made up 50 goody bags, to be given out at this tomorrow's Birth Network North Wiltshire's Chippenham Baby Show.
The bags contain information on a wide range of local services, as well as pens, wipes, magazines and toiletries.
And secreted within 5 of the bags are Golden Tickets, which can be exchanged for prizes.

26/02/2026

This coming Sunday (1st March) I will be at the Birth Network North Wiltshire's Chippenham Baby Show, along with a host of other pregnancy, birth, baby and toddler service providers.

The event is free to attend, and there's even freebies up for grabs!

North Wiltshire HomeBirthers has a meet up meet up tomorrow (Wednesday 18th February) evening.The meet up is for anyone ...
17/02/2026

North Wiltshire HomeBirthers has a meet up meet up tomorrow (Wednesday 18th February) evening.

The meet up is for anyone interested in homebirth, whether you have had a homebirth, want a homebirth or are just considering a homebirth. Ask lots of questions if you're a 'homebirth hopeful' or a 'homebirth contemplator' and share your experiences if you're a 'homebirth veteran'.

We will be meeting in the Sun Inn, in Swindon. Birth partners and children are more than welcome, as are birth workers (doulas, midwives and antental teachers).

Whether you want to ask people about their experiences of giving birth at home, discuss local birth pool hire options or just or chat to others who are interested in home birth, do come along to this informal meet up.

Our meetings are open to anyone within the North Wiltshire area, from Swindon and Chippenham, to Trowbridge and Marlborough, and everywhere in between.

Although you do not need to book, it would be helpful if those planning to do so, did register their interest, by following the link: www.eventbrite.co.uk/e/1982617935616

To any of my fellow local, perinatal providers who haven't already arranged a stand, yet.
16/02/2026

To any of my fellow local, perinatal providers who haven't already arranged a stand, yet.

This is a last call for stand holders. We can squeeze in two more stands. So if you are a pregnancy, birth, baby or toddler business, service or organisation, and want to show off what you have to offer, to local new and expectant parents, get in touch asap, as stand allocation will be finalised on Sunday.

Why hire a postnatal doula?Some families hire doulas because they want practical support, with looking after a newborn, ...
16/02/2026

Why hire a postnatal doula?

Some families hire doulas because they want practical support, with looking after a newborn, or with juggling looking after a newborn with looking after older children. Some families hire a doula because they need support with feeding, or want to talk through a traumatic birth experience. Some families hire a doula so they can concentrate on spending quality time with their newborn, knowing that there is someone to take care of household tasks. Some families hire a doula, to take on the practical tasks that are difficut to do while recovering from a caesarean. Others just want somone to answer all their, "Is this normal?" and "Am I doing this right?" questions.

Some families arrange their doula support before giving birth, while others don't realise they need a doula until after baby (or babies) have been born. Families who find themselves unexpectedly struggling with feeding or with an unsettled baby, or who are just feeling overwhelmed with the enormity of being a parent to a newborn, can arrange 'emeregncy' postnatal visits at very short notice.

Depending on how busy I am, I can usually see you within 48 hours (sometimes even the same day).

During visits I can provide help and support with various aspects of newborn care, including feeding. I can help you with using your sling, or show you how to use one of mine. We can talk through all your, "Is this normal?" and, "Am I doing this right?" questions. I can watch baby while you take a nap or soak in the bath. I can run the vacuum round or do the washing-up, while you enjoy newborn snuggles, or when you feed them for the eleventy-billionth time! I can do visits in the evenings and at weekends (and sometimes even on bank holidays), not just Monday to Friday 9am to 5pm.

And all of this support is available for the bargain price of just £35, for a visit of up to 2 hours. Or if you want a longer visit, I charge £15 per hour, for any additional hours.

For more information on myself and my services visit www.optimumdoula.co.uk

15/02/2026

I'm all set up, at the Little Pickles Markets Somerset And Wiltshire Chippenham market. Come along to Sheldon School, between 10am and 11:30am this morning (Sunday 15th) to grab some pre-loved baby bargains, and maybe come say hello to me.

There is a misconception that doulas are only for those who want home births; for those who want to have drug-free, wate...
12/02/2026

There is a misconception that doulas are only for those who want home births; for those who want to have drug-free, water births surrounded by candles, with whale music playing in the background.

But doulas are for anyone giving birth. They are for home births, birth centre births and hospital births. They are for natural, drug-free births, induced births, epidural births and caesarean births.

Whatever way you are hoping/planning/expecting to give birth, there is a doula for you.

A doula's job is to help you get the birth that is right for you. And what is right for one person may not be what is right for another. And that includes doulas. Just because a doula is the perfect fit for you does not mean they are the perfect fit for your friend, sister or work colleague.

Some doulas specialise in supporting specific types of people, or specific types of birth. Some specialise in caesaren births, twin births or VBACs, or in supporting teenagers or those belonging to the LGBTQ community. Some doulas only support births in their specialist area, whist others support any type of birth. Even doulas who support all types of birth usually prefer supporting certain types of birth, or certain types of people over others. Just as every person giving birth is different, so is every doula.

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Optimum Corner, 50 Eastleigh Road
Devizes
SN103EH

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Optimum - The best a mum can get

My name is Kathryn Beale and I am a mum of two. My first daughter was born in the Great Western Hospital, in 2008 and my second was born at home, in 2010. I am a birth and postnatal doula working in and around Swindon. I run a free antenatal support group, called 'Optimums-To-Be' and a homebirth support group called 'Swindon Homebirthers'. I hire out TENS machines and birthpools. I have trained as a maternity and nursing bra fitter and am currently training to be a breastfeeding counsellor. I am also a fully qualified babywearing consultant and run Swindon and Devizes Sling Library.

As your birth doula I will support you during your pregnancy, labour and birth as well as the first days after your baby is born. I will assist you in achieving your desired birth experience and prepare you for your new arrival. I am there to make you aware of the options available, enabling you to make your own informed choices, to listen to your concerns and to provide a calm and reassuring presence for you and your partner during labour.

As your postnatal doula I will offer both practical and emotional support, as well as information and advice on caring for your new baby. If you want to know more, please do not hesitate to contact me. I am happy to discuss my services in more detail, answer any questions you may have or to set up a free, no-obligation, face-to-face meeting.