14/01/2026
There’s a lot of emphasis on money, growth, and status. And of course, they matter. We live in the real world.
But what if they weren’t the driver?
Money is important. Things need to be sustainable.
That isn’t being denied.
But when money leads, something often tightens.
Pressure creeps in. Purpose can get diluted.
What if meaning led instead?
Take our retreats as an example. Each retreat does make money. It has to. Otherwise it wouldn’t be sustainable.
But profit isn’t the driver. The aim is community.
Depth. People feeling supported not just once, but repeatedly.
Because that’s been the focus, demand has grown naturally. Before, retreats would fill within 48 hours of announcing them now we are now fully booked until September 2027.
And most people who attend aren’t new. Many have been six times or more. That matters.
It shows that when sincerity leads, people feel it.
When meaning comes first, trust builds.
When community is the priority, success follows.
Not because it was chased. But because it wasn’t the point.
This isn’t a better way. It’s just one way we’ve seen work. But it raises an interesting question.
If money wasn’t the driver in your work, your business, or your life, what might lead instead?