Million Dollar Fitness

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Million Dollar Fitness

The Executive Solution | Proven weight loss + lifestyle transformation protocol for 40+ execs Coaching is more than distributing workouts or nutrition plans.
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Holistic Transformation Centre

As a Straight Talking Fat Loss & Mindset Coach

I help overweight people who are willing to make their needs a priority so that they can wear smaller clothes & feel more confident

Where my programmes differ from others is that it really is all about creating a lifestyle that you can stick to for the rest of your life. It's certainly more than counting Reps. In fact, that's a fraction of it at most. Coaching is about helping someone go from where they are to where they want to be. It's helping someone ascend to heights they wouldn't consider pursuing on their own. It's providing motivation, inspiration, accountability and much more. Coaching is sometimes just letting someone know that you're on their side. And really, isn't that exactly what you need? Book a Virtual Chat with me:
https://changeyourlifewithdee.as.me/virtualcoffee

In Possibility,
Dee

11/11/2025

You were looking at photos from 5 years ago at the weekend

You looked… good.
Normal.
You didn’t even think you looked good at the TIME, but looking at them now, you’d give anything to look like that again.

And then you felt really angry at yourself. Because you remember feeling fat THEN too. You remember not wanting to be in photos THEN.

You remember thinking you needed to lose weight THEN.
If only you’d known that was as good as it was going to get.

Now you’re another stone and a half heavier and you think: “F***! If I could just get back to THAT weight, I’d be happy.”
But will you?
Or will you get there and still feel the same way you felt then?

Here’s what I want you to understand: The weight is not the only problem. The RELATIONSHIP with your body is the problem.
My 28D Reset doesn’t just help you lose weight.
It helps you understand WHY your body changed, WHAT it actually needs, and HOW to maintain results without obsessing.
So you can actually ENJOY your body instead of spending another 5 years at war with it.
Starting 17th November. £100.
Tired of the time machine thinking?

Drop me a message
Dee 🤘
Gen-X Women’s Coach

09/11/2025

It’s Sunday night and you’re doing it again…
Making the plan.
The fresh start.
THIS is the week.
You’ve cleared out the biscuits.
You’ve meal prepped.
You’ve set your alarm for the gym. You’ve written down your goals.
You’ve told yourself THIS TIME will be different.
Monday: Perfect.
Tuesday: Pretty good.
Wednesday: Had a stressful meeting, ate the biscuits someone brought in.
Thursday: Thought “F*** It, I’ve already blown it this week.”
Friday: Wine.
Saturday: Gave up completely.
Sunday night: Here we are again.

I know you think the problem is willpower. Or discipline. Or motivation.

But it’s not.
The problem is you’re trying to follow a plan that doesn’t work for your body.

You’re white-knuckling EVERY day until eventually, you crack…
💡Your BODY cracks, not your mind.

What I mean is when you’re properly fueled, when you’re eating the right things at the right times, when you’re moving in a way that supports your hormones instead of destroying them… you don’t need willpower.

You just do it.
Because your body feels GOOD doing it.
That’s what my 28D Midlife Reset teaches you.
Starting 17th November. £100.

Ready to break the Sunday night cycle?

Send me a message
Dee 🤘

07/11/2025

If you're waiting until January to get a handle on your weight and energy, you'll be starting from further back than you are right now.

December happens. Life speeds up.
Your diary fills with things you can't control.
You make it through on willpower and resentment, telling yourself "just get through Christmas."
Then January comes and you're exhausted, heavier, and starting from scratch.
Again.

November is your advantage time
Not because you're going to lose a stone before Christmas (that's balls and you know it).
But because when you get structure in place now - before the full madness hits - you actually enjoy December instead of just surviving it.

The women who come to me in November?
They're not trying to be perfect through the holidays.

They're building a rhythm that flexes.
So when life throws them the curveballs and chaos, they don't spiral.
They just adjust and keep moving forward.

That's the difference between feeling strong and clear-headed versus f***** off and defeated on New Year's Day.

Your body responds to consistency, not perfection.
And right now?
You've got time to build that.

Or you can wait.
But waiting has a cost, and you'll pay it in January.

Dee
P.S. I've got 5 spots in my 28D Midlife Reset starting 17th November
£100 and specifically designed for 40+ women who want to use November as their advantage instead of their excuse.

I'll have you feeling stronger, lighter, and confident before December even arrives.

Message me "READY" if you want the details before these spots are gone.

Dee ✌

06/11/2025

You’ve been putting off booking that doctors appointment.
Not because you’re scared of what they’ll find …. But because you’re scared of getting weighed.
Of the nurse saying “let’s just pop you on the scales” like it’s nothing.

Of seeing that number.
Of her writing it down.
Of the doctor saying “have you thought about losing some weight?” as if that’s never occurred to you.

You’ve thought about NOTHING ELSE for 3 years.

