25/03/2026
Some good news π
The Integrated Medicine Alliance (IMA) which operates under the wing of College of Medicine recently commissioned a new survey to assess how sentiment and the use of Complementary and Alternative Medicines (CAMs) amongst UK adults is changing. The IMA findings reflect a clear and encouraging shift - CAMs are now mainstream, with 43% of adults using them. π
The survey shows that millennials (currently between 30 and 45 years old) are the most interested in alternative treatments, with 83% saying that CAMs have helped them. Massage is the most popular treatment, with more than a quarter of people having tried it (27%), followed by herbal medicine (19%), aromatherapy (14%), and acupuncture (13%).
Dr Naveed Akhtar, chairman of the Integrated Medicine Alliance says, βComplementary therapies are already helping large numbers of people and easing pressure on the NHS. When an approach delivers genuine benefit, meets patient needs and conserves public resources, the question is no longer whether it belongs, but how we organise healthcare around what genuinely helps patients.β
College of Medicine
The FHT is a supporting organisation of the IMA.