07/11/2025
Do you know one of the most important products in your skincare routine is the humble cleanser?
The skin has a protective outer layer to keep moisture and nutrients in and act as a shield against ‘invaders’ (bacteria, viruses, allergens), pollution and the elements.
This acid-mantle-barrier-system is made up of dead skin cells (corneocytes) the ‘bricks’ held together by a ‘mortar’ of lipids which includes, fatty acids, cholesterol and ceramides. Sweat and sebum secretions help to create a slightly acidic environment which then provides a ‘home’ for our unique microbiome.
Having a well-established lipid barrier and diverse skin flora is key to skin health. Many cleansers damage these important aspects, breaking down the healthy fats in the skin, changing the pH and disrupting the skin microbime, leaving the skin dry, irritated, red and vulnerable to infection and pathogenic bacteria.
If your skin feels tight after cleansing then it’s an indication it’s probably doing more harm than good. You want a gentle cleanser that helps to clear impurities, sweat, dirt & makeup off the skin, but keeps the healthy fats and microbiome of the barrier intact.
Purity Cleanser has been formulated to support the protective skin barrier. The beneficial blend of organic plant oils, effectively dissolve impurities on the surface of the skin and within the pores, without stripping the lipid layer, leaving the skin soft, comfortable and glowing with health.
Infused with organic botanicals Lavender, Calendula, Meadowsweet and Liquorice, it soothes and calms irritation while also providing food for the microbiome. Enzymes in wildflower honey from the lovely people gently remove skin cells that are at the end of their life cycle without removing those that are still providing the ‘bricks’ for our skin barrier.
Purity Cleanser is not just the precursor to your ‘active’ skincare products, it’s Treatment Step 1 in your skincare routine, delivering nourishment and actively stimulating cellular renewal.