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Jools Newsome Performance

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Jools Newsome Performance

I Enable busy men to transform their physique, mindset, and reach their highest potential. With only 168 hours a week, making the most of your time is crucial.

“Welcome to Jools Newsome performance, where results are our priority. We specialise in tailored methods that overcome self-imposed barriers and help you become a healthier, leaner, more energetic, and more productive version of yourself. As a busy professional, I understand your challenges with long days and limited time. Many people set unrealistic expectations and feel confused, lost, and overwhelmed. I focus on simplicity, designing a program and routine that suits your lifestyle. In just 12 weeks, you can achieve a fitter, stronger, leaner, and more confident you. At Jools Newsome Performance, we empower busy professionals like you to reach their full potential. We create the time and discipline needed to transform not only your physique but also your mindset. We ensure you transform and perform at your highest level by cultivating positive habits and behaviours I hold myself to the highest standard through continuous learning and education, providing world-class unrivalled service. When you choose to work with us, you're guaranteed to achieve your goals faster while enjoying the journey. Together, we're a team. I’m with you every step of the way, guiding you towards your health, fitness, and Mind/body transformation. We’ll navigate the highs and lows through accountability and support, ensuring your self-discipline remains strong.

05/03/2026

👉🏼 That afternoon crash isn’t about workload. 
It’s about blood sugar

Most founders blame the calendar.

Too many calls. Too many decisions. Too much responsibility.

But look at your morning…

Coffee on an empty stomach. 
Slice of toast
Pastry. Granola. “Healthy” cereal.

You spike insulin before you’ve even opened your inbox.

Blood sugar shoots up, then drops like a lead balloon

By mid-afternoon, your brain is narrower.
Patience drops.
 Willpower drains and Impulse control weakens.
 You reach for more caffeine or sugar.

And you tell yourself:

“I just need more discipline.”

❌ The discipline belief is the biggest misconception

You need metabolic stability.

Your prefrontal cortex, the part of your brain that makes high-quality decisions, goes offline when blood sugar drops and stress hormones spike.

You can’t lead well from a glucose crash; your brain is in low-level threat

Here’s one lever to implement:

Build your first meal around protein and fat.
40–60g protein. Eggs. Meat. Greek yoghurt. High-quality healthy fats 
Minimise fast carbs.
Stabilise blood sugar. Stabilise thinking. Stabilise energy.

This isn’t about dieting.

It’s about protecting cognitive output and capacity.
Energy equals credibility.

Most men are unknowingly burning through this before lunch, then hanging on all day, running at 50%

If you’re navigating this, reach out.

10/02/2026

💀 How much is that 2 pm crash COSTING you?

Critical decisions made from your lizard brain - When blood sugar drops and cortisol spikes

Being physically there but mentally gone - You drag yourself through the door at 7 pm, and your kids get the shell version of you.

The deals you don’t close because you’re half-switched on. That investor call at 4 pm? You’re running on fumes while they assess whether you have the stamina to scale. Energy = credibility.

The body you don’t recognise in the mirror - Every afternoon you crash, reach for sugar, and skip the gym because you’re “too tired.” Six months later, you’ll pick up the cost in extra weight

The afternoon slump isn’t a willpower problem. It’s a biology problem.

The real culprits:

→ Blood sugar rollercoaster (insulin spike, then crash)
→ Cortisol dysregulation (burning stress hormones all day)
→ Zero recovery signals (so your brain stays in threat mode)

Your prefrontal cortex—the brain region that makes GOOD decisions goes offline when blood sugar drops and stress hormones spike.

That’s why you keep choosing the processed snacks, even when you “know better.”

It’s not you. It’s BIOLOGY

Integration and ALIGNMENT fixes this

A recent client, James, lost 7kg in 12 weeks after we optimised his morning routine.

Protein and fat-based breakfast within 3 hours of waking, sunlight exposure, movment and 3-5-minute breathwork tools.

His brain stopped screaming “threat” all day.

