Linda Mac Studio

Linda Mac Studio Human-Centred Design for Practitioners who REFUSE to Fit a Mould. I build the digital world so you can build your business. It's truly my passion.

Brand DNA | Websites | Quiz Funnels
Cutting the Bullsh*t
https://lindamac.studio/brand-dna-human-centred-design/ Business Systems Designer & Certified Nutritional Therapist

Cut the Bullsh*t - In Health, In Business, In Life

I'm Linda McClure, and I make complicated things simple. I design business systems for Holistic Practitioners who are brilliant at what they do but drowning in tech chaos. I'm also a Certified Nutritional Therapist specialising in autoimmune conditions, gut health, hormones, and chronic fatigue. Here's the thing: most people can handle the business OR the health stuff. I'm the wee weirdo who does both because they're connected. Your body runs your business, and if one's falling apart, the other won't be far behind. What I do:

Build complete business systems you actually OWN (no more huge monthly ransom fees, just your hosting fee, which includes whichever systems plugins you need for your website)
Create beautiful websites that work like wee machines - once they're in place, they work for you while you concentrate on your clients. But more than that, they sound like you and truly capture who you are and what you do. Here's what makes me different:

I'm a total tech geek who loves art, design, and writing. I became an accidental expert at building everything my clients need right inside their website - it's like creating a beautiful, functional machine that runs itself. A bit like your body when you give it the correct tools to run properly. Most importantly, getting to know my clients is THE most important part for me. I love what most business owners hate - the tech, design, and writing bits. One of the most important aspects of my work is that I have a deep understanding of the holistic wellness industry, having been involved in it for almost 20 years. I'm not some outsider trying to figure out your world. My story in a nutshell:

I nearly died in 2019 because conventional medicine had hee haw answers. I have spent years figuring out my own health using food as medicine. Meanwhile, I accidentally became a business systems expert because I got so bloody fed up with all the BS coaching jargon out there and what works and what doesn't. I have spent an absolute fortune in the past 5 years trying to figure out what can make a Holistic Website and online business run smoothly. I used to think I had wasted so much time. Then I realised it was all meant to be, because as I mentioned, I have now accidentally created a system that works and does not cost an absolute arm and a leg to run. And also, the whole system is run from inside your website. Absolutely EVERYTHING! From your mailing system to an online community, should you want that. It is bloody brilliant, even if I do say so myself. I also teach Nutritional Therapy at an online Health and Wellness Academy - Active Health Group. This is the other love of my life. Never been prouder of anything than I was to be offered this opportunity. I don't sugarcoat things - it's not in my nature. But I do give a sh*t about getting you proper answers, whether that's why your gut's playing up or why your website isn't running smoothly and capturing you new potential clients. Think of me as your biz bestie who happens to understand both sides of the equation. Creator of The Gut-Zen Method™ | Biz Unbranded™ | AIP Certified Coach | 20+ years solving problems across multiple industries

I've been working with one of my favourite clients today, creating elopement packages for an off-grid flower farm weddin...
10/02/2026

I've been working with one of my favourite clients today, creating elopement packages for an off-grid flower farm wedding venue.

I am so excited that I am part of this. Wish I lived in America so I could be there in person and be part of it all.

But to be part of the building and creation is what I love too.

This is the kind of work that reminds me why I do what I do. It truly lights me up and I am blessed to be a part of it all.

We're not building a generic wedding website. We're creating something that helps couples celebrate their love without going into debt.

Faith-centred ceremonies under a 200-year-old oak tree or in a glass greenhouse chapel. Miniature goats and Highland Coos in the photos.

Glamping under the stars.

The coos are why I wanna be there most 😆

And it is more than just a wedding. The beautiful couples get a workshop teaching them how to buy land and build their own legacy together. Their wedding day becomes the START of building their dream life, not just a single expensive day they'll spend years paying off.

That's the stuff that lights me up, creating something genuinely beautiful that serves real people with real values.

January felt like a long month, but jeezo Feb has taken off like a rocket, and I cannot believe we are at the 10th already.

A few projects on the go all at once, which keeps my creative juices flowing.

My diary is pretty full now through to mid-March.

If you are a passionate business owner who needs a rebrand, a new brand or a website, do not wait to get in touch.
We can start the ball rolling now and get you booked in for a project start date in March.

Link is in the bio to fill out my business contact form to have a chat about your business.

Lets chat about your business needs soon

Linda 🥰

I've always believed that perfection is boring and that the real magic is in the journey. The messy real one.The last fe...
07/02/2026

I've always believed that perfection is boring and that the real magic is in the journey.

The messy real one.

The last few days, I've been focused on my new "Brand Stories" page, which is finally live.

It's the first time I've brought together the work I've been doing for the last 6 months, and it feels great to finally share it. It's a look at the real stories and the work behind the scenes.

You'll see the different kinds of clients I love working with, from building brands from the ground up, to jumping in to handle the complex tech for established leaders.

It's the new heart of my business.

So, if you're looking for a rebrand, a new website, or just need someone to handle the tech behind the scenes, have a look at the stories. It's the best way to see what I do.

Link in the comments

My website and my social media posts talk a lot about coaches, practitioners and nutritionists. Because that's my world,...
04/02/2026

My website and my social media posts talk a lot about coaches, practitioners and nutritionists.

Because that's my world, my expertise, my people.
I speak their language. I understand their work. That's the world I know inside out.

But I'm not ONLY that. If you've got a business and you need a brand and website that feels like you, we can talk.

The process is the same.

Brand DNA is about reading YOU. Your story. Your work. Your why.

Then translating that into a visual identity and a website that feels like home.
That process works whether you're a nutritionist, a photographer, a consultant, or something else entirely.

