The Egg Freezing and IVF Coach

The Egg Freezing and IVF Coach Egg Freezing and IVF Coach for ambitious, driven 30+ women. IVF Mummy to three precious babies.

I help you plan, prepare, and navigate treatment with confidence and increase your chances of success. Hi, I'm Lucy…
…mum of three little miracles and a fertility specialist here to support others in putting mental and emotional wellbeing at the forefront of their fertility struggle. My journey began over a decade ago when battling primary infertility. Month after month, I found myself further into a black hole of despair as my period continued to arrive. I was stressed, anxious, and scared at the prospect of not becoming a Mum, and angry at our diagnosis of ‘unexplained infertility’. I found it incredibly difficult to talk to friends and family, and I’d dread attending social occasions for fear of being questioned about our plans to start a family. At this point, we’d focused on every physical route, but in doing so, had neglected our mental wellbeing, which was fragile and negatively affecting all aspects of life. Meeting Dany Griffiths, founder and creator of The Freedom Fertility Formula™ was an absolute game-changer. She empowered me with various tools and techniques, enabling me to live my life again by putting my mental and emotional wellbeing at the centre of my fertility journey. Dany was with us every step of the way, supporting us through assisted fertility until I fell pregnant with my now six-year-old daughter, Eloise. After a period of trying to conceive baby number two, I sadly experienced a heartbreaking miscarriage, leaving me in a terrible place mentally. Feeling scared, anxious and stressed that it could and would happen again, I once again called upon the support of Dany. I only wish I had done it sooner, as I remember feeling the most incredible sense of calm after our first session together. I felt relaxed and could not believe the shift in mindset – I was honestly a different person! Dany supported us throughout our lengthy and challenging battle with secondary infertility until I was incredibly blessed to fall pregnant with twins through IVF. Determined to support others, I trained with Dany as a Freedom Fertility Formula Specialist, leaving behind my 20-year career in senior marketing positions within finance and the not-for-profit sectors. I had an absolute sense of calling to use my fertility experiences to help others, and I’m proud to have been trained by the best in the industry. I understand first-hand the impact that struggling to conceive can have on all aspects of your life, let alone on your physical, mental and emotional wellbeing. I firmly believe it is one of the hardest things you will ever go through, but with the right support and guidance, you can continue to live your life from a place of calm and control, whichever direction your fertility journey takes you on.

09/12/2025

It’s not just one moment of heartbreak.
It’s the future you mapped out… and the ache of it still not being here.

Maybe you thought you’d be pregnant by Christmas.
Maybe you imagined a bump in the family photo,
a baby in your arms,
an ultrasound wrapped in a bow,
or a little one on the way.

Maybe you’ve lost pregnancies.
Maybe your embryos didn’t stick.
Maybe this cycle didn’t work.
Maybe you’re trying naturally and every month feels like another door closing.

Whatever your journey looks like…
you’re carrying a grief that doesn’t get spoken about enough.

You’re grieving the version of Christmas you thought you’d be living.
The one you were preparing for in your mind.
The one that felt so close you could almost touch it.

And while everyone else is celebrating,
you’re holding the weight of a dream that still hasn’t happened
and wondering how to keep hoping when your heart feels tired.

If this season feels heavier than anyone around you realises, you’re not alone.
Your pain is valid.
Your hope is brave.
And you deserve support that meets the emotional weight of this journey.

If you need someone to talk to - someone who gets the heartbreak and the hope -
I’m here. ❤️

Lucy
###

Taking orders now!For anyone who needs a little extra protection from the comments that cut deep or completely miss the ...
03/12/2025

Taking orders now!
For anyone who needs a little extra protection from the comments that cut deep or completely miss the point.

If someone has said any of these to you…
My DMs are always open. Come and vent.
No judgement. No fixing. Just space for you to breathe again.

Lucy
###

01/12/2025

Everyone sees the lights, the plans, the celebrations.
No one sees the moment you cry in the bathroom before a dinner
because you thought you’d be pregnant by now.