And we stabilised his blood sugar with SIMPLE integration habits that create more time, energy and capacity

What if the energy you’re chasing isn’t in another productivity hack? What if it’s just buried under years of survival mode and blood sugar chaos?

Two coaching spots open this month for founders ready to build chaos-proof systems.

30-minute call. No pitch, just clarity.

DM for more details

🔋 SWITCH ON – WAKE UP

UKEntrepreneurs

08/02/2026

❓Whom do I help?

I partner up with founders, business owners and entrepreneurs.

Ambitious men who are building and creating something meaningful, but along the way have taken their eye off the ball when it comes to their health, fitness, and energy.

My system and process…
 This is built on years spent in the lives of high-performing men who looked successful on paper but privately knew their energy, health, and presence were slipping.

I help you build a chaos-proof personal operating system that survives travel, pressure, and unpredictability, so you can reclaim vitality, operate at 100% capacity, and be fully present with your family without sacrificing business success.

You may have tried 3–5 approaches, but all collapse when pressure spikes, travel picks up and chaos strikes.

At some level, you already know something has to change. 
👉🏼 Your family feels it
 👉🏼 Your business feels it
 👉🏼 And if you’re honest, you feel it

Your FUTURE SELF needs you at your BEST

And the version of you right now needs to TRUST YOURSELF again.
 He needs to know you can SHOW UP for yourself and follow through.

Because this isn’t JUST about getting fitter, or getting abs…
 It’s about becoming the man your success actually requires you to be, it’s having a body of work to match, having capacity for decades to come!!

The best time to plant a tree was 100 years ago.
 The second-best time is TODAY.

My mission is to redefine the model of success in which wealth AND health, business AND vitality, productivity AND presence coexist.

My vision is crystal CLEAR, the mission is locked, and my focus and attention are LOCKED

NOT someday
 NOT when business slows down.
 NOT when life gets easier.

NOW, while it matters most.

This is my path, my purpose and what I pour all my energy into.

This is Switch-ON.

If this lands, message me “SWITCH ON” and let’s see what your next level actually looks like.

🔋SWITCH ON. WAKE UP.

05/02/2026

❓Have you heard the story of the golden Buddha?

There’s a metorohic connection with mans energy and this story I feel chimes in the modern world we live in

ENERGY is your birthright.

Most men think it’s normal to be crashing mid-afternoon, using multiple coffees to push through

Wake up exhausted, collapse by 7-8 pm with nothing left for their kids

Let me tell you it’s NOT.

🗿For hundreds of years, a Buddha statue sat under a simple tin roof in Thailand. 
Covered in clay 
Unimpressive 
Ordinary 
Ignored

Then one day, during transport, it cracked.

Inside… was solid gold.

200 years prior during an invasion, monks covered it with layers of mud and clay to protect it from theft or destruction

Over time, the truth was forgotten, and the local people had no idea until the outer shell broke and the gold underneath was revealed. 
It was ALWAYS gold

Just covered

This is how I see ENERGY, it’s ALWAYS there
 The life force is THERE
 The capacity for focus, drive, resilience, presence, it’s all THERE

Your job isn’t to “get” energy.

Your job is to REMOVE what’s suppressing it.

Like the Golden Buddha, covered for protection, your true energy wants to express itself.

But we have to do the work to uncover it.

It’s NOT about doing more, it’s NOT about sacrifice and pushing through.

It’s about INTERGRATION — SYSTEMS — STRUCTURE

But modern living? That’s the villain!

The kryptonite quietly robbing YOU of your birthright

Because modern systems dismantle what nature built you for.

👉🏼Inflammatory, processed foods 👉🏼Chronic psychological stress 👉🏼Poor sleep
👉🏼 Sedentary living
👉🏼Disconnection from nature  👉🏼Information overload 
If you’re honest…

You’re not tired because you’re doing too much.

You’re tired because you’re doing too much WITHOUT protecting your energy infrastructure.

Without a system and structure to lead yourself FIRST

Becuase when you lead yourself FIRST you show up as ALL that you are

everybody gets the A-grade version of you

Not the C / D grade you’ve normailised

And deep down, you already know this.

