Forgive me for the egg sucking post, but sometimes we do need a reminder. Make business decisions based on what benefits YOU.
❗️Generic social media templates are useful, but NOT a benefit if everyone else has them. How will you stand out?
❗️A certain number of shots or pulses are useful if you’ll use them, but NOT a benefit if they expire before you’ve had the chance to.
Great salespeople will find out what you need and then tailor relevant benefits as part of your package. If they haven’t, give them a gentle reminder. Everyone can benefit from mutually beneficial benefits
Did I mention this was about benefits? 😉
03/12/2025
If you sells to clinics, your team needs to understand how clinic decisions have changed and how to convert more effectively in 2026.
Message me to check January availability for a focused presentation at your sales meeting.
02/12/2025
Are you a Michelin Star clinic or are you more McBeauty?
Here’s why you may be inadvertently sending out the wrong message, and in doing so, attracting bargain hunters.
The clinic window is a great way to attract attention, but it shouldn’t be a place to sell.
Like and share and send to someone who can also benefit from this.
30/11/2025
Are you and your team switched on when it comes to Hot Buttons? Or are you guilty of always using the same features and benefits every time you speak?
What resonates with one patient won’t resonate with another, and if you get it wrong you’ll lose the booking. So look and listen for the clues of what’s important to the patient and use relevant benefits only.
For help with this please reach out and ask for details on the various options available to you.
28/11/2025
Save this and use it as a team exercise to brainstorm ways to improve the patient experience and boost patient loyalty. It’s simple yet effective, and helps your clinic team understand why simple things such as anticipating needs, acknowledging patients by name and being efficient are so important.
25/11/2025
Nervous about the budget? Don’t make these common mistakes. Use the budget to think creatively and make smart investments. Never cut back on PR and marketing, never jump to a cheaper provider and always consider a versatile new product or device to keep the enquiries coming.
I’ll post more budget coping tips later this week
24/11/2025
One of the key reasons people are loyal to luxury brands is down to their interactions and experience. Standards are consistently high, staff deliver exceptional customer service and it makes every experience enjoyable. Price never comes into it.
For help with developing your patient loyalty, please get in touch.
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For over a decade Vanessa Bird at The Aesthetic Consultant has been at the forefront of Medical Aesthetics, collaborating with the top names in the Industry, the best Aesthetic Practices and the most advanced Device Manufacturers. Working with the most successful and well-known clients in the UK, UAE & the Middle East, Vanessa builds world-class luxury VIP patient experiences within clinics, dramatically increases sales revenue, maximises patient retention and introduces exceptional customer care.
With a background in medical device sales, Vanessa has an in-depth understanding of the different technologies available and the science behind them. Not only does she know what works and what doesn't, she has years of experience about how best to combine a range of devices and treatments for optimum results. This is invaluable to clinics looking to make a risk-free investment in capital equipment as well as those wanting to introduce new, more effective treatments by combining existing technologies.
Excelling at Event Planning, Vanessa generates in-house sales from clinic open events & targeted sales promotions, and understands how to maximise your professional brand to target the right patient demographic. Experienced at Press and Influencer launches in the UK and Dubai, Vanessa increases positive brand exposure to the public which further enhances positioning and reputation in the Aesthetics market.
An experienced Public Speaker, Vanessa has presented at Aesthetic Conferences in the UK & Europe as well as being an accomplished TV Presenter & published writer. These skills are shared with her Industry clients who specifically want to make a name for themselves among their peer group as presenters, Key Opinion Leaders and contributors to Industry and Media publications.
As one of the most well-connected people in the Industry, Vanessa has developed a wide network of successful contacts, including Medical Professionals, Journalists (TV, Radio & Print), PR Agencies, Skincare Brands, Finance Companies & Device Manufacturers. This powerful and exclusive network of experts work with Vanessa to enable her to raise client profiles by developing them as Key Option Leaders & Brand Ambassadors.
The Aesthetic Consultant was founded by Vanessa with a single mission: to use this unique combination of skills, experience, knowledge & connections to help Individuals and Practices succeed as the 'elite' in this highly competitive, exclusive 'top tier' of Aesthetics. By understanding the specific challenges successful, high-profile Individuals and Aesthetic Practices face on a day-to-day basis, Vanessa uses her knowledge and expertise to deliver outstanding, measurable and sustainable results.
Are you ready to set your brand or clinic on the path to success? Contact The Aesthetic Consultant today & see what we can do for you.
