19/01/2026
We are very pleased to announce that our rebranding efforts are at their final stages, and although we can share our new name and logo with you just now, the full transition will not be complete until we move premises.
We just want to say a massive THANK YOU to everybody who contributed to the rebranding process, through sharing how our service made you feel, and by helping us vote for the new name that aligns with this the most.
The theme that kept coming up within our consultation work was that our service was "medicine for the soul". Indeed, we had never thought about it this way, so your input was super helpful in helping us understand the need for the word "soul" to be in there.
We were also challenged on the use of the word "shack" - some people felt it sounded run-down, but here is the reality.....most people who attend our service are indeed run-down. We are also run-down a lot of the time!!! But isn't that part of the beauty? Isn't it wonderful to admit that we can't and never will be perfect? We never want our place to feel like a place you need to be perfect to attend, or indeed a place that you will leave feeling perfect - because you won't. But what you will experience is a place where you can arrive in any condition you wish, and be welcomed regardless. A place where you will leave feeling better, not perfect. Therefore, "shack" seemed aligned with this. Also, if you haven't read the book titled 'The Shack', we highly recommend it.
So, here we have it - our new name and logo - co-created with our wonderful service-users, and Aitken Design. Thank you all once again for your support with this, and we look forward to welcoming you all to The Soul Shack very soon :)