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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Willy's ACV

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Willy's ACV

Live, probiotic and organic Apple Cider Vinegar and Kombucha made from our 300 year old orchards.

Willy Chase: I grew up here in Herefordshire and the humble spud has brought me highs and lows, from trading and supplying supermarkets, to frying chips and distilling award winning spirits. With a new found consciousness about health and fitness, I have been busy building a kitchen here on my farm to make good-for-you stuff, and now it’s great to share with you my brand new tasty wholegrain FIT CORN. Fresh air popped corn - not fried - made by hand here on my farm in Herefordshire. Our new range features grown up flavours of guilt free satisfying popcorn seasoned with my favourite ingredients and superfoods. I don’t do twee stories here, but I do believe we are what we eat, and like many people I just want to get fitter, be happy and make a difference. And air popping makes a big difference – reducing calories and saturated fats in the packet, retaining the positive properties of the oil and protecting our environment - creating a cleaner, greener, fitter popcorn. Here we like to do things ourselves, so we don’t outsource, we do the opposite – on the farm we’ve started from scratch and built our own popcorn factory, with a kitchen for creating seasonings from real foods, and we’re increasing our corn production to supply it. We’re about championing local, fresh, and seasonal - avoiding fatty snacks, unnecessary ingredients and mass produced foods.

06/02/2026

Polaroids from W***y’s ACV HQ this week 📸

Lovely visit from the fantastic & Stewart! Have you heard his new series The Fibre Factor on BBC Radio 4? If you haven’t, you most definitely should!! It’s amazing to understand how much fibre can help solve diet-related illnesses and overall wellbeing.

PS. The last photo is our favourite… but we’re not sure James thinks so ;)😁

04/02/2026

What benefits have you found?

03/02/2026

W***y’s in the Wild - have you found us in ?

31/01/2026

Wellness to your core 🍎

From our 300‑year‑old traditional orchards to your gut.

Those vibrant apple skins you see in every bottle of W***y’s ACV are naturally rich in pectin — the plant power that helps support gut health and keeps our raw, unfiltered vinegar full of life.

Pectin is a natural soluble fibre found in apple skins that helps nourish the gut, support smoother digestion, and keep you feeling satisfied.

It also plays a role in maintaining healthy cholesterol levels and steadier energy by slowing sugar absorption.

Grown on Mother Farm. Picked by hand. Fermented with our 300 year old Living Mother.🍎✨

25/01/2026

Probiotic pickled lemons 🍋

Episode 2 of our when life gives you lemons. These are an incredible addition to salads, stews, soup - bright and packed with flavor.

Super easy and so tasty, made even better with W***ys live apple cider vinegar.

21/01/2026

Five biohacks to start the year with wellness & comfort 🫶🏻

Comment below what you’re doing this January… whether it’s taking on a fresh routine, daily habit or simply getting through winter!

1. Apples, green veggies and various nuts are a wonderful source of antioxidants
2. Just 25ml of apple cider vinegar can help digest other food groups
3. Ferments & pickles are a great way to get in live bacteria into your gut
4. You’ve probably heard it before, but plenty of water really can change so much from your energy to your skin
5. You may have indulged over Christmas or taking on a new exercise routine that means you need to replenish lost nutrients - try take in as many whole foods as you can over ultraprocessed

We’re excited for spring when the apple blossom blooms, the bees come out of hibernation and everything gets greener. Until then, we’re trying to appreciate the slowness of winter.

applecidervinegar

19/01/2026

That’s one hungry mother!

A SCOBY - often called the “mother” - is the living culture of bacteria and yeast that naturally forms during the fermentation of raw apple cider vinegar.

In W***ys ACV, it’s the cloudy, stringy substance that shows the vinegar is unfiltered and still alive, helping to produce its rich flavour and probiotic qualities.

15/01/2026

Fermented cauliflower

Just measure out the weight of your cauliflower in water and add salt, we’re using the 2% method. Take the total weight (minus the jar) and times this by 0.02% to get your salt total. We’re adding water as the cauliflower doesn’t release enough water in the process to keep everything submerged, unlike cabbage or beetroot. Ferment at room temperature in a dark place for 3-7 days depending on your preference. For an extra good gut boost, drain the liquid off after 3 days and replace with W***y’s Organic Apple Cider Vinegar for a tasty pickle.

This is a great standalone side or mix into a salad with a dressing made with W***ys ACV.

Address

Little Marcle
Ledbury
HR82LB

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

+441432808090

Website

https://willysacv.com/

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My Story

From my 300 year old pristine organic orchards here in Little Marcle, Herefordshire, I bring you my unique W***y’s Apple Cider Vinegar. You could say I discovered ‘the Mother’ here in my apple orchards back in 2014. The ‘Mother’ is the name given to the live strands of friendly bacteria in Apple Cider Vinegar when it’s left unpasteurised and unfiltered. I believe the ‘Mother’ in my Apple Cider Vinegar is particularly potent as she’s live (no dead sediment in my bottles) and made from 48 varieties of classic old apples grown in my orchards around the farm here in Herefordshire. The land has been farmed as apple orchards for over 300 years according to local maps and nurtured free of chemicals. The ‘Mother’ often appears as strands or globules in my ACV, so I decided to bottle it in brown bottles to protect her and all her goodness! I believe I’m producing one of the World’s Finest Natural Remedies here at Laddin Farm. But don't just take my word for it - try it for yourself and let me know what you think here on Facebook or direct to willy@willychases.co.uk

I want you to be the best you...so put the best in. Which begs the question ‘Are you on it?’