So you cancel.
Or you don’t book in the first place.
Or you wear your lightest clothes and take off your shoes and hold your breath like that’s going to make a difference.
This is what carrying extra weight after 40 does - it stops you looking after your actual HEALTH because you’re so mortified about your body.

And the worst part?
You KNOW you need to sort this.
You just don’t know HOW because everything you’ve tried hasn’t worked.

My 28D Reset is how.
Not through restriction or shame or trying harder.
Through actually understanding what your body needs now.

Starting 17th November. £100.
4 spots
Been avoiding the scales?
Drop me a message

Dee

04/11/2025

Can I tell you the thing most women won't say out loud?
"I don't want my husband to see me naked anymore."
Or: "I avoid s*x because I'm thinking about my stomach the whole time."
Or: "I wore a cardigan to the beach in the summer"
Or: "I cancelled lunch with friends because I couldn't face trying on clothes."

The weight is one thing.
But what it's DOING to your life is the real problem.
The opportunities you're avoiding.
The experiences you're missing.
The version of yourself you're not being because you're so busy being self-conscious about your body.

I'm not being dramatic.
This is what women tell me in chats every single day.

PLEASE KNOW: You don't need to lose 3 stone to fix this. You need to lose enough to feel like YOURSELF again. To stop thinking about your body constantly. To be present in your actual life.

That's what my 28D Midlife Reset does.
Yes, you'll lose 5-10 pounds. But more importantly, you'll feel like you're back in control of your body instead of at war with it.

4 weeks. £100.

Starting 10th or 17th November.
If this resonated, you know what to do.
Send me a message "READY"

Dee
Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

02/11/2025

I bet you’ve got three wardrobes, haven’t you?
The clothes that fit NOW (the stretchy ones you hate).
The clothes that fitted 6 months ago (the “I’ll get back into these soon” pile).
And the clothes from 3 years ago that you can’t bring yourself to donate because “what if.”

Every morning is the same s**t.
Try on the thing you wanted to wear. It doesn’t fit right. Try something else. Still not right.
End up in the black stretchy thing AGAIN even though you’re sick of looking at it.

And then you’re late for work and pi**ed off before you’ve even left the house.

I had a client tell me last week: “I got dressed in 5 minutes this morning and I didn’t want to cry. That’s worth more than the 9 pounds I’ve lost.”
Because when your clothes fit again, everything feels different.

That’s what the 28D Reset does.
Not through restriction or punishment. Through actually understanding what your 40+ body needs.

Starting 10th or 17th November. £100. 5 spots per cohort.
Know this feeling?
Drop a 👗 below or message “WARDROBE”. ⬇️

The testimonial below is proof that this journey is about so much more than a number on the scale ⬇️

Dee

01/11/2025

“I used to be able to…”
Skip breakfast and be fine.
Eat whatever I wanted.
Lose 5 pounds in a week if I tried.
Fit into those jeans.
Feel confident in a dress.
Not think about my body constantly.

I hear this constantly. The “I used to” story.
And I understand why you tell it - because it feels like something’s been TAKEN from you.
Like as soon as you hit your 40s or 50s your body has started betraying you somehow.

Your body has changed for sure

But no one gave you the new instruction manual.
You’re still following the rules from your 30s.
Those rules don’t work anymore because you’re playing a different game now.

The 28D Reset gives you the NEW rules.
The ones that work for the body you have TODAY.
Not the one you used to have.
The one you’re living in right now.

4 weeks to figure out what actually works for you NOW.

Starting 10th or 17th November. £100.
Tired of the “I used to” story?

Drop me a message

Dee ✌️

30/10/2025

Stop trying to fix your metabolism with a calorie deficit.

I know that sounds mental, but hear me out.
When you're over 40 and you cut calories, three things happen that nobody tells you about:
Your body downregulates thyroid hormones (T3 specifically) to conserve energy
You lose muscle tissue faster than fat because elevated cortisol is catabolic
Your leptin levels crash, which increases ghrelin (your hunger hormone)

Translation: You slow your metabolism, lose the muscle that burns calories at rest, and end up HANGRY

This is why you can white-knuckle your way through 1,200 calories for three weeks, lose 4 pounds, then gain back 7 when you finally crack and eat normally again.

And if you're on Ozempic or Mounjaro?
Same problem, different mechanism.
The medication kills your appetite so you're under-eating WITHOUT the hunger signals - but you're still losing dangerous amounts of muscle along with the fat.

Your metabolism isn't f***** up....
You're just using the wrong tool for the job.

My 28D MIDLIFE Reset teaches you how to RESTORE metabolic flexibility first - whether you're navigating this naturally or with medication support - then the fat loss happens almost as a side effect.

That's why my clients lose up to 10lb without tracking a single calorie.

Starting 10th or 17th November. £100.
5 spots per cohort.

Who do you know who needs to read this?
Tag them below. ⬇️
TAP HERE FOR FULL DETAILS:http://bit.ly/3Jn8tgy

28/10/2025

Still trying to tough it out through sheer determination?

