26/02/2022
Please read below about our recent news π
To Our Orvis UK Family, we are sharing an important message today from our president Simon Perkins about a change of direction that the Orvis UK business will be taking in 2022:
In 1982 my parents moved to Nether Wallop, a small town southwest of Andover, to open the Orvis UK business. Since that day, we have felt a unique connection to our UK customers and feel so fortunate to have built special relationships with all of you over a 40-year period. In this spirit I wanted to take a moment to inform you personally of noteworthy changes happening in 2022.
Orvis was born as a fly-fishing company, and for 165 years, through many evolutions, we have always tried to hold true to that legacy. It is with that context that I share the news that Orvis has made the strategic decision to refocus the UK business solely on our fly-fishing heritage and the products & services youβve always come to expect in the UK.
We will be condensing our retail footprint to just our Stockbridge location throughout March & after the 13th March the strategic focus of our Orvis.co.uk website will be shifting to focus only on Fly Fishing products (products outside this category will only be available at Orvis.com)
While focusing on fly fishing and the core of the brand helps uphold our brandβs legacy, we also understand that many of you will be asked to transition to a new way of shopping our other products. We want to invite you to take advantage of the convenience and savings on Orvis.co.uk and our local retail stores during the upcoming weeks.
Thank you for your patronage over the years. We value the relationships weβve built with so many of you, and we canβt wait to share in more adventures going forward. Although we will miss the moments we got to share with you in many of our retail store locations, we look forward to seeing you in our Stockbridge store, online at Orvis.co.uk, or an Orvis dealer for all your fishing needs, either as an avid angler or one just starting their fly-fishing journey. And we look forward to seeing you on Orvis.com for everything else that our brand can offer you. Thanks for being a valued part of the Orvis family.
Sincerely,
Simon Perkins
President Orvis