01/10/2025
October is Breast Cancer Awareness Month, a time to create awareness, honour the millions of lives affected by breast cancer and reaffirm our global commitment to equitable access to care and improved survival for all. This year, we highlight the theme: Every Story is Unique, Every Journey Matters.
Why this theme?
Every breast cancer diagnosis is personal. Behind every diagnosis is a story of courage, resilience, and hope. This theme reminds us that breast cancer touches the lives of women and their families around the world differently, and that every journey deserves compassion, dignity, and support. This yearβs theme recognizes the diversity of experiences and reinforces the need for compassionate, timely and quality care for all regardless of geography, income or background.