Linda McClure

Linda McClure Bespoke Branding | Creative Web Design | Low carb Nutrition Expert

https://lindamcclure.co I'm the wee weirdo who does both because they're connected.

Business Systems Designer & Certified Nutritional Therapist

Cut the Bullsh*t - In Health, In Business, In Life

I'm Linda McClure, and I make complicated things simple. I design business systems for Holistic Practitioners who are brilliant at what they do but drowning in tech chaos. I'm also a Certified Nutritional Therapist specialising in autoimmune conditions, gut health, hormones, and chronic fatigue. Here's the thing: most people can handle the business OR the health stuff. Your body runs your business, and if one's falling apart, the other won't be far behind. What I do:

Build complete business systems you actually OWN (no more huge monthly ransom fees, just your hosting fee, which includes whichever systems plugins you need for your website)
Create beautiful websites that work like wee machines - once they're in place, they work for you while you concentrate on your clients. But more than that, they sound like you and truly capture who you are and what you do. Here's what makes me different:

I'm a total tech geek who loves art, design, and writing. I became an accidental expert at building everything my clients need right inside their website - it's like creating a beautiful, functional machine that runs itself. A bit like your body when you give it the correct tools to run properly. Most importantly, getting to know my clients is THE most important part for me. I love what most business owners hate - the tech, design, and writing bits. It's truly my passion. One of the most important aspects of my work is that I have a deep understanding of the holistic wellness industry, having been involved in it for almost 20 years. I'm not some outsider trying to figure out your world. My story in a nutshell:

I nearly died in 2019 because conventional medicine had hee haw answers. I have spent years figuring out my own health using food as medicine. Meanwhile, I accidentally became a business systems expert because I got so bloody fed up with all the BS coaching jargon out there and what works and what doesn't. I have spent an absolute fortune in the past 5 years trying to figure out what can make a Holistic Website and online business run smoothly. I used to think I had wasted so much time. Then I realised it was all meant to be, because as I mentioned, I have now accidentally created a system that works and does not cost an absolute arm and a leg to run. And also, the whole system is run from inside your website. Absolutely EVERYTHING! From your mailing system to an online community, should you want that. It is bloody brilliant, even if I do say so myself. I also teach Nutritional Therapy at an online Health and Wellness Academy - Active Health Group. This is the other love of my life. Never been prouder of anything than I was to be offered this opportunity. I don't sugarcoat things - it's not in my nature. But I do give a sh*t about getting you proper answers, whether that's why your gut's playing up or why your website isn't running smoothly and capturing you new potential clients. Think of me as your biz bestie who happens to understand both sides of the equation. Creator of The Gut-Zen Method™ | Biz Unbranded™ | AIP Certified Coach | 20+ years solving problems across multiple industries

Sharing this with a very proud heart today.When I first began my studies with Active Health Group years ago, I had a lis...
27/03/2026

Sharing this with a very proud heart today.

When I first began my studies with Active Health Group years ago, I had a list of different schools across the world to choose from. I knew what I was looking for, and I had narrowed it down to two or three.

Lucky for me, I reached out to Active Health to set up a call, and that was when I very first spoke to Richard Johnson, the founder of the Academy. We ended up talking for hours that day, as we had so much in common, between struggling with autoimmune health and just life in general. I was sold instantly, and I signed up that very day.

That was 5 years ago this month. Never in my wildest dreams would I have thought back then that I would be saying now that I am so incredibly proud to be part of their team.
Although I did sit and say out loud to myself for about 10 months after graduating, “Give me a job, Richard, give me a job”, 😂and just over a year ago now, he did exactly that.

I am genuinely honoured to be part of the Active Health Group team, and if you have never heard of them before, let me tell you a little about why they are so special.

The breadth of knowledge and experience across our tutors is extraordinary. We are talking clinical anatomy, trauma-informed practice, breathwork, sports therapy, gut health, nutritional therapy, health coaching, lymphatic therapy, nervous system regulation, and so much more.

This is not your average further education. Every tutor brings real clinical depth, lived experience and genuine passion into everything they teach. Students don't just learn theory, they learn how to think, how to observe, and how to truly help the people in front of them.

