17/11/2025
It's National Self-Care Week.
I think the fact that we have an awareness week dedicated to the idea that we need to take good care of ourselves says a lot about the social narratives which dominate our world.
The stories of carrying on regardless, pushing through, staying strong in the face of adversity, and not allowing your productivity to diminish despite what you may be experiencing have long been held up as admirable traits in a person. And these stories have had us driving ourselves into the ground, making ourselves sick, and burning out for about as long as they have been around.
However, the tide is slowly turning.
"Self-care is not selfish!" is a mantra which is growing in popularity. People are starting to recognise that to live effectively, self-care has to be a part of the picture. It can be challenging to go against historical stories when they have been ingrained in you over the years though.
It's made more complex by the fact that we are being given new stories, which keep the old stories alive. Self-care is being turned into products that you can buy, like a panacea for everything that challenges you in life, so you don't have to attend to the idea that too much is being asked of you. And self-care is becoming yet another 'job' we have to complete as part of our bid to be productive.
Seeing these narratives for what they are is just the starting point. They are stories; we don't have to believe them.
There is no doubt about it, learning to actually give a damn about yourself is something which many of us could do with learning. It is something which will enhance your life.
But, you can't buy that in a tin, and it isn't something which the world will value you for, no matter how 'hard' you work at it.
Everyone has their own unique version of what self-care looks like and what it requires of you. Will you embark on the journey of discovery needed to uncover yours?