If your business has a soul and your current website doesn't reflect it, we should chat.

Is AI Your friend or foe?I used to be scared of AI. Sometimes I still wonder if it's wrong. Are we just feeding the beas...
04/02/2026

Is AI Your friend or foe?

I used to be scared of AI. Sometimes I still wonder if it's wrong. Are we just feeding the beast?

I have also realised

AI is just a mirror to whoever is using it.

In 2023, 60% of people were happy with AI-generated content. Now it's 26%. People are more sceptical than ever.

They can smell the generic. The soulless. The "AI slop."

And I get it. It's a good tool when used properly.

But when you start letting it write FOR you, or find your information without checking it, that's when things go wrong.
Because it's wrong a lot. And let's face it, it'll pick up a completely different personality and make that "you" if you let it.

AI is a brilliant tool. But that's all it is. A tool.

The minute you just let it do all your work for you, it becomes a bit weird. And people are really fed up with it.

They've had enough of the poetry-filled ChatGPT posts that sound like something out of a Mills and Boon novel.

Some of you reading this won't even know what a Mills and Boon novel is 😂

If you don't know your own voice, AI will give you someone else's.
That's why I always say - know who you are first. Then use the tools.

I work with people on their Brand DNA, and part of that is creating a custom GPT. Is it always perfect? No, it isn't.

But it's trained on YOU - your words, your stories, your voice. So when you use it, it sounds like you. Not like everyone else.

It's still a tool. You still have to show up. But at least it's YOUR tool.

Know who you are first. Then let the tech help.

What is your thoughts on AI?

Do you like it, love it, or hate it?

One of my favourite things a client ever said to me was: "I didn't even know what the options were."She genuinely had no...
31/01/2026

One of my favourite things a client ever said to me was: "I didn't even know what the options were."

She genuinely had no idea what was possible. And why would she? She's spent her career learning how to help people heal, not how to build websites.

"I don't know what I want" isn't a problem. That's my starting point.

I meet you where you are. I ask the curious questions.

I dig into who YOU are.
What you actually do.
Why it matters so much to you.
The stories behind your work that you've probably never told anyone.

And then I take all of that and translate it into something visual. Something that feels like you the moment you see it.

Most people come to me thinking they need a website. What they actually need is someone to see them first.

The website comes after.

The colours, the words, the images, they all come from YOU. From your story. Not from a template. Not from what everyone else in your industry is doing.

From you.

That's Brand DNA.

I get these moments A LOT 😂That moment when I start talking about hosting, SEO, funnels, plugins, and I watch your brai...
31/01/2026

I get these moments A LOT 😂

That moment when I start talking about hosting, SEO, funnels, plugins, and I watch your brain just leave the room.

That glazed look. The polite nodding while internally thinking "I have not a fecking clue what she is talking about"

This happens to me daily haha, because I am a nerd. But that's really cool because it means the people I work with don't have to be.

You became a coach to help people, not to spend your evenings watching YouTube tutorials on how to connect your email list to your website.

And you don't have to learn it. You just have to find someone who speaks both languages.

I'm fluent in nerd language, so that you don't have to be 😁

But I'm also fluent in "just make it work and make it feel like me."

That's what I do.

This is EXACTLY who I serve in business. The ones who don't know where to start. The ones who think they're not creative...
31/01/2026

This is EXACTLY who I serve in business.

The ones who don't know where to start.
The ones who think they're not creative enough.
The ones who just need someone to SEE them and translate it.

This was an amazing review from one of my recent clients.

Awww I have loved working on her website and brand so much. Michelle is a mindfulness coach and specialises in trauma as she is also a social work consultant. You can follow Michelle's work at Michelle Strain Mindfulness Coach .

But going back to her brand. Her colours and words and whole vibe are so calm, I used to almost feel that jumping off the pages at me. I'd feel so grounded and calm even creating it.

Truly was and is still a pleasure to work with Michelle.

I am so privileged to get to know my clients ❤️ it's my most favourite part of what I do.

I have also popped a few images of Michelle's website below.

If you're interested in chatting about how I can help you with your business. Drop me a DM or pop over to my website and check out what I do.

Links in the comments ❤️

There's a difference between a website and a digital home.A website is a container for information.A digital home is a t...
30/01/2026

There's a difference between a website and a digital home.

A website is a container for information.

A digital home is a translation of your work and your soul.

For the past year, I've been doing the deep work to build a new kind of digital experience, for myself and for my clients.

It's for a specific type of practitioner:
The one who is so passionate about their work and their purpose that they want it seen in colours, words and images across everywhere they show up.

The one who is tired of being told to "pick a niche" when they know their gifts are multi-faceted.

The one who is ready to stop trying to sound like everyone else and finally own the voice they've had all along.

For this person, a standard website isn't enough. They don't need more tech stress or another template. They need a process that sees them, hears them, and translates their story into a powerful, cohesive digital world.

That process is Brand DNA.

It puts your story at the centre. It's the art of building a brand that is an undeniable reflection of who you are.

Yesterday, I finally finished the page that walks you through the entire journey - from the deep-dive discovery to the creation of your own Brand Universe.

It took months to get here. But it's ready now.

If you're ready for a brand that feels less like a performance and more like coming home, this is for you.

Explore Brand DNA - link is in the comments

Some more mineral info 🥰🥰
30/01/2026

Some more mineral info 🥰🥰

I am sharing this across my pages, as it is such valuable info for people and their health. Want to read more h...
30/01/2026

I am sharing this across my pages, as it is such valuable info for people and their health.

Want to read more health and nutrition tips and info, come over and follow us at ZenBod health

Linda 🥰

Address

Irvine

Opening Hours

Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 5pm
Friday 10am - 5pm

Website

https://lindamac.studio/blog/

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