No one sees how pregnancy announcements land when you’ve had:
• a failed IVF cycle
• a miscarriage
• months of trying with nothing changing
• another year passing without the baby you long for

You’re not too emotional.
You’re carrying something heavy and still trying to show up for life.

My clients usually come to me at exactly this point
when they’re overwhelmed, in despair, and just want to feel like themselves again.

Inside The Pregnancy Switch, I help you:
• steady your nervous system
• feel emotionally grounded while TTC or doing IVF
• reduce the spiralling and overthinking
• create inner conditions that support fertility
• move through this season feeling calmer and more in control

If you want December to feel lighter or you’re heading into IVF in the new year
DM me “CALM” and I’ll share how I can support you.

Lucy
###



26/11/2025

December can feel brutal when you’re still waiting for your baby.
Because this month presses on the places that already hurt.

The celebrations.
The family announcements.
The pressure to be “festive.”
The quiet ache of another year ending without the thing you want most.

It’s overwhelming.
And you feel it everywhere - in your chest, your breath, your sleep, your energy, even if you’re holding it together on the outside.

This is the part most people don’t see.
But I do.
And it’s exactly where my work begins.

Inside The Pregnancy Switch I support women who feel anxious, overwhelmed, stuck in limbo or carrying the emotional aftermath of failed cycles or loss.

We calm the internal stress load that builds in your body.
We steady your nervous system so the fear stops running the show.
And we create the emotional safety you need before your next cycle… instead of trying to push through another month feeling drained and alone.

Most women don’t realise how much they’ve been carrying until they feel that shift.

If you don’t want to go into another year feeling like this, I have two spaces left to start before Christmas.

DM “READY” and I’ll share the details.

Lucy
###

You miss the woman who believed getting pregnant was the hardest part.You miss the version of you who let herself feel j...
25/11/2025

You miss the woman who believed getting pregnant was the hardest part.
You miss the version of you who let herself feel joy when she finally saw those two lines.
You miss the hope you held for that little life… even if it was only for a short time.

Because when a “successful” IVF cycle ends in loss, it changes everything.

The world sees an early loss.
You feel a shattering.

Clinics talk in next steps and timelines.
You’re still in the aftermath.

Trying again feels terrifying.
Your mind goes straight to worst-case scenarios.
Your body holds the fear.
And you wonder, how do I do this again?

One of my clients felt exactly like this.
Her IVF worked.
She got pregnant.
Then she miscarried.

She came to me overwhelmed by anxiety.
Frozen.
Scared that trying again might break her.

Together inside The Pregnancy Switch we focused on helping her calm her anxiety, reconnect with her body, and give herself the emotional space she needed after the loss.

Her mental health score went from -8 to +8.
She feels steadier.
She feels stronger.
And she finally feels ready to try again from a place of calm, not panic.

If your IVF cycle ended in miscarriage, please know this:

Your anxiety doesn’t have to run the show.
It’s a completely natural response to something deeply painful.
And you deserve support that meets the weight of that experience.

If you want to feel grounded, calmer and more emotionally ready before your next cycle, send me a message. I’m here.

Lucy
###

pregnancyloss fertilitysupport ttccommunity ivfjourney pregnancyafterlossjourney infertilitycommunity mindbodyconnection thepregnancyswitch nervoussystemregulation fertilitycoach ivfsupport womenshealthcoach

On International Men’s Day, a reminder that infertility affects men too - deeply, quietly, and often alone.These feeling...
19/11/2025

On International Men’s Day, a reminder that infertility affects men too - deeply, quietly, and often alone.
These feelings are real, valid, and deserve space.

To every man carrying the weight of this journey: you’re human, you’re allowed to feel this, and you don’t have to hold it all in.

It was something I’d feared for so long, but when I finally took that step, I felt calm and ready.Not because IVF isn’t ...
14/11/2025

It was something I’d feared for so long, but when I finally took that step, I felt calm and ready.

