17/11/2025
If you want real change in your business, you have to get brutally honest about why others are earning more than you.
Yesterday, I sat with a small group of NLP4Kids practitioners in the office. Every one of them was hungry to increase their skills so they could raise their prices. We decided to look across the team and compare pricing and positioning. What we discovered wasn’t about location, qualifications, or seniority on the team. It was something far more revealing.
1. The Myth of Location and Longevity
For years, many practitioners have convinced themselves that the reason they can’t charge more is because of where they are.
They tell themselves, “People around here just won’t pay that much,” or “I haven’t been doing this long enough.” But what if that’s not the truth? What if that story is the very thing keeping you underpaid?
The practitioners who charge higher rates aren’t necessarily in wealthy areas. Some of them started later, with fewer qualifications. Yet, they’re earning double what others do. Why? Because they position themselves differently.
Key standout sentence (for image placement):
The highest-paid practitioners don’t wait to be valued — they decide to be.
2. The Power of Positioning
Positioning isn’t just about marketing. It’s about the way you see yourself and the language you use to describe your work. The practitioners who command the highest fees don’t talk about “solving problems.” They talk about changing destinies.
They see themselves as people who alter the trajectory of a child’s life. They know that their interventions don’t just make a child calmer or happier — they might be diverting them from a path that leads to a lifetime of underachievement, isolation, or low self-worth.
When you position yourself as someone who changes futures, people listen differently. They invest differently too.
That’s one of the reasons our NLP4Kids coaching franchise model works so well. It’s not just about learning tools, it’s about learning how to own your impact.
3. The Confidence and the Audacity
Confidence alone isn’t enough. You can know your worth and still fail to ask for it. The practitioners who earn the most are the ones who pair confidence with audacity — the courage to ask.
They’re willing to sit with discomfort. They’ll risk hearing three “no’s” to get two “yes’s.” That’s where growth happens. Because every time you shy away from stating your price with conviction, you reinforce your own doubt.
It’s not the marketplace rejecting you, it’s you rejecting your own value before anyone else gets the chance.
Audacity is the muscle that turns confidence into income.
4. What Kind of Practitioner Do You Want to Be?
Every practitioner faces this crossroads. You can stay safe, charging what feels acceptable, explaining your fees away with logic and fear. Or you can step into the discomfort that makes people take notice.
The truth is, you don’t get paid for the hours you work, you get paid for the impact you make. The most successful members of our coaching franchise community know that. They’ve seen the transformations, collected the feedback, and developed the inner certainty that they’re worth every penny.
So the question isn’t how long you’ve been doing this or where you’re based. It’s this: are you audacious enough to ask for what you deserve?
If you want to learn how to build confidence, position yourself powerfully, and grow a business that truly changes lives, the NLP4Kids coaching franchise is the place to start.
Because sometimes, the difference between staying stuck and stepping up… is one brave conversation with yourself.
by Gemma Bailey (with the help of Ai)
https://nlp4kids.org/becoming-a-licensee
The NLP4Kids franchise gives you the training, tools, and support to build a thriving business as a coach or therapist using NLP and hypnotherapy to help children, schools and families. It’s for people who want to others create real, lasting change in children’s mental health, personal developme...