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We Are Amnet

We are the global leaders in creative production and pioneers in Smartshoring®. Smartshoring is the most effective use of the best talent wherever they may be.

We blend our studios in Chennai and Mumbai with in-country client services teams to support brands and agencies as they reshape their marketing models to keep up with demand. In today's global economy Smartshoring has become essential for brands and agencies alike to stay competitive, increase sales, uplift profits and accelerate growth

08/12/2025

Offshoring delivers cost, speed, and quality — the essentials.
Smartshoring® builds on that foundation, adding culture, communication, and technology to create a complete, connected production ecosystem.

That’s how global brands scale with confidence.

Learn more about how Smartshoring® transforms creative production: https://eu1.hubs.ly/H0qf8sx0

02/12/2025

Stop letting old myths hold your creative team back!

We tackle the 10 biggest misconceptions about offshoring creative production - from IP security and quality control to AI's impact and management.

See how modern models like Smartshoring® allow you to scale capacity without compromising quality or control.

Read the full breakdown and watch the video on the evolution of global talent!

Blog link: https://eu1.hubs.ly/H0q4RqD0

26/11/2025

The number one challenge identified in the "2025 Global Benchmark Report for Content Production" was 'access to lower-cost skills and resources.' In-house teams are under pressure to be both efficient and highly skilled. This is a common pain point for many organizations, especially with talent being a major investment.

Stop the struggle and start strategising. Download the report for a roadmap on overcoming the top challenges of 2025.

Click the link to download the report: https://eu1.hubs.ly/H0p-7X10

20/11/2025

Is your creative team built for the speed of modern retail?

Onshore, offshore, or hybrid, the right model can unlock efficiency and scale. Our latest article breaks down the pros and cons of each, with real-world examples and a look at the innovative "Smartshoring" model.

Find out which option is best for your brand's growth and bottom line.

Click the link to read the full blog: https://eu1.hubs.ly/H0pR8vM0

17/11/2025

Is your in-house creative team built to withstand rapid change?
Discover proven strategies to boost resilience, adaptability, and innovation. Empower your team structure, culture, and skills to thrive in uncertainty.

Read our comprehensive guide now!
Click the link: https://eu1.hubs.ly/H0pF4tV0

14/11/2025

80% of creative careers will stagnate. Will yours be one of them?

Two and a half decades in the creative business taught our CCO & President (Operations), Pravin Amudan, that talent isn't enough. He witnessed a "Nostradamus-type prophecy" unfold: Only 20% thrive long-term.

What separates the 20% from the rest? It's not AI or technical skills. Pravin breaks down the Top 3 essential, yet overlooked, soft skills you need to ensure your career keeps accelerating.

Read the eye-opening story and find out the 3 skills here: https://eu1.hubs.ly/H0pFm2T0

12/11/2025

Offshoring delivers cost, speed, and quality.
Smartshoring® takes it further.

By combining cost efficiency, speed, and quality with culture, communication, and technology, Smartshoring® gives brands everything they need to scale creative production without compromise.

That is the power of Smartshoring®.
Contact us to know more: https://eu1.hubs.ly/H0py4510

05/11/2025

When peak season hits, creative teams face tight deadlines, heavy workloads, and zero room for error.
The solution? Offshore creative teams that deliver scalability, cost savings, and 24/7 productivity without compromising quality.

Discover how leading brands handle seasonal surges and how you can too.

Read the full article: https://eu1.hubs.ly/H0pgbnQ0

03/11/2025

The "2025 Global Benchmark Report" reveals a clear evolution in the role of in-house teams, repositioning themselves as full-service agencies. While approximately 60% of production spend is now typically allocated in-house, this statistic is part of a larger trend.

The report highlights that in-house teams are increasingly focused on keeping creative strategy and thinking in-house. They are becoming a dominant force in areas such as "strategy and creative ideation" and "content production", a significant shift from their original function as purely production-focused studios. This evolution means they are now handling high-level strategic and creative responsibilities to help raise the creative bar.

Download the full report for a deep dive into the data, expert interviews, and strategies for success.

Click the link: https://eu1.hubs.ly/H0pgbmQ0

31/10/2025

Wishing you a creatively spooky Halloween! 🎃

At We Are Amnet, we believe great ideas deserve no tricks, only treats.
Here’s to a day filled with creativity, collaboration, and a little Halloween magic. 👻✨

31/10/2025

The In-House vs. Outsource Debate: The 2025 Report Has the Answers

The 2025 Global Benchmark Report for Content Production provides a clear look at the evolving dynamic between in-house teams and external partners. The report confirms the rapid rise of the in-house agency, with many teams strengthening their skills and extending their reach across the creative and production ecosystem.

The report's findings reveal that in-house teams are now a dominant force, handling a wide range of disciplines from strategy and ideation to content production and post-production. In fact, approximately 60% of production spend is now attributed to in-house teams.

However, the report also emphasizes that offshore teams continue to play a crucial role. They often serve as an extension of the in-house team or an external agency, handling tier 2 and tier 3 production tasks like repurposing, versioning, and editing. This allows in-house teams to focus on creative strategy, ideation, and planning. This balanced approach, combining in-house strategy with outsourced production, is becoming a strategic imperative for businesses looking to maximize value.

Download the full report for a deep dive into the data, expert interviews, and strategies for success.

Here is the link: https://eu1.hubs.ly/H0pcZMq0

30/10/2025

AI investment is exploding, but is it paying off?

At Cannes Lions, the consensus was clear: CMOs are ready to go big on AI, with most planning to invest over $10 million a year. But the real challenge is turning that investment into a scalable return.

The conversation has moved beyond "if" to "how." The magic happens when you strike a perfect balance between creative ideas and analytical insights. For many creative teams, this is a major transition.

We think AI holds incredible promise for creative production, but a high-ROI content engine still requires a solid foundation. Before you can scale with new technology, you need to optimize your core processes. That's where we come in. Our Smartshoring® model helps brands get their house in order by streamlining high-volume production, ensuring you're ready to strategically leverage new innovations as they mature.

How do you see AI impacting creative teams in the next year? What's the biggest challenge you anticipate? Share your thoughts below!

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