Everyone really does care about what they do. It is more than just teaching, we are like a family, and that has been something I have felt the power of just lately, when I needed some personal support.
If you are considering a career in health and wellbeing, or you are already qualified and want to go deeper, there are lots of new things happening right now and so many plans for the future. Go follow Active Health Group to keep up-to-date with everything that is happening.

And even if you are not a potential learner, just come follow anyway, as there is always more being shared for the public too, on all things health and well-being.

Oh and there is a brand new course starting soon in Men's Health Coaching, which is soooo needed right now in the world.

So many exciting things are coming this year, and I am so freaking proud and excited to be a part of it.

You can read the full post below 🥰

“Your whole life is a qualification — even the difficult parts.”

Meet the Team – Linda McClure

At Active Health Group, we are proud to work with tutors whose journeys into health and wellbeing are shaped by real-life experience. Today, we are introducing Linda McClure, whose path into therapeutic nutrition has been built through both professional experience and personal transformation.

Linda’s career began in the world of hairdressing, where she spent 38 years working in salon management and ownership, travelling and working across Tenerife, Dubai and Guernsey before eventually returning home to Scotland. During those years, she developed a deep understanding of people — learning how to truly listen and recognise what was often left unsaid.

Her journey into holistic health began almost 20 years ago and led to a BA in Complementary Healthcare. However, her path into Nutritional Therapy was shaped during a personal health crisis in 2019, when she faced a serious autoimmune condition. Choosing to explore nutritional approaches, she discovered the powerful impact of food as a therapeutic tool — a turning point that changed the direction of her work.

Linda began studying Autoimmune Paleo (AIP) protocols and later discovered the profound benefits of ketogenic nutrition during her time as a student with Active Health Group. This became her specialist area, and today she focuses on Therapeutic Carbohydrate Restriction and Ketogenic Nutrition for metabolic health, gut health and autoimmune conditions.

She continues to expand her knowledge through advanced training in Ketogenic Science, Carnivore nutrition and Diabetes Reversal.

As a Tutor and Assessor at Active Health Group, Linda brings both scientific understanding and lived experience into her teaching. She is passionate about helping students understand patterns in health and supporting them to see the body as an interconnected system rather than isolated symptoms.

Alongside her clinical work, Linda also supports coaches, nutritionists and practitioners in developing their businesses, combining her earlier creative background in Art & Design with her knowledge of the digital world and holistic health practice.

Advice for someone starting out

"Your whole life is a qualification. All the pivots, challenges and experiences that may feel messy are often the very things that shape your authority. Don’t wait until you feel perfect to begin — your clients need a real person, not a perfect one. Your story is often the very thing that connects you to the people you are meant to serve."

Over the coming weeks, we will be introducing more of the wonderful people who make up the Active Health Group team, including both our tutors and the administrative team who support our students behind the scenes.

The tech is just... tech. It's neutral. It doesn't have an opinion about you. It doesn't know you studied for years to b...
20/02/2026

The tech is just... tech. It's neutral. It doesn't have an opinion about you. It doesn't know you studied for years to become the expert you are. It's just a tool waiting to be picked up.

What's actually stopping you is the story you're telling yourself about it. "I'm not technical." "It's too complicated." "What if I get it wrong?" That narrative is the real monster under the bed, not GoHighLevel, not WordPress, not any of it.

Here's what I know from working with business owners just like you: once someone takes the decision out of their hands and just handles it, the fear dissolves almost instantly. It was never about the technology.

So if you're a practitioner who has just finished your studies, or you're finally ready to stop putting your business presence off, I have a couple of spaces coming up in early March. But we don't have to wait until then. We can start right now with your Brand DNA, so by the time we build, we're building something that's actually you.

Stop letting the thought of tech cost you clients. It's not as big as it looks from the outside.

Drop me a message if you're ready to get started.
Or you can fill out my contact form and I will email you soon with a time for a call.
Link in the comments

I've been working with one of my favourite clients today, creating elopement packages for an off-grid flower farm weddin...
10/02/2026

I've been working with one of my favourite clients today, creating elopement packages for an off-grid flower farm wedding venue.

I am so excited that I am part of this. Wish I lived in America so I could be there in person and be part of it all.