🔋 SWITCH ON – WAKE UP

03/02/2026

❌ EXPOSED 99% of Omega-3 supplements DON’T absorb!!

You’re wasting your money on expensive oil that does almost nothing.

On the contrary, the diet massively influences the absorption of omega-3 supplements, but ill leave this for another post

I’ve been advocating Omega-3 supplementation for 15 years. At the cellular level, it controls everything: energy, recovery, inflammation, cognitive performance, fat loss, and stress resilience.

Your 40-70 trillion cell membranes are made of fats.

The omega-3-to-omega-6 balance determines how well they function.

So I used a “Gold standard” premium brand

It turns out it WASN’T doing what they marketed!

Wasn’t

How did I find out?

I ran my own experiment.

I ran a blood test for balance through Vitas Labs in Norway, measuring 11 fatty acids and cellular markers.

Then switched to a Scandinavian polyphenol-based Omega-3 oil, highly recommended by a friend on top of his game in functional health

Ran it for 16 weeks (one full red blood cell lifecycle).

👉🏼 RETESTED

The results:

→ Omega-6:3 Balance: 39% improvement (7.7:1 → 4.7:1)
→ Protection Value: 114% improvement (28% → 60%)
→ Omega-3 Index: 28% improvement (4.9% → 6.3%)
→ Mental Strength Ratio: 21% improvement (1.9:1 → 1.5:1)
→ Cell Membrane Fluidity: 22% improvement (8.5:1 → 6.6:1)

Lower inflammation. Sharper recovery. Better energy. Better focus. Visible results.

This changes EVERYTHING

Now, every new client I onboard gets two tests immediately:

1. BalanceTest (11 fatty acids — Vista Labs, Norway)
2. Ultimate Performance Blood Test (56 biomarkers)

We don’t guess. We measure.

High-performers don’t have time to waste on protocols that “might work.”

They need systems built on real data that produce results

The lesson?

You can’t optimise what you don’t measure.

And you can’t trust marketing claims without testing the biology.

Reach out if you want info on this testing

🔋SWITCH ON. WAKE UP.

30/01/2026

👀 Question…

Today is January 30th. How’s that Q1 vision looking as we close up this month?

Here’s what most founders don’t know about why this month feels harder than it should:

Your brain burns 20-25% of your body’s oxygen and glucose.

When you’re running on 6 hours of sleep, 3 coffees, and no recovery protocol…

👉🏼 Your prefrontal cortex, the CEO of your brain, goes OFFLINE.

That’s the part that does:

→ Strategic thinking
→ Decision quality
→ Impulse control
→ Future planning

In other words?

The exact functions you’re paid to execute.

❌ This isn’t about “low energy” anymore

It’s about operating at 60-70% capacity while your competitors are at 90-100%.

The REAL cost?

❌ £50K-£200K/year in lost productivity (8-12 hours/week to brain fog)
❌ Poor decisions, you don’t even know you’re making
❌ Short fuse at home because your nervous system is stuck in threat mode
❌ That 2-3 pm crash that wipes out your afternoon

You’ve MASTERED:

✅ Scaling revenue
✅ Building teams
✅ Solving complex problems

But nobody taught you to scale YOURSELF.

NOT time management.

Energy management. Capacity management. Recovery management.

The guys I work with don’t want fluff or motivational noise.

They want SYSTEMS that fit their actual chaos:

👉🏼Travel protocols that work
👉🏼Fallback plans when life implodes
👉🏼Infrastructure, not willpower

End of January reality check:

You can keep pushing through OR you can build the operating system that makes Q2-Q4 sustainable.

The game changes when you STOP reacting to your body…

And start LEADING it like you lead everything else.

🔋SWITCH ON. WAKE UP.

29/01/2026

A little bit about me…

🧠 I’ve been coaching for just over 15 years. I launched my first brand, Extreme Fit Personal Training 13 years ago.

