17/01/2026
These soft pillows and cushions are often marketed for baby sleep or as somewhere for a baby to be left unsupervised. But this can cause suffocation or overheating, and the baby might even die.
Suffocation – the soft, squishy material can cover a baby’s nose or mouth if they are pressed up against it, causing the baby to suffocate. There would be no sound or warning that the baby is in trouble.
Overheating – the baby’s head can sink into the soft material, stopping heat from escaping. Overheating increases the risk of SIDS (Sudden Infant Death Syndrome).
That’s why the Office for Product Safety and Standards has issued a Safety Alert warning parents and carers to stop using these products for babies under one.
If you have bought a baby sleep pillow, stop using it straight away.
Don’t put a baby sleep pillow in a cot or crib.
Put your baby to sleep on a clear, firm, flat surface.
If the product you bought was marketed for baby sleep, or to be used without an adult present, you should contact the business you bought the pillow from. You may be due compensation under the Digital Markets Competition and Consumers Act 2024.