What are the opening hours?

Monday 8:45am - 5:30pm Tuesday 8:45am - 5:30pm Wednesday 8:45am - 5:30pm Thursday 8:45am - 5:30pm Friday 8:45am - 5:30pm

Whitby & Co

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Whitby & Co

Whitby & Co is an independent optical practice in the heart of London.

Offering complete eye care of the highest standard, our expert optometrists and opticians can help with all your optical needs. We are stockists of a wide range of designer frames and sunglasses from brands such as Lindberg, Orgreen, Tom Ford and Maui Jim. Whitby & Co provides a level of personal attention and traditional service that is second to none. Our eye care services include:

Expert Eye Care for Individuals and Companies
Eye Tests & Examinations
Prescription Glasses
Contact lenses
Sunglasses
Sports eyewear
Eye Health Advice
Eye Emergencies
Walk In and Same Day Appointments
Referrals and follow-up

For more information or to make an appointment, get in touch on 020 7353 4455.

11/12/2025

Hit the slopes with clarity, comfort and confidence ❄️⛷️
  performance-driven ski goggles designed for bright sun, flat light and everything in between. From photochromic lenses that adapt as the weather shifts, to high-contrast optics that cut harsh glare, ZEAL goggles help you see every contour on the mountain.

Whether you need wide-vision wraparounds, full-polarised protection or prescription inserts that fit your existing goggles, we’ve got options for every skier and snowboarder.

🏔️ Sharper contrast 🌨️ Reduced glare 👓 Custom lens inserts available
 📍 Try them on in store at Whitby & Co.

02/12/2025

Hit the slopes with crystal clear vision ❄️

Whether you’re skiing, snowboarding, or heading off on your first winter trip, being able to see properly on the mountain makes all the difference.

Excited to announce that we now stock high performance ski goggles built for changing light, harsh glare and fast moving conditions.
 ✔️ Photochromic lenses that adjust to light automatically ✔️ Polarised options to cut through glare on bright snow ✔️ Wide-view designs for better peripheral vision ✔️ Universal prescription inserts, so you can keep your favourite goggles and still see perfectly

Come and try them on in person at Whitby & Co. and we’ll help you choose the right setup for your next snow adventure.
 

19/11/2025

Winter classics, built to last ❄️

Moscot’s timeless frames - rich colour, beautiful craftsmanship, effortless style. Pop in and try them on at Whitby & Co.

ً

07/11/2025

Do you find yourself squinting through headlights, halos or bright streetlights when driving at night?
You’re not imagining it... night time glare is a common problem, especially if you already wear glasses.

The good news? Your lenses can make a big difference.
Beyond a standard anti-reflection coating, brands like Nikon, Essilor and Zeiss offer advanced glare-reducing lens treatments specifically designed to improve contrast and clarity in low-light conditions.

They can help with:
✔️ Halos around headlights
✔️ Blinding oncoming traffic
✔️ Low-contrast vision in the dark
✔️ Eye strain on night journeys

If you’re struggling, it’s absolutely worth exploring these options, especially as darker evenings draw in.

👓 At Whitby & Co, our opticians can advise on the right lens technology for your eyes, lifestyle and prescription.
📅 Book an eye test or styling appointment via the link in bio.

31/10/2025

Comfort should come first. Our specialists can review your fit, material and wearing habits to keep your eyes happy and hydrated.

09/10/2025

Did you know that eye exams do more than just check your vision? They can reveal early signs of conditions like high blood pressure, diabetes, cholesterol issues and even neurological changes.

Even if you don’t have these conditions, digital eye strain from long hours at screens can cause fatigue, blurred vision, headaches, and neck tension.

At Whitby & Co., we provide comprehensive eye exams, advice on managing screen strain and tailored lens solutions to keep your eyes healthy and comfortable.

👓 Book your appointment today and take proactive steps to protect your vision.

23/09/2025

It’s National Eye Health Week, the perfect reminder to look after the health of your eyes, not just your vision.

At Whitby & Co, we offer:

🔎 Comprehensive eye exams to detect conditions early (often before symptoms appear).

🤍 Styling advice to help you find frames that fit you.

☁️ Advanced lenses for clarity and comfort.

☀️ Prescription sunglasses for year-round UV protection.

Because your eyes deserve expert care.

29/08/2025

Feedback Friday ⭐

Thank you to our incredible Whitby & Co. team for always delivering the best service.

With highly qualified optometrists and dispensing opticians, your vision is in the best hands 👓

21/08/2025

What offers the best nutrients for healthy eyes in kids? ✨

🥕 Vitamin A – Supports clear vision & prevents night blindness. Found in carrots, sweet potatoes, spinach.

🍊 Vitamin C – Strengthens eye blood vessels & protects against damage. Found in oranges, kiwi, bell peppers.

🌻 Vitamin E – Powerful antioxidant that shields eye cells. Found in nuts, seeds, veggie oils.

🐟 Omega-3s – Essential for retina growth & reducing dry eyes. Found in salmon, tuna, walnuts, chia seeds.

🥬 Lutein & Zeaxanthin – Natural filters for harmful blue light. Found in spinach, kale, egg yolks.

🥜 Zinc – Helps Vitamin A work & supports night vision. Found in beans, dairy, seeds, poultry.

🌈 A colorful plate = bright, healthy eyes for life! 💛👦👧

11/08/2025

“I can see fine, I don’t need an eye test.” It’s one of the most common myths we hear.

But the truth? Many serious eye conditions like glaucoma and macular degeneration develop without any symptoms until it’s too late. Regular eye exams are about far more than just vision correction. They’re one of the best ways to protect your long-term eye
health.

📅 Book your routine eye test with us today.

05/08/2025

Is your child finding it hard to see clearly at a distance? They may have myopia, which can worsen over time if left unmanaged.

That’s where MiYOSMART lenses come in.
These lenses use innovative D.I.M.S. Technology, a honeycomb of micro-lenses that corrects vision while simultaneously slowing myopia progression by an average of 60%.

🥽 Safe
☁️ Non-invasive
👓 Easy to wear
💡 Just like regular glasses, but smarter!

We have these lenses Available at Whitby & Co. Book in with one of our Optometrists.

01/08/2025

Worried about the effect of digital screens on your child’s vision? 🍼🧸

You’re not alone, and we’re here to help.

Signs to look out for:
💤 Inability to sleep
👀 Frequent rubbing of eyes
🤕 Tired eyes/headaches
🎧 Difficulty focusing

Try following these tips, and visit an optometrist or GP if symptoms persist.

Stay tuned for more useful tips this August for Children’s eye health and safety month!

Address

29 Fleet Street
London
EC4Y1AA

Opening Hours

Monday	8:45am - 5:30pm
Tuesday	8:45am - 5:30pm
Wednesday	8:45am - 5:30pm
Thursday	8:45am - 5:30pm
Friday	8:45am - 5:30pm

Telephone

+442073534455

Website

http://www.whitbyonline.com/

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Whitby & Co is an independent optical practice in the heart of London. Offering complete eye care of the highest standard, our expert optometrists and opticians can help with all your optical needs. We are stockists of a wide range of designer frames and sunglasses from brands such as Lindberg, Orgreen, Tom Ford and Maui Jim. Whitby & Co provides a level of personal attention and traditional service that is second to none. Our eye care services include: Expert Eye Care for Individuals and Companies Eye Tests & Examinations Prescription Glasses Contact lenses Sunglasses Sports eyewear Eye Health Advice Eye Emergencies Walk In and Same Day Appointments Referrals and follow-up For more information or to make an appointment, get in touch on 020 7353 4455.