🫡 I’ve been “unemployable” for over 20 years, and I wouldn’t have it any other way. I steer my own ship. I build my own path. Before health and fitness, I was a bricky 🧱

🌪️ I’ve had a relentless work ethic for as long as I can remember. Two paper rounds at 10. Milk round at 13, working on the farm at 15. I learned early: if you want something, you go get it.

🌎 In 2014, my partner Cesca and I moved to Australia for a year. We travelled, met lifelong friends, had incredible experiences.

🇬🇧 We moved back to the UK in 2015, and I’ve been in London for over 10 years now. Being here has allowed me to meet incredible people and coach high-performing professionals, which has brought me a ton of invaluable experience.

🤓 I’m a lifelong student of my craft, always learning, upskilling, and working on myself to get better every day, whether that’s physically, mentally, or spiritually. I’m always stepping forward and pushing the envelope.

🎯 Last year, I became a mental performance coach with Brian Cain, and I’m currently studying for a diploma in the neuroscience of transformation.

☀️ My driving force in life is my son, Luka, what a gift and blessing. If you’re a parent, you know! He checks me daily and holds me to the highest standard. I can’t coach men to show up fully if I’m not doing it myself. He’s why I live with integrity.

🗻 For my 40th, I ticked off scaling Mount Kilimanjaro, Africa’s highest peak and spending a week on the Serengeti safari. Life-changing experience!

🔋⚡I’m an ADRENALINE ju**ie. I LOVE fast cars and superbikes. I’ve been riding since I was young, first motocross, then sports bikes, for the last 14 years.

🌴Apart from that, I LOVE travelling, architecture, music, and FOOD, boxing, watches and a round of golf, all in all having a blast, meeting new people and Living

🧪🧫 🔋 Right now, The work is evolving, precision blood testing, live 24-hour biological feedback, and neuroscience-backed protocols. We’re engineering elite performance at the cellular level.

26/01/2026

Well well 🫣

Here we are, the final week of January…

90% of New Year’s resolutions are already dead, new gym routines abandoned. Meal prep lasts 2 weeks

And it’s back to the FAMILIER old patterns.

Here’s why, and it’s NOT about discipline.

Your brain killed your goals.

DELIBERATELY

You declared war in January.

Train 6 days a week, drop carbs, booze, friends, joy and lean into an identity transplant.

Your prefrontal cortex got excited, Dopamine peaked, and you felt unstoppable.

But your amygdala, your brain’s threat detector, was watching.

The moment your routine disrupted predictable patterns:

⚠️ “THREAT. Unsafe. Abort.”

Training became punishment. Willpower evaporated. “Monday restart” became your loop.

This isn’t weakness, it’s the brain digging its heels in

Why willpower always loses:

Dopamine is designed for the chase, not the catch. After 2-3 weeks, it drops.

You’re in survival mode, and survival mode always defaults to familiar; your brain prioritised safety over your goal.

How the 10% win:

They work with their brain, not against it.

→ Predictability over perfection
Flexible systems, not rigid plans.

“Train Mon/Wed/Fri or minimum standard workout when travelling.”

→ Mastery over goals

“Learn to eat within a simple framework
And rules” Weight loss becomes a byproduct.

→ Chaos-proof design

Build fallback protocols for pressure weeks, travel, and sick kids.

→ Regulate daily

10-minute anchors keep your PFC (brain’s CEO) online, so willpower isn’t needed.

You DON’T need more motivation.

You need an operating system your brain TRUSTS

Late January is when most discover they were running on fumes and borrowed time, not systems.

And unfortunately, there was a “COST” and “BILL” to be paid down.

Be different.

DM “SYSTEM” if you’re done with the all-or-nothing cycle.

The 10% aren’t superhuman; they just learnt to create biological alignment.

🔋SWITCH ON. WAKE UP.

Address

280 Bishops Square
London
EC2M4RB

Opening Hours

Monday	7am - 8pm
Tuesday	7am - 8pm
Wednesday	7am - 8pm
Thursday	7am - 8pm
Friday	7am - 8pm

Website

http://www.jn1performance.com/

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