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We Are Amnet

We are the global leaders in creative production and pioneers in Smartshoring®. Smartshoring is the most effective use of the best talent wherever they may be.

We blend our studios in Chennai and Mumbai with in-country client services teams to support brands and agencies as they reshape their marketing models to keep up with demand. In today's global economy Smartshoring has become essential for brands and agencies alike to stay competitive, increase sales, uplift profits and accelerate growth

26/01/2026

In-house teams know AI is the future for efficiency and scale, but the IHALC 2025 survey reveals what is truly holding them back: governance and infrastructure.

- More than 50% of IHAs lack the tech stack needed for the future

- The biggest barrier to adopting new tools is IP and copyright risk

IHAs are ambitious, but their operational foundations are not evolving fast enough to support innovation.
Without clear governance, rights management, and consistent workflows, teams hesitate to adopt new tools and the risk to brand integrity grows.

We provide the secure, scalable, and fully governed production environment that protects your assets, ensures consistency, and supports future technology adoption.

Innovation demands a secure foundation. Let's strengthen your operational infrastructure now. Contact us for more information

23/01/2026

Generative AI has moved beyond pilots into production workflows. That shift increases speed, but it also increases exposure: brand voice drift, compliance gaps, and inconsistent quality.

The 2026 playbook is straightforward:

- Map where AI touches the workflow (concept, copy, asset creation, localisation).

- Assign a human owner at every “brand risk” stage (voice, legal, cultural nuance).

- Maintain an audit trail (inputs, prompts, version history).

Meta is working toward AI-driven ad automation by the end of 2026, and Mondelez has reported meaningful cost reduction from GenAI-enabled production. That scale only works when control is designed into the system.

If your team is thinking about AI at scale, this blog will help: https://eu1.hubs.ly/H0rbdpc0

15/01/2026

Every great creation starts with the right folds.

Offshoring gives you the basics - speed, cost, and quality.
Smartshoring® takes it further by shaping your creative production with culture, communication, and technology.

The result? Something greater, purposeful, and built to last. 💜

Contact us to know more about Smartshoring® and how it can transform your creative production.

14/01/2026

Pravin Amudan, Chief Creative Officer & President (Operations), makes a point that every senior creative leader recognises: early growth comes from craft, long-term growth comes from how someone shows up under pressure.

Humility keeps a career moving because it signals:

- feedback will be absorbed, not resisted

- collaboration will stay productive when timelines tighten

- standards will rise without ego conflicts

Once talent is no longer rare, humility becomes the differentiator.

Full breakdown here: https://eu1.hubs.ly/H0qXBmt0

24/12/2025

Merry Christmas from We Are Amnet.
Thank you for the trust, collaboration, and shared momentum this year.
Wishing you a restful holiday season and a strong start to the year ahead.

17/12/2025

In-house vs. Offshore Creative Production: Which model is right for you?

Marketing leaders today face a tough decision:

- Keep production in-house for full control

- Offshore for scale and efficiency

- Or find a hybrid model that delivers the best of both worlds

Our latest blog, The In-House vs. Offshore Creative Production Model: A Guide to Finding Your Perfect Balance, explores:

- The strengths and challenges of each model

- A decision framework to evaluate your setup

- Practical steps to build a hybrid model that works

- Key questions CMOs are asking in 2025

Finding the right balance is about building certainty into your creative production.

Read the full guide here: https://eu1.hubs.ly/H0qvtTr0

16/12/2025

Is your retail space ready for the future?

From smart mirrors to interactive displays, digital signage is transforming how retailers engage customers, boost sales, and create immersive in-store experiences.

Discover how leading brands like Nordstrom and Sephora are redefining customer journeys and how you can too.

Read our latest blog: https://eu1.hubs.ly/H0qsv0g0

15/12/2025

The Operational Paradox: when strategy outpaces structure

In-house agencies are aspiring to be their brand’s lead agency.
But operational fundamentals aren’t keeping pace. The IHALC 2025 data reveals a critical gap:

- 37% of IHAs don’t track the time and cost of their projects

- Only 50% have a Service Level Agreement (SLA) in place before starting work

The ambition is strategic, but the ex*****on remains inefficient. Without robust processes, clear SLAs, and cost visibility, IHAs struggle to prove value, secure investment, and protect teams from burnout.

You cannot prove your strategic impact if you cannot measure your operational efficiency.

That’s where We Are Amnet steps in providing the operational backbone, process rigor, and technology stack to streamline workflow, track costs, and deliver measurable outcomes through Smartshoring®.

Is your operational foundation strong enough to support your strategic goals?
Let’s talk about turning your production data into a competitive advantage.

10/12/2025

Are your creative operations ready for peak season, or are you relying on overtime and last-minute fixes?

Offshore creative teams provide a structured way to handle increased volume with predictable cost, consistent quality, and 24/7 delivery capacity.

This article shows how leading brands use offshore production models to manage seasonal surges with confidence and certainty.

Read the full article: https://eu1.hubs.ly/H0qk5gQ0

08/12/2025

Offshoring delivers cost, speed, and quality — the essentials.
Smartshoring® builds on that foundation, adding culture, communication, and technology to create a complete, connected production ecosystem.

That’s how global brands scale with confidence.

Learn more about how Smartshoring® transforms creative production: https://eu1.hubs.ly/H0qf8sx0

02/12/2025

Stop letting old myths hold your creative team back!

We tackle the 10 biggest misconceptions about offshoring creative production - from IP security and quality control to AI's impact and management.

See how modern models like Smartshoring® allow you to scale capacity without compromising quality or control.

Read the full breakdown and watch the video on the evolution of global talent!

Blog link: https://eu1.hubs.ly/H0q4RqD0

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