Not because IVF isn’t emotional…
but because I had the right support and tools to help my body and mind work together.

I knew how to stay grounded through each stage from stimulation, to egg collection, to transfer, and the dreaded two-week wait.

That cycle worked first time.
And I know now it wasn’t just luck — it was alignment.

That experience changed how I see fertility.
It showed me that success isn’t only about the physical steps, it’s about creating the inner conditions for your body to feel safe, supported, and optimised for pregnancy to happen.

It’s exactly the same work I help women do now through The Pregnancy Switch™.

Because when your mind and body are working together, conception becomes possible - naturally or through IVF.

If you’re ending the year wanting to feel grounded, supported and optimised for pregnancy to happen,
💌 Send me a DM with the word Switch, and I’ll share how this work could change your journey too.

Lucy
###

IVF can feel like a factory.Fast. Clinical. Impersonal.And when things don’t go to plan, it’s easy to lose trust in the ...
12/11/2025

IVF can feel like a factory.
Fast. Clinical. Impersonal.

And when things don’t go to plan, it’s easy to lose trust in the very people who are supposed to help you.

Last night, I had a session with a client preparing for her second cycle.
She told me:
“The questions you gave me for my review were so helpful. I finally understood what happened last time, and what’s changing for my next cycle.”

She’d gone from feeling confused and dismissed…
to grounded, clear, and trusting again.

Because when your clinic doesn’t communicate with empathy,
you need someone in your corner.
Someone helping you ask the right questions,
making sense of the answers,
and reminding you that your feelings matter just as much as your follicles.

This is the kind of work we do inside The Pregnancy Switch.
It’s where women move from anxious and uncertain
to calm, confident, and in control of their fertility journey.

I’m with you every step of the way —
through the review meetings,
the moments your clinic feels clinical,
and the SOS calls in between sessions
when you’re overwhelmed or having a wobble.

IVF isn’t just a medical process.
It’s an emotional one.
And when you feel safe, supported and informed… everything shifts.

✨ If you’d like a list of powerful questions to help you gain clarity with your IVF clinic, DM me now.

Lucy
###

--------
Hi I’m Lucy, the fertility coach for women who’ve tried everything and are still not pregnant. 90% of my clients conceive within 4–6 months working with me despite months and often years of trying, because we turn your Inner Pregnancy Switch to ON.

Trying to get pregnant can feel like a monthly war with your own body.No one warns you how exhausting that really is.You...
11/11/2025

Trying to get pregnant can feel like a monthly war with your own body.
No one warns you how exhausting that really is.

You’ve done everything they say to do.
The protocols. The diet. The rounds of IVF.
You keep showing up—because the desire to be a mother hasn’t gone anywhere.

But every month that ends in disappointment chips away at your energy and your belief.
You’re tired of pushing.
Tired of hoping.
Tired of wondering if your body is working against you.

Here’s the truth most people miss:
It’s not that your body is broken.
It’s that it hasn’t felt safe enough to say yes.

The Pregnancy Switch isn’t about trying harder.
It’s about regulating your nervous system so your body can finally stop bracing and start receiving.

Ninety percent of my clients have gone on to conceive.
Some naturally, some through assisted treatment.
Seventy percent on their first IVF cycle—when the average is three.

This is for the woman who still believes it’s possible.
Who still wants to be a mother.
And who is ready to stop doing this the hard way.

Book your free consultation today.
The link is in my bio.

Lucy
###




















When I look back now, I had no idea what was ahead of me.I didn’t know about the years of negative tests.I didn’t know a...
06/11/2025

When I look back now, I had no idea what was ahead of me.

I didn’t know about the years of negative tests.
I didn’t know about the heartbreak.
I didn’t know that “unexplained and secondary infertility” was even a thing.
I didn’t know how completely alone you can feel.

And I definitely didn’t know how much this journey would shake me, shape me, and change the direction of my life.

