The Egg Freezing and IVF Coach

The Egg Freezing and IVF Coach Egg Freezing and IVF Coach for ambitious, driven 30+ women. IVF Mummy to three precious babies.

I help you plan, prepare, and navigate treatment with confidence and increase your chances of success. Hi, I'm Lucy…
…mum of three little miracles and a fertility specialist here to support others in putting mental and emotional wellbeing at the forefront of their fertility struggle. My journey began over a decade ago when battling primary infertility. Month after month, I found myself further into a black hole of despair as my period continued to arrive. I was stressed, anxious, and scared at the prospect of not becoming a Mum, and angry at our diagnosis of ‘unexplained infertility’. I found it incredibly difficult to talk to friends and family, and I’d dread attending social occasions for fear of being questioned about our plans to start a family. At this point, we’d focused on every physical route, but in doing so, had neglected our mental wellbeing, which was fragile and negatively affecting all aspects of life. Meeting Dany Griffiths, founder and creator of The Freedom Fertility Formula™ was an absolute game-changer. She empowered me with various tools and techniques, enabling me to live my life again by putting my mental and emotional wellbeing at the centre of my fertility journey. Dany was with us every step of the way, supporting us through assisted fertility until I fell pregnant with my now six-year-old daughter, Eloise. After a period of trying to conceive baby number two, I sadly experienced a heartbreaking miscarriage, leaving me in a terrible place mentally. Feeling scared, anxious and stressed that it could and would happen again, I once again called upon the support of Dany. I only wish I had done it sooner, as I remember feeling the most incredible sense of calm after our first session together. I felt relaxed and could not believe the shift in mindset – I was honestly a different person! Dany supported us throughout our lengthy and challenging battle with secondary infertility until I was incredibly blessed to fall pregnant with twins through IVF. Determined to support others, I trained with Dany as a Freedom Fertility Formula Specialist, leaving behind my 20-year career in senior marketing positions within finance and the not-for-profit sectors. I had an absolute sense of calling to use my fertility experiences to help others, and I’m proud to have been trained by the best in the industry. I understand first-hand the impact that struggling to conceive can have on all aspects of your life, let alone on your physical, mental and emotional wellbeing. I firmly believe it is one of the hardest things you will ever go through, but with the right support and guidance, you can continue to live your life from a place of calm and control, whichever direction your fertility journey takes you on.

No one tells you what happens when hard work stops working.You’re used to putting effort in and seeing movement.When som...
18/02/2026

No one tells you what happens when hard work stops working.

You’re used to putting effort in and seeing movement.

When something matters, you commit.
You research.
You prepare.
You give it your all.

And most of your life, that’s paid off.

Until now.

Now you’re living month to month.

Reading into every symptom.
“Is this it? Am I pregnant?”
Then bracing for your period to arrive and crush you all over again.

You promise yourself you won’t get your hopes up.
You get them up anyway.

And when it doesn’t happen, it’s not just disappointment.

It’s grief.

It’s questioning your body.
It’s wondering why this isn’t working for you.
It’s feeling left behind while everyone else seems to move forward with ease.

This isn’t just wanting a baby.

It’s grieving the version of motherhood you thought would happen naturally.

And the hardest part?

You can’t effort your way into pregnant.

You can’t outwork uncertainty.

You can’t force your body to feel safe when it’s been bracing for loss month after month.

That constant state of hope and fear keeps your system on high alert.

And your body does better when it feels safe.

My work isn’t about telling you to relax.

It’s about moving you out of survival mode.

Back to feeling steady.
Back to living a genuinely happy life alongside this.
Back to believing pregnancy is possible again.

When that internal shift happens, everything changes.

You stop spiralling.
You stop being emotionally crushed every cycle.
You start trusting your body again.

And that’s when you’re finally optimised for pregnancy to happen.

If you’re exhausted from trying harder every month and getting nowhere, my work is for you.

Book your free consultation now.

Lucy
###

10/02/2026

And by the time most women reach IVF, they’re already carrying far too much.

Emotionally exhausted.
On edge all the time.
Struggling to sleep.
Living with the constant pressure that this might be their only chance.

And yet we expect the body to respond as if nothing else matters.

What often gets missed is this:
IVF doesn’t begin on day one of treatment.
It begins in a body that has often been living in fear for months or years.

This is why the work I do matters.

Not instead of medical treatment.
But alongside it.

Because helping the nervous system come out of survival mode isn’t “nice to have”.
It’s foundational.