Let me save you about a decade of frustration.
Willpower is the most overrated tool in the weightloss toolbox.

After 30 years of doing this work, I can tell you what actually works: Making it ridiculously easy to do the right thing.

Your surroundings shape you more than your resolve ever will.
Trainers by the bed.
Breakfast prepped the night before.
Water bottle filled and visible where you'll see it.

Attach new habits to things you already do—protein shake after you brush your teeth, that sort of thing.
The midlifers who succeed?
They're not more disciplined than you.
They just stopped leaving it up to chance.
They design their environment so the default choice is the helpful one.

Because at 6am when your alarm goes off, you won't think your way into a workout.
But if your kit's already there and you've removed the friction?
You just... do it.
Tiny tweaks to your environment create massive changes.
Stop relying on willpower.

Start removing obstacles instead.

If you're ready for a system that doesn't rely on willpower.
DM START.
When You Start Now
You could 10 - 15lbs lighter before the New Year ...
Dee ✌
ONLINE Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

24/10/2025

"I'll start when I feel more motivated."
Right.
So... never then?
Because motivation doesn't show up first.
You do.
Then it follows.
Every single person I've worked with over three decades who actually gets results? They're not more motivated than you.
They just stopped waiting for their feelings to give them permission.
Five seconds.
That's all you need.
Five seconds of "right, let's do it" before your brain catches up with a million reasons why tomorrow would be better.

Your body doesn't care about your feelings.
It responds to what you actually do.

Stop waiting to feel ready.

If you're ready for a system that doesn't rely on motivation..
DM START.

When You Start Now
You could 10 - 15lbs lighter before the New Year ...

Dee ✌
ONLINE Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

23/10/2025

The THURSDAY Test

Forget Monday.
Everyone's motivated on Monday.

The real test? Thursday at 4 in the afternoon
You've had three tough meetings.
Your boss is demanding.
You're exhausted.
You've got to figure out what's for dinner.
The dog needs walking.
And you've got NOTHING left.

This is where every diet, programme, and good intention dies.

Not on Monday morning when you're fresh and motivated.
On Thursday at 4pm when you're running on fumes.
Even the GLP-1 's can't help you in this moment.
Because this isn't about appetite. This is about survival mode.

The women who succeed don't have more willpower on Thusrdays ..
They have a SYSTEM that works when they're running on empty.

Structure that doesn't require motivation.
Preparation that removes decisions.
Support that catches them before they spiral.

That's what my Thrive Beyond 40 program is built for.
Not perfect conditions.
Real life.
Thurs at 4pm life.

If you're ready for a system that works when life gets messy..
DM START.

When You Start Now
You could 10 - 15lbs lighter before the New Year ...
Dee ✌
ONLINE Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

22/10/2025

I'm about to tell you something that might make you not want to work with me.
But I'd rather be honest:

If you're not ready to commit for at least 90 days, don't DM me.
Because real transformation—the kind where you lose stubborn weight, eliminate menopausal symptoms, stop relying on wine and chocolate, wake up with energy, and actually keep results—doesn't happen in 30 days.

Your brain has been running the same patterns for 40 odd years.
You can't rewire that in a month.

Not with willpower.
Not with medication alone.
Not with another quick fix.

I've spent decades perfecting a system that works.
But it requires:
✓ Showing up consistently
✓ Following structure (even when you don't feel like it)
✓ Being honest about what's really happening
✓ Staying longer than feels comfortable

Most women quit right before the breakthrough happens.
Usually around week 6.
Right when those old out of date habits are starting to shift.

I only work with professional midlifers who are ready to stick with the process long enough to see real change.

If that's you—if you're genuinely ready to commit to yourself for 90 days minimum—then DM me START.

When You Start Now.
You could 10 - 15lbs lighter before the New Year ...

Dee ✌
ONLINE Gen X women's coach | Break free from wine & chocolate coping | Lose 20lbs | Fix sleep, stress & cravings | For women ready to invest.

Address

Tower Hall, 8 Bonds Hill, Waterside
Londonderry
BT476DW

Website

http://www.milliondollartrainer.com/

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My Story

As A Straight Talking Fat Loss Expert - Result Producer - I provide a Mind-Body Approach to Permanent Sustainable Weight Loss for professional 40+ Men and Women. 90 days to a Lighter, Leaner more Confident YOU 💕🌈

I’m committed to changing lives - I’ve transformed more than 7000 lives over the last decade.

As the “Million Dollar Trainer”, creator of Million Dollar Fitness ... a certified Fitness Professional, Clinical Hypnotherapist, NLP & EFT Master Practitioner, I empower those who work with me to gain massive amounts of confidence and feel good in their own skin.

My goal is to make an Impact but my PASSION is to change Lives - I do this because I want to Create a Positive, Lasting Impact, Contribute and Give Back.