23/11/2025
Copied from Kelly-Jane…
I need to say something that’s been sitting in my chest for a while now…
Lately I’ve noticed a trend: a handful of health influencers using chiropractic insults as a marketing strategy.
Not critiques. Not dialogue.
Actual put-downs to position their program, product, or “new method” as superior.
And listen… I’m not sure who coached you on that, but make it make sense.
Why would you want to alienate:
• 70,000 licensed chiropractors in the U.S.
• 35 million Americans who trust us with their care every single year
…when you claim to be in the holistic health space?
Chiropractors are primary-contact providers.
We see humans in pain, humans in fear, humans needing regulation, guidance, and connection- often more frequently and more intimately than anyone else in the health-care chain.
So help me understand the strategy here.
Why would you want to make me, or any of my colleagues, the enemy?
Why wouldn’t you want us as allies?
From a business standpoint alone, it’s bizarre.
From a community standpoint, it’s disappointing.
From a “holistic health” standpoint, it’s completely misaligned.
I saw three posts this week from people I actually like, people whose work I value, casually insulting chiropractic as if it’s the punchline of a joke.
And, I’m not offended. I’m curious.
Because here’s the truth:
We are not fringe.
We are not small.
We are not pretend doctors playing in the corner.
We are one of the largest natural health professions on the planet, with millions of patient encounters every week. You don’t have to agree with our philosophy, but you should at least respect the reality of our impact.
And trust me…
If I decide to call out professions, I do it intentionally, and only when I want to create distance. (Looking at you, certain pediatricians and psychiatrists. I’m not trying to sit at your table. I’m trying to burn it down.)
But when it comes to the holistic field?
We’re supposed to be on the same side.
We’re supposed to be the ones helping people reclaim their autonomy, their physiology, their sovereignty.
So maybe think twice before you dump on one of the very professions that helped build the natural health movement long before social media existed.
We’re the group that’s been telling you about how your body is divine and doesn’t need poison since day one.
You don’t have to love chiropractic.
But insulting it to boost your credibility isn’t the flex you think it is.
Do better.
Be smarter.
And remember, the people you’re mocking are the same people your audience already trusts.
Curious to hear your thoughts?