When women feel safer, calmer, and more supported, they don’t just cope better emotionally.
Their body is in a very different place as they move through treatment.

This isn’t new.
The mind–body connection in fertility has been researched and practised for decades.

And when women are supported properly, everything about how they experience IVF changes.

If one cycle is all you get, then how you’re supported before and during treatment really matters.

I provide tailored support through the most critical stages of IVF, including stimulation, egg collection, and embryo transfer, with support before, during, and after treatment to help you feel as supported and regulated as possible.

If you’re preparing for IVF and carrying the pressure of “one chance”, book a free consultation.
We’ll get to the heart of what’s impacting your journey and create a clear, supportive way forward before treatment begins. The link is in my bio.

Lucy
###

05/02/2026

Most of the women I work with aren’t stuck because they lack effort.

They’ve tried everything they’ve been told will help.

Supplements.
Acupuncture.
Protocols.
Tracking.
Late-night research.
Holding onto hope while quietly bracing for disappointment.

And underneath all of it is something they rarely say out loud.

“I’ve lost confidence in my body.”
“I don’t trust myself to know what’s right anymore.”
“I’m doing what I should be doing… but nothing is changing.”

This isn’t a motivation problem.
And it’s not a commitment issue.

It’s an overloaded nervous system.
A body stuck in survival mode.

When we shift that, things often move quickly.
Not because we force the body.
But because we help it feel safe, supported, and back in alignment.

If you’re doing all the things but feel overwhelmed, disconnected, or quietly stuck, you’re not broken.

You just need the right kind of support.
And that can change everything.

💛 If this resonates, DM me HOPE.

Lucy
###

13/01/2026

January isn’t loud just because of baby news and pregnancy announcements.

It’s loud because you’ve just crossed another invisible line in time.

Another year.
Another January.
Another quiet moment where you realise:
“I thought I’d be pregnant by now.”

No one else really sees that moment.
And often, no one even knows it’s happening, because so many women don’t tell anyone they’re struggling to have a baby.

But your body feels it.
Your nervous system feels it.
Your heart feels it.

So when the announcements land, it doesn’t just sting.
It overwhelms.

You’re not just seeing someone else move forward.
You’re feeling yourself step into another year of waiting.

And that’s exhausting.

If you don’t want to spend another year stuck in this emotional holding pattern, I offer free fertility consultations.

This is where we look at where you are, what’s really going on underneath, and how the right emotional and mind-body support can shift how you feel and optimise your chances of getting pregnant.

DM me READY or book a free consultation.
Let’s make this year feel different.

Lucy
X###



————-

Hi I’m Lucy, the fertility coach for women who’ve tried everything and are still not pregnant. 90% of my clients conceive within 4–6 months working with me despite months and often years of trying, because we turn your Inner Pregnancy Switch to ON.

30/12/2025

2026 is the year of
✨ boundaries
✨ emotional safety
✨ support that actually helps
✨ hope that feels grounded

If you’re ready for a different kind of support… I’m here 💛
DM HOPE

Lucy
###

24/12/2025

I know how heavy it feels to reach the end of a year still waiting.

Years of infertility, IVF and loss taught me this:
pregnancy didn’t happen for me by pushing harder, doing more, or trying to stay positive.

Things changed when I slowed down, gave myself space to feel and heal emotionally, and helped my body feel safe again.

That shift changed everything for me.

If you’re exhausted, overwhelmed, and quietly wondering how much longer you can do this, you’re not alone. And you don’t have to walk this path without support.

DM me SWITCH 💛

Lucy
###

17/12/2025

Two embryos in this photo.
One much larger.

That bigger one is the one that stayed.
She’s now my daughter, Eloise 🤍

Eleven years ago, I found out I was pregnant after my first IVF cycle.
And I nearly didn’t do IVF at all.

Not because I didn’t want a baby
but because I was terrified of the emotional toll.

After years of trying naturally, my body was braced.
What changed wasn’t doing more.

It was learning how to feel safe again in my body.

If you’re on this path — IVF, trying naturally, or after loss —
and something in you feels tired, guarded or on high alert…

Your body isn’t broken.
It may just be asking for a different kind of support.

🤍 If this landed, save it.
🤍 If you need a place to soften and feel supported, my DMs are open.

Lucy
###



TryingToConceive

09/12/2025

It’s not just one moment of heartbreak.
It’s the future you mapped out… and the ache of it still not being here.

Maybe you thought you’d be pregnant by Christmas.
Maybe you imagined a bump in the family photo,
a baby in your arms,
an ultrasound wrapped in a bow,
or a little one on the way.

