14/04/2025
Hi, I’m Georgie.
The face behind Yaya Maternity, and I’m here to make breastfeeding support easier, more accessible, and less overwhelming for parents.
I’d love to share a beautifully dramatic story about what led me to this work, but the truth is simple—my own struggles with breastfeeding were the driving force behind everything I’ve done for the past 10 years.
When I started breastfeeding I thought support would come naturally—that the help I needed would be there without me having to ask, that the advice I received would be clear and unbiased.
Instead, I was met with conflicting information, uncertainty, and the overwhelming fear that I was failing my baby.
I worried constantly—was he getting enough?
Was my milk enough to help him grow?
Was I doing something wrong?
The weight of that guilt was heavy, and when breastfeeding didn’t go as expected, I felt lost.
It was only when I finally found the right support that things started to make sense.
I realized that so many mothers feel the same way—doubting themselves, blaming themselves, carrying a pressure that no one prepares them for.
Breastfeeding should be a natural innate behaviour, but I learned that doesn’t mean it’s always easy.
When I faced my own struggles, I realized just how little support there was—and how many mothers were left feeling exhausted, frustrated, and unsure of what to do next.
That experience led me to volunteer with my local NHS breastfeeding service, where I worked with so many mums facing the same challenges. Seeing the impact that the right support could have was life-changing, and I knew this was where I needed to be.
I now work as a lactation consultant and night nanny, providing hands-on, personalized support to help parents feel confident and empowered in their feeding journey.
Check our some of the things I have to offer:
🤱 Home Visits – Whether you’re struggling with pain, latching, supply concerns, fast flow, an unsettled baby, pumping, or bottle introduction, I come to you with a calm, practical approach, tailoring support to what works best for your family.
🎓 Courses for Parents – From colostrum harvesting during pregnancy to a complete introduction to breastfeeding, my courses are designed to make feeding easier, giving you clear guidance without the overwhelm. Combination feeding? Bottle introduction? Pumping? We cover it all!
🩺 Training for Professionals – If you support breastfeeding parents in your work, my courses will give you the confidence and practical skills to help families with latching, supply issues, bottle feeding, paced feeding, and more.
💙 Why I do this: Because every parent deserves support, reassurance, and real solutions—not just generic advice that doesn’t actually help.
Breastfeeding should feel like a choice, not a struggle, and with the right help, it can be a positive and enjoyable experience for both mum and baby.
📩 Want to chat?
Message me, or check out my website to see how I can support you!
https://yayamaternity.com/