What are the opening hours?

Monday 9:15am - 5:15pm Tuesday 9:15am - 5:15pm Wednesday 9:15am - 5:15pm Thursday 9:15am - 5:15pm Friday 9:15am - 5:15pm

Rifkind and Brophy Optometrist

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Rifkind and Brophy Optometrist

At Rifkind and Brophy, we understand how important your vision is. We provide friendly, first class,

We are committed to providing a friendly, personal eye care service for all of the family. We provide first class patient care utilising the very latest technology in order to offer a solution for any optical requirement. We have been at the heart of community eye care for over 30 years, and during this time we have built a reputation for delivering unparalleled dedication to our clients, quality eye care and an all round great patient experience.

06/03/2026

At Rifkind and Brophy we’re huge rugby fans 🏉

But tonight’s Ireland vs Wales clash in the Six Nations might look a little different if you’re red-green colour blind 👀
For around 1 in 12 men, these colours can be really difficult to tell apart — meaning matches like this can be surprisingly hard to follow.
Eye tests aren’t just about how clearly you see… they’re about how you see the world 🌍👓

05/03/2026

👉When you come back to see the same optometrist year after year, something powerful happens.

I get to know you, not just your prescription.
I learn what’s normal for your eyes 👁️

I can spot the tiny changes that others might miss 🔍
I understand your work, your hobbies, your family history, and what good vision actually means in your day-to-day life.

Appointments feel easier because we’re picking up from where we left off, having a catch-up, and building a picture of your eye health over time 🤝

That’s how problems are caught earlier.

That’s how treatment becomes more accurate.
That’s how you protect sight for the long run.
For me, one of the best parts of the job is opening the diary and recognising the names – welcoming people back and continuing that journey together.
Proper eyecare is personal ❤️

03/03/2026

✨ Ready to turn heads? ✨

Our brand-new eyewear collection has just landed at Rifkind and Brophy — and it’s all about confidence, colour, and standing OUT from the crowd. 👓🔥
If your frames don’t make a statement… are they really you?
Pop in, try them on, and find the pair that speaks your language.

25/02/2026

We’re absolutely thrilled to renew our partnership with Sight Scotland 👁️✨

Over the past year we’ve been proud to support their fundraising efforts, and it was a real pleasure to be invited for a tour of Royal Blind School on Canaan Lane to see first-hand the incredible work they do.
Sight Scotland provides life-changing support for people of all ages living with sight loss — from specialist education and skills development to residential care, community support, and helping individuals live more independently and confidently.
We’re honoured to continue fundraising for this truly worthy charity and to play a small part in the impact they make every day.

Keep an eye out for our next fundraising appeal… 👀💙
CharitySupport MakingADifference

31/01/2026

✨ 200 x 5-STAR REVIEWS ✨

We’ve just reached 200 five-star reviews, and we couldn’t be more grateful.
Thank you to our patients for taking the time to share such kind words and trust us with your eye care.
But this milestone belongs to our team.
Every single day they deliver professionalism, expertise and genuine friendliness, backed by thorough examinations, advanced technology and a relentless focus on eye health.
This is exactly what we stand for.
No shortcuts. No compromises. Just exceptional care, done properly.
Here’s to the next 200 ⭐️

27/01/2026

👉Proud to be celebrating another year of sponsoring Leith Rugby Club 🏉

A truly community-based club and one we’re privileged to be associated with. Supporting local sports across Edinburgh and giving something back to the communities we serve is something we care deeply about.

18/01/2026

📍 Live from the Eyecare Conference! 👓✨

We’re here at the Eyecare Conference exploring the latest in cutting-edge treatments and state-of-the-art equipment to bring back to YOU, our amazing patients!

💡 Stay tuned for updates on how these advancements can make your vision care even better. Your eyes deserve the best, and we’re committed to delivering it!

.education.uk optometry optometryscotland morningside

05/01/2026

🎉 Celebrating 60 years of eye care in Morningside! 🎉

We thought it was the perfect time to reintroduce ourselves.

At Rifkind and Brophy Optometrists, we’re a fully independent, family-friendly practice — the same faces you’ll see every day, dedicated to providing expert care for life. 👓💙

From complex eye care to the highest quality frames and lenses, our team of specially trained optometrists and registered dispensing opticians are here to ensure you get the best solutions for your eyes and lifestyle. 👁️✨

Over six decades, we’ve been at the heart of our community, receiving awards along the way — but our focus has always been the same: putting our patients first. 💛

Whether you’re part of our family already, or thinking about joining us for the first time, we’d love to welcome you in 2026 and beyond! 👋

03/01/2026

❤️🙏A huge thank you to all our patients, old and new!
2025 has been our best year yet, with more new patients joining the practice than ever before.

At Rifkind & Brophy, we believe every visit should be highly clinical, friendly, and consistent.
Our team of highly qualified professionals are here to give you the best advice and recommendations for your eye health.
This year we opened our second clinic to full capacity, giving us more space to care for you.

We now offer a dedicated emergency eye clinic – like an A+E for urgent eye problems –
alongside our specialist glaucoma clinic and other specialised services.
⭐️We’re so excited for 2026 and can’t wait to see you all back at the practice!

18/12/2025

✨🎄 As we head into the festive season, we just want to say a huge thank you. 🎄✨
To our wonderful clients, incredible staff, and supportive friends — we are so grateful for each and every one of you. Your trust, loyalty and kindness have made this year truly special.
We’ve had an incredible year, and we can’t wait to share our end-of-year review with you very soon 👀✨
Wishing you all a happy, healthy and joyful holiday season, and we look forward to welcoming you back in the New Year 💙💛
— The Rifkind & Brophy team

13/12/2025

✨🎄 Christmas work do vibes 🎄✨
We had an amazing night out celebrating with the Rifkind & Brophy team last night 🥂
Here’s just a few of the faces that make everything we do possible. We genuinely couldn’t do it without this incredible bunch and we’re so grateful for their hard work, dedication, and commitment every single day.
Thank you, team — we’re lucky to have you 💚👓

25/11/2025

👂🦻 FREE Comprehensive Hearing Assessments – Now Available
All assessments are carried out by John, our fully qualified Audiologist. This is a full clinical service, including:
✔️ Complete diagnostic hearing assessment
✔️ Professional hearing aid fitting
✔️ Tinnitus & hyperacusis management
✔️ Safe & effective wax removal
✔️ Expert advice from a genuine Audiologist
If you’ve noticed any changes in your hearing – or even if you just want peace of mind – now is the perfect time to book.
📞 Book your FREE Hearing Assessment today: 0131 447 2165

Address

247a Morningside Road
Edinburgh
EH104QU

Opening Hours

Monday	9:15am - 5:15pm
Tuesday	9:15am - 5:15pm
Wednesday	9:15am - 5:15pm
Thursday	9:15am - 5:15pm
Friday	9:15am - 5:15pm

Telephone

+441314472165

Website

http://Www.rifkindandbrophy.co.uk/

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