Deborah Mendes PR

I also offer a service which re-purposes podcast episodes and creates a system that builds an engaged audience post interview and leads. Since 2005 I have built my life around a lifestyle. I changed my career to allow a work life balance in order that I could enjoy my hobbies on the water and my regular yoga practice and enjoy life to the full. However, this still meant the majority of my week was spent in an environment that was limiting my full potential, so feeling frustrated and unfulfilled I took the next step towards feeling fully alive! June 2017, I started my podcast marketing business which I am building around the lifestyle I desire. First step is branding and positioning. I want to network like crazy to find my best business friends and associates but not spend a tonne of energy going to live networking events which take a lot of energy with limited, untargeted and sometimes superficial connections made. So the idea is I use podcasting as a platform to position myself, get an engaged following and broaden my world by meeting awesome hosts (and guests when I have my own podcast!). I am helping my clients do the same. We all have a common drive to transition from employment to self employment. We enjoy having real conversations that help us understand ourselves, our business and our market. In doing this we create the foundations of a viable, authentic business. We do not have a lot of time to spend on social media as well as know how. We therefore aim to use our podcast episodes as evergreen marketing content, which has been re-purposed across many platforms and build a system that drives engagement and captures leads. My aim is to have one recorded conversation a day either with a new supplier, client, prospect, host or guest. Have the lifestyle I desire whilst helping others in the best way I know how.