18/02/2026
Reformer chic
We’ve seen many different uses for the Reformer, but now it seems the Reformer is also a modelling accessory. The Daily Mail reports that, “Rita Ora works up a sweat in skimpy gym wear as she launches Pilates-inspired Primark collection.”
Love of Pilates
The singer’s Every Move Counts collection is based on her love of Pilates and designed to be work both in and outside the studio. In her promotional snaps Rita is seen balancing on a Reformer in a, “cropped chocolate brown t-shirt featuring a dropped back design, paired with high-waisted skintight shorts.” She also models, “a striking bright red high-neck shell jacket with a drawstring waist and a pair of matching gym shorts.”
Flattering and Stylish
Ora says of her new gear: “I wanted pieces that support you when you’re really pushing yourself, but still feel soft, flattering, and stylish enough to wear beyond the studio. From sculpting fabrics to buttery-soft layers, everything is designed to move with you – whether you’re training, stretching, or just getting things done. It’s about redefining performance on your own terms, feeling confident in your body, and looking good while doing it. I’m so proud of how this collection brings style and function together in a way that feels effortless and real!”
The collection uses a BodySculpt fabric designed to “support, smooth and sculpt.” If buttery-soft layers are your thing, then Rita’s collection is very affordable with prices ranging from £2.50 to £26.
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Take care,
The Pilates Central Team
(Image credit: Lola Barnet for Primark)