Fortis

We help coaches unlock their potential, find new clients and grow their businesses.

27/11/2025

Coaches… here’s the truth about your niche 🎯

It’s tempting to want to help everyone. You care about people, you love what you do - so naturally, you want to serve as many as possible.

But if you try to speak to everyone… you end up connecting with no one.
Even massive companies with global reach start with a tight focus - a specific audience they serve better than anyone else.

That’s how they grow fast.

Your coaching business is no different. Start small. Serve deeply.
Build expertise, results, and reputation… then expand later if you choose to 👊

19/11/2025

Coaches… want to turn your story views into paying clients? 🔥

Here’s the simple 3R strategy we teach our Fortis coaches 👇
1️⃣ Relate – Start with a story your audience connects with (about you, a client, or your journey)
2️⃣ Reveal – Share an insight, lesson, or moment of change
3️⃣ Recommend – Invite them to your offer if they want those results too

That’s how our coach Kate signed 2 new clients from just one story 👊

Want the full story framework? Comment “story” below and we’ll send it straight to you 💬

14/11/2025

Want to close more consultation calls? 🔥

Most coaches skip one key step… explaining exactly why the client will get amazing results with you.

Before jumping into your offer, take time to:
✅ Understand their journey - what’s worked, what hasn’t
✅ Learn their goals and their “why”
✅ Share your story, your values, and why you coach

When people feel that connection and see your genuine purpose, saying “yes” becomes the natural next step 👊

This is just one piece of our full Consultation Call Framework … want a copy?
Drop a comment below or DM us “consultation” and we’ll send it over 🤝

06/11/2025

Coaches… struggling to show social proof? 💬

You don’t need fancy video testimonials or long client essays that no one reads.
The best social proof is storytelling.

Tell the story yourself, face to camera, in your words.
✨ What was your client’s challenge?
✨ What did you do to help?
✨ What result did they achieve?

You don’t even need to name them … just share the journey. That’s what connects with people and builds trust.

So next time you think you’ve got “no social proof” - remember, you’ve got stories. And stories sell 👊

04/11/2025

🎯 Coaches… want to close more consultation calls?
Make this one small change 👇

Stop explaining HOW, and start explaining WHAT.

When you spend the whole call breaking down how your service works, you’re giving away the game plan for free, and your lead walks away thinking, “I can just do that myself.”

Instead, focus on the what:
✅ What problem they have
✅ What solution they need
✅ What outcome you can help them achieve

You’re not there to teach them the strategy - you’re there to show them the path.

So next time you’re on a call… replace the how with the what and watch your conversions soar 👊

28/10/2025

Tough truth time 😮‍💨

If your online coaching business isn’t growing… it might not be your content, your offer, or your strategy - it might be your ENERGY.

How you show up every day impacts everything… your clients, your content, your sales, and the results you help people get.

If you’re not taking care of yourself, how can you expect your clients to do the same?

You’re not just a coach, you’re a role model.
Your clients feed off your energy, your passion, and your belief in them.

So if you’ve been feeling flat lately, take a step back, recharge, and remind yourself why you started.
Then show up with the energy your clients signed up for 💪

22/10/2025

Struggling to get leads consistently? 😮‍💨

The truth is, lead flow isn’t about luck… it’s about strategy and consistency.

Here are 10 ways to start generating unlimited leads for your coaching business ☝️ When you put these together with a clear plan, your content becomes a client magnet 👊

20/10/2025

Feeling like every fitness coach is doing what you do? That your niche is too crowded? 😮‍💨

You’re not alone… but here’s why that couldn’t be further from the truth 👇

1️⃣ There are 7.9 billion people… you can’t coach them all.
2️⃣ Others winning in your niche = proof of demand, not saturation.
3️⃣ It’s not about what you coach, it’s HOW you coach.

You are what makes your business unique.
You are your niche.
And that’s exactly what will make you stand out.

16/10/2025

Most coaches guess their way through business growth…
We prefer data 👊

At Fortis, we (and the coaches we work with) religiously track 4 key metrics… because if your goal is revenue and impact, you need to know what drives both.

1️⃣ Leads generated or conversations started
2️⃣ Sales calls booked / offers made
3️⃣ Clients onboarded
4️⃣ Client retention

Each metric has its own ratios and targets - and together, they tell the story of how predictable and scalable your business really is 🚀

If you don’t yet know what your numbers should look like, or how they compare to other top-performing coaches, DM us the word “METRICS” and we’ll walk you through it.

Address

London

Website

https://www.thisisfortis.com/

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