Maybe you’ve lost pregnancies.
Maybe your embryos didn’t stick.
Maybe this cycle didn’t work.
Maybe you’re trying naturally and every month feels like another door closing.

Whatever your journey looks like…
you’re carrying a grief that doesn’t get spoken about enough.

You’re grieving the version of Christmas you thought you’d be living.
The one you were preparing for in your mind.
The one that felt so close you could almost touch it.

And while everyone else is celebrating,
you’re holding the weight of a dream that still hasn’t happened
and wondering how to keep hoping when your heart feels tired.

If this season feels heavier than anyone around you realises, you’re not alone.
Your pain is valid.
Your hope is brave.
And you deserve support that meets the emotional weight of this journey.

If you need someone to talk to - someone who gets the heartbreak and the hope -
I’m here. ❤️

Lucy
###

Taking orders now!For anyone who needs a little extra protection from the comments that cut deep or completely miss the ...
03/12/2025

Taking orders now!
For anyone who needs a little extra protection from the comments that cut deep or completely miss the point.

If someone has said any of these to you…
My DMs are always open. Come and vent.
No judgement. No fixing. Just space for you to breathe again.

Lucy
###

01/12/2025

Everyone sees the lights, the plans, the celebrations.
No one sees the moment you cry in the bathroom before a dinner
because you thought you’d be pregnant by now.

No one sees how pregnancy announcements land when you’ve had:
• a failed IVF cycle
• a miscarriage
• months of trying with nothing changing
• another year passing without the baby you long for

You’re not too emotional.
You’re carrying something heavy and still trying to show up for life.

My clients usually come to me at exactly this point
when they’re overwhelmed, in despair, and just want to feel like themselves again.

Inside The Pregnancy Switch, I help you:
• steady your nervous system
• feel emotionally grounded while TTC or doing IVF
• reduce the spiralling and overthinking
• create inner conditions that support fertility
• move through this season feeling calmer and more in control

If you want December to feel lighter or you’re heading into IVF in the new year
DM me “CALM” and I’ll share how I can support you.

Lucy
###



26/11/2025

December can feel brutal when you’re still waiting for your baby.
Because this month presses on the places that already hurt.

The celebrations.
The family announcements.
The pressure to be “festive.”
The quiet ache of another year ending without the thing you want most.

It’s overwhelming.
And you feel it everywhere - in your chest, your breath, your sleep, your energy, even if you’re holding it together on the outside.

This is the part most people don’t see.
But I do.
And it’s exactly where my work begins.

Inside The Pregnancy Switch I support women who feel anxious, overwhelmed, stuck in limbo or carrying the emotional aftermath of failed cycles or loss.

We calm the internal stress load that builds in your body.
We steady your nervous system so the fear stops running the show.
And we create the emotional safety you need before your next cycle… instead of trying to push through another month feeling drained and alone.

Most women don’t realise how much they’ve been carrying until they feel that shift.

If you don’t want to go into another year feeling like this, I have two spaces left to start before Christmas.

DM “READY” and I’ll share the details.

Lucy
###

You miss the woman who believed getting pregnant was the hardest part.You miss the version of you who let herself feel j...
25/11/2025

You miss the woman who believed getting pregnant was the hardest part.
You miss the version of you who let herself feel joy when she finally saw those two lines.
You miss the hope you held for that little life… even if it was only for a short time.

Because when a “successful” IVF cycle ends in loss, it changes everything.

The world sees an early loss.
You feel a shattering.

Clinics talk in next steps and timelines.
You’re still in the aftermath.

Trying again feels terrifying.
Your mind goes straight to worst-case scenarios.
Your body holds the fear.
And you wonder, how do I do this again?

One of my clients felt exactly like this.
Her IVF worked.
She got pregnant.
Then she miscarried.

She came to me overwhelmed by anxiety.
Frozen.
Scared that trying again might break her.

Together inside The Pregnancy Switch we focused on helping her calm her anxiety, reconnect with her body, and give herself the emotional space she needed after the loss.

Her mental health score went from -8 to +8.
She feels steadier.
She feels stronger.
And she finally feels ready to try again from a place of calm, not panic.

If your IVF cycle ended in miscarriage, please know this:

Your anxiety doesn’t have to run the show.
It’s a completely natural response to something deeply painful.
And you deserve support that meets the weight of that experience.

If you want to feel grounded, calmer and more emotionally ready before your next cycle, send me a message. I’m here.

Lucy
###

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