But to be part of the building and creation is what I love too.

This is the kind of work that reminds me why I do what I do. It truly lights me up and I am blessed to be a part of it all.

We're not building a generic wedding website. We're creating something that helps couples celebrate their love without going into debt.

Faith-centred ceremonies under a 200-year-old oak tree or in a glass greenhouse chapel. Miniature goats and Highland Coos in the photos.

Glamping under the stars.

The coos are why I wanna be there most 😆

And it is more than just a wedding. The beautiful couples get a workshop teaching them how to buy land and build their own legacy together. Their wedding day becomes the START of building their dream life, not just a single expensive day they'll spend years paying off.

That's the stuff that lights me up, creating something genuinely beautiful that serves real people with real values.

January felt like a long month, but jeezo Feb has taken off like a rocket, and I cannot believe we are at the 10th already.

A few projects on the go all at once, which keeps my creative juices flowing.

My diary is pretty full now through to mid-March.

If you are a passionate business owner who needs a rebrand, a new brand or a website, do not wait to get in touch.
We can start the ball rolling now and get you booked in for a project start date in March.

Link is in the bio to fill out my business contact form to have a chat about your business.

Lets chat about your business needs soon

Linda 🥰

I've always believed that perfection is boring and that the real magic is in the journey. The messy real one.The last fe...
07/02/2026

I've always believed that perfection is boring and that the real magic is in the journey.

The messy real one.

The last few days, I've been focused on my new "Brand Stories" page, which is finally live.

It's the first time I've brought together the work I've been doing for the last 6 months, and it feels great to finally share it. It's a look at the real stories and the work behind the scenes.

You'll see the different kinds of clients I love working with, from building brands from the ground up, to jumping in to handle the complex tech for established leaders.

It's the new heart of my business.

So, if you're looking for a rebrand, a new website, or just need someone to handle the tech behind the scenes, have a look at the stories. It's the best way to see what I do.

Link in the comments

My website and my social media posts talk a lot about coaches, practitioners and nutritionists. Because that's my world,...
04/02/2026

My website and my social media posts talk a lot about coaches, practitioners and nutritionists.

Because that's my world, my expertise, my people.
I speak their language. I understand their work. That's the world I know inside out.

But I'm not ONLY that. If you've got a business and you need a brand and website that feels like you, we can talk.

The process is the same.

Brand DNA is about reading YOU. Your story. Your work. Your why.

Then translating that into a visual identity and a website that feels like home.
That process works whether you're a nutritionist, a photographer, a consultant, or something else entirely.

If your business has a soul and your current website doesn't reflect it, we should chat.

Is AI Your friend or foe?I used to be scared of AI. Sometimes I still wonder if it's wrong. Are we just feeding the beas...
04/02/2026

Is AI Your friend or foe?

I used to be scared of AI. Sometimes I still wonder if it's wrong. Are we just feeding the beast?

I have also realised

AI is just a mirror to whoever is using it.

In 2023, 60% of people were happy with AI-generated content. Now it's 26%. People are more sceptical than ever.

They can smell the generic. The soulless. The "AI slop."

And I get it. It's a good tool when used properly.

But when you start letting it write FOR you, or find your information without checking it, that's when things go wrong.
Because it's wrong a lot. And let's face it, it'll pick up a completely different personality and make that "you" if you let it.

AI is a brilliant tool. But that's all it is. A tool.

The minute you just let it do all your work for you, it becomes a bit weird. And people are really fed up with it.

They've had enough of the poetry-filled ChatGPT posts that sound like something out of a Mills and Boon novel.

Some of you reading this won't even know what a Mills and Boon novel is 😂

If you don't know your own voice, AI will give you someone else's.
That's why I always say - know who you are first. Then use the tools.

I work with people on their Brand DNA, and part of that is creating a custom GPT. Is it always perfect? No, it isn't.

But it's trained on YOU - your words, your stories, your voice. So when you use it, it sounds like you. Not like everyone else.

It's still a tool. You still have to show up. But at least it's YOUR tool.

Know who you are first. Then let the tech help.

What is your thoughts on AI?

Do you like it, love it, or hate it?

Address

Irvine

Opening Hours

Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 5pm
Friday 10am - 5pm

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