My first child arrived via IVF, on my very first cycle, after being absolutely terrified to do treatment. And my twins arrived via IVF too, but only after loss, setbacks, and being made to feel like my chances were slipping away.

None of it looked like the plan.
None of it was easy.
And all of it changed me.

My purpose now is supporting women who are scared, overwhelmed, and unsure what to do next, because I know, first-hand, that the right emotional and mind–body support can shift everything.

It’s why 90% of my clients fall pregnant within 4-6 months of working with me, and 70% do so on their very first IVF cycle.

To anyone quietly struggling on their own path to parenthood…
I see you. I really do.

And if you’re at that point where you’ve “tried everything” and still feel stuck — please know there is another way forward.

You don’t have to figure this out alone.
If you want support that actually changes things, reach out.
I’m here when you’re ready.

Lucy
###

P.S. This photo was taken right at the beginning of our journey, long before we realised how much strength it would take.

_____________

Hi I’m Lucy, the fertility coach for women who’ve tried everything and are still not pregnant. 90% of my clients conceive within 4–6 months working with me despite months and often years of trying, because we turn your Inner Pregnancy Switch to ON.

You really want a baby.And you want to feel like you again while trying to have one.It is not just the wait or the const...
31/10/2025

You really want a baby.
And you want to feel like you again while trying to have one.

It is not just the wait or the constant negative tests that hurt.
It is who you have started to become in the process.

You used to feel happy.
You enjoyed life.
You felt hopeful.
You lived fully.

And now?

You are functioning.
You are showing up.
You are doing your best…

But the joy has faded.
You feel exhausted.
You have lost your spark.
And sometimes you cannot remember the amazing life you were living before trying to have a baby took over everything.

Not because you are failing.
But because your body has been living in stress and tension for too long.

When your nervous system is in protection mode, it cannot open to life.
Or to new life.

Women do not just want to get pregnant.
They want to feel like themselves again on the way there.

Because when your body finally feels safe,
you soften,
your hope returns,
your energy rises,
and your physiology becomes receptive instead of bracing.

This is the work I do with my clients.
Not just helping them get pregnant, but helping them reconnect with themselves so their body is actually primed for pregnancy to happen.

If this speaks to you, DM me SAFE and I will share how The Pregnancy Switch™ can support you.

Lucy
###

This moment in between, where nothing is technically wrong but nothing is happening either, is a really hard place to be...
29/10/2025

This moment in between, where nothing is technically wrong but nothing is happening either, is a really hard place to be.

Because logically it should have happened by now.

Your tests are “fine”.
Your doctor isn’t worried yet.
You’re supporting your body. You’re doing the right things…

And still nothing.

That gap between what you know is possible for you and what your body is allowing right now is the piece almost everyone overlooks.

It is not more research.
It is not different supplements.
It is not trying harder.

It is your nervous system still sitting in protection mode, not conception mode.

And until your body feels safe enough to shift out of stress physiology, it cannot soften, open or receive, no matter how much you want it.

This is why 90% of the women I work with conceive within 4 to 6 months.
Because once the internal state shifts, the body finally stops bracing and starts allowing.

That is what The Pregnancy Switch does.

It helps you create the emotional and physiological conditions where your body is truly ready. Not just wishing, but actually aligned for pregnancy to happen.

If you can feel that something inside needs to shift before your body can catch up with the future you already see, you are exactly who I created this for.

DM me “ON” and I will send you the details.

Because the moment your body feels safe, you are no longer waiting for it to happen. You are optimised for it to happen.

Lucy
###

————
Hi I’m Lucy, the fertility coach for women who’ve tried everything and are still not pregnant. 90% of my clients conceive within 4–6 months working with me despite months and often years of trying, because we turn your Inner Pregnancy Switch to ON.

Address

London
SE3OBU

Opening Hours

9am - 4:30am

Alerts

Be the first to know and let us send you an email when The Egg Freezing and IVF Coach posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to The Egg Freezing and IVF Coach:

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram