Amelia Nour

Amelia Nour An independent, green beauty and wellbeing apothecary to promote beauty inside and out.

Amelia Nour embodies the resilience and passion of its founder, Meesha Kanadia, whose journey from lawyer to advocate for sustainable beauty is both heartfelt and inspiring. Motivated by her mother's battle with leukaemia, Meesha embarked on a mission to provide gentle yet effective beauty and wellness solutions during her mother’s successful chemotherapy treatment, giving rise to the concept of Amelia Nour. Since opening the doors to our physical store in 2016 on Francis Street, Leicester, our mission has been clear: to champion self-care and ethical beauty practices suitable for all skin types, backgrounds and lifestyles. Through a meticulously curated selection of luxury, vegan, and vegetarian brands sourced globally, we empower individuals to make mindful choices that nourish both body and soul.

05/12/2025

We’ve got the secret to acing Secret Santa. 🤫✨⁠
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Joonbyrd’s minis may be small, but they’re packed with the same skin and mind-boosting formulas as their big sisters. The ideal Secret Santa, stocking filler, or little treat for yourself.⁠ 🎁

Under £100 and beautifully considered ✨ Glow-giving everyday luxuries and feel-good favourites for them (and you). Shop ...
04/12/2025

Under £100 and beautifully considered ✨ Glow-giving everyday luxuries and feel-good favourites for them (and you). Shop the edit now at Amelia Nour 🎁

25/11/2025

Oh yeah… daily protection, perfection ✨ Founder Rose-Marie puts Sun Cover Up SuperTint SPF 50 to the test: sheer, skin-like coverage with skincare-level hydration and broad spectrum protection in one glow-boosting formula. And yes, it’s on offer in our Black Friday sale 🖤🛍️
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Under £35 and guaranteed to deliver serious festive glow ✨ Treat them (or yourself) to the beauty must haves everyone is...
21/11/2025

Under £35 and guaranteed to deliver serious festive glow ✨ Treat them (or yourself) to the beauty must haves everyone is talking about 🎁💫

Early access to Black Friday starts now. 🖤 Discover up to 25% off site-wide, along with exclusive luxury gifts with purc...
20/11/2025

Early access to Black Friday starts now. 🖤

Discover up to 25% off site-wide, along with exclusive luxury gifts with purchase, curated to elevate your beauty and wellbeing rituals. ✨

As an independently owned global beauty destination, we’re proud to bring you the finest vegan and vegetarian beauty and wellbeing from around the world - a more conscious way to shop this season.

Meesha
Founder, Amelia Nour

09/11/2025

Night-time nourishment, perfected 🌙 After 10 days with the Irene Forte Hibiscus Night Cream, the difference is undeniable - plumped, luminous and beautifully refreshed skin. Discover it at Amelia Nour.

06/11/2025

N**e, but make it legendary. 💋 Which shade are you reaching for first? ⁠
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Meesha’s Story

About Us

I’ve always been a beauty enthusiast so it was a no-brainer to launch Amelia Nour, but with so many beauty products out there, I knew I I wanted to do things differently; I wanted to be a breath of fresh air in an industry that’s heaving with must-have miracle creams, lotions and potions.

My approach to beauty and wellbeing is focused on clean, cruelty-free living so I took this idea and grew my brand from there.

Amelia Nour offers a carefully edited selection of cult beauty and wellbeing discoveries from the most innovative, creative and top performing brands around the globe. We source products which are results-driven, cruelty-free, ethically sourced, vegan, vegetarian, organic (where possible) and most importantly…luxurious.