12/02/2026
Scenario Answer – Personal Licence Holder
Yesterday we asked what you should do if a customer appears visibly intoxicated and attempts to purchase alcohol.
The correct first action is to:
✔ Refuse the sale of alcohol
✔ Remain calm, polite, and professional
✔ Clearly explain the reason for refusal
✔ Avoid confrontation or escalation
✔ Seek support from a supervisor or security if required
✔ Record the refusal in the incident/refusals log
Under UK licensing law, it is illegal to serve alcohol to someone who is drunk. As a Personal Licence Holder — or someone acting under their authority — you are responsible for ensuring alcohol is sold lawfully and responsibly.
Handling refusals correctly helps to:
• Protect customers and staff
• Reduce the risk of disorder
• Prevent enforcement action against the premises
• Maintain a safe, professional environment
Situations like this are covered in our Personal Licence Holder training, giving learners the confidence to manage refusals correctly while staying compliant with licensing law.
📞 01382 60 40 60
📧 ross@f1train.co.uk
Thanks to everyone who shared their thoughts — great discussion