13/11/2025
Every day in the UK, 1 in 3 older people who ask for help… don’t get it.
Some wash with cold flannels because no one arrives.
Some skip meals because they can’t reach the kitchen.
Some sit in silence for 12 hours — the TV the only voice in the room.
They don’t complain… they just disappear quietly into the cracks of an overstretched system.
But when support does show up — even for 30 minutes — everything shifts.
A warm meal.
A proper wash.
A human voice saying, “You’re not forgotten.”
That’s why quality home care isn’t a luxury.
It’s a lifeline — the difference between surviving… and actually living in the place they call home. 💙