30/10/2025
๐ Winter Warmers Are Back! ๐
Weโre delighted to share that Asda has brought back their ยฃ1 Winter Warmer Meal Deal to help support older people during the colder months โ๏ธ
From 1st November to the end of February, anyone aged 60+ can enjoy soup, bread, and unlimited tea or coffee for just ยฃ1 in Asda Cafes nationwide ๐ซถ
Itโs not just about a warm meal โ itโs a lovely chance to meet, chat, and stay connected this winter ๐ฌโ
We're bringing back the Winter Warmer ยฃ1 meal deal in our Asda Cafes to support older people during the colder winter months.
The meal deal is available from November 1st until the end of February and offers people aged 60 and over the chance to enjoy soup, bread and unlimited tea and coffees for just ยฃ1 in Asda Cafes nationwide.
Our community champions are also inviting and encouraging many local over 60s groups and individuals to use the ยฃ1 Winter Warmer meal as an opportunity to come and chat to others. Last year, Asdaโs Christmas community tracker laid bare the lack of human interaction and conversations millions of older people suffer in the run up and during the festive period, with one in 10 not sure they will speak to anyone between December 15th and January 1st and one in 10 over 60s said theyโd gone to a supermarket simply to speak to another person.
Jordan Cummings, Buying Manager, Cafes and Concessions at Asda, said: "We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income. Last year alone we sold over half a million meals showing the vital need for this initiative. We hope the Winter Warmer meals will continue to be just as impactful as last year across the winter months for those who need it most."