Stay Strong With Will Foden

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The Stay Strong Collective is a community of go-getter, legacy builders and athletes who desire and believe that optimizing their health to perform at their best is of paramount importance.

27/03/2026

If you feel like you’re bottlenecked

Then the reality is you haven’t got one leave it to pull.

When it comes down to high-performance things don’t work on it singular level and the name of the game is done like which people to put at the right time, it’s just some easy access information if you could take him still heading into Q2

Every business leader I work with comes to me looking for the same thing.Control.Control over their mind.Control over th...
26/03/2026

Every business leader I work with comes to me looking for the same thing.

Control.

Control over their mind.

Control over their body.

Control over how they respond when the pressure is on, when their energy drops, when their decisions start to cost them.

They come in thinking it is a mindset problem. A discipline problem. A focus problem.

It rarely is.

What is actually happening is that the physiological, biological, and neurological systems running underneath their performance are out of calibration. And no amount of mental toughness fixes a system that is structurally unstable.

I learned this the hard way.

When I was younger, all I wanted was to be good enough.

Good enough to play at the professional level. Good enough to compete. Good enough to belong in the room.

I kept chasing the outcome. Kept measuring myself against the result. And the harder I chased, the less control I felt.

The shift came when I stopped trying to control the outcome and began to understand the process beneath it.

The physiology. The recovery. The energy systems. The neurology of decision-making under stress. Once I understood those mechanisms, I stopped feeling out of control.

Not because things got easier. Because I understood exactly what I was working with.

That is what I do with the people I partner with.

We do not start by trying to fix thinking. We start by understanding what is driving the thinking. Sleep. Hormonal output. Stress load. Nervous system regulation. The biology of pressure and how your body is responding to it.

Most performance conversations sit entirely above the neck. Mine start below it.

Because the leaders who feel most out of control are almost never lacking willpower. They are running a system that has never been properly calibrated.

Recalibrate the system. The control follows.

If that resonates, tell me where you feel most out of control right now. I am curious to know and I can help I will.

23/03/2026

This is the Trojan horse to take your business to the next level.

As we head into Q2 I see so many business leaders scrambling trying to find their edge and try to be at the forefront of what our currently climate has to bring.

But the elite level skill that separates business leaders who seem to keep winning and those who’re always struggling are the ones who actually train with intent.

Something to consider when it comes to assessing your process:

Are you training with intent or are you just shying away from the work?

The most productive half hour I had this week started with doing nothing.I trained this morning. Took my boy out for a w...
21/03/2026

The most productive half hour I had this week started with doing nothing.

I trained this morning. Took my boy out for a walk. Had a coffee. Sat down and ran my After Action Review.

No meetings. No phone calls. No inbox. Just space.

And in that thirty minutes, I got more clarity than I had managed in the two days before it.

For years, the only gear I knew was attack. In professional rugby, that worked. You train, you compete, you push, you repeat. The idea of stepping back felt weak. It felt like you were losing ground.

I carried that same mentality into my career. And for a long time it cost me. Not because I was not working hard enough, but because I never gave myself the room to actually think.

Here is what most high performers get wrong. They confuse constant movement with actual progress.

They think that if they are not charging forward every hour of every day, they are falling behind. So they keep going. Past the warning signs. Past the fatigue. Past the point where good decisions are even possible.

The reality is different.

Space is not the absence of performance. It is where performance is actually processed. It is where you separate what matters from what is just noise. It is where clarity comes from.

If you are overwhelmed right now, if your decision making feels heavy, if your energy is inconsistent and you cannot work out why, the problem is probably not effort.

It is the lack of space to actually audit what is working and what is not.

Create it deliberately. Build it into the day the same way you would a critical meeting. Train, review, reflect, plan. Then execute from a position of clarity rather than reaction.

The After Action Review is one of the simplest tools I use with clients and with myself. What happened. What worked. What did not. What changes tomorrow.

Thirty minutes. That is all it takes.

If you are running on empty and attacking everything, this is your nudge. Slow down enough to go faster. The space is not wasted time. It is where you actually sharpen the blade.

19/03/2026

Update and new episode of the podcast out

If you’re following along just a massive thank you.

Some big evolutions pending

Stay tuned

Rest used to be the lowest priority in my performance.And for years I was proud of that.The mentality was simple.Train h...
15/03/2026

Rest used to be the lowest priority in my performance.

And for years I was proud of that.

The mentality was simple.

Train harder.
Work longer.
Push more.

As a rugby player and someone who has always chased the edge of my capacity, rest felt like the least important part of the equation.

And if I’m honest, the younger version of me said “rest is for the weak”

This weekend reminded me how wrong that thinking was.

We celebrated my son’s birthday.

Nothing extreme.

No big performance milestone.

Just time with family.

But I’ll dig a little bit deeper to say that for years I struggled to actually be where my feet are.

What do I need to do next week?

What invoice do I need to send X?

What could be the next power play to take me from here to X?

The list goes on.

But the last three weeks have mainly been about development, business and just getting back into routine.

And knowing that rest, actually, is the biggest multiplier of performance you can have as thats there the true development happens.

It’s still a work in progress for me as my default is to attack everything that moves.

But as the boy grows up and wants to learn more about the world the reality is that rest no longer is just about my performance it’s actually a game changer for my family unit.

This is reflection of what I’m feeling, but I know many other high performers struggle with this to whilst running companies that want to dominate.

But until you understand that your performance is dictated by how recovered you are and keeping a strong family unit in place then you’ll always feel like you’re on the hamster wheel.

I’m writing this whilst the family are asleep, after action review dialled in, weekly planning and then a roast, job done.

10/03/2026

Massive happy Birthday to the boy

Mad to think the boys 2 already

I never really understood the pressures of being a parent until now.

With George growing like a w**d, I’m making sure I’m dialling in and not missing the moments that matter most.

I used to think that this happened on massive days like today.

But actually it’s the small things that I’ve cherished the most.

Today is also a day where I remember my dad, if you’re new here he actually passed on the same day as my son was born a few years before.

4 years since one of the hardest days of my life, 2 year since this little gr***de changed the game forever.

Not really one to write deep pieces about my personal life here

But I’ll aways cherish the connection I had with my dad, and now, this is something that is in the forfront of my mind.

I’ll be giving my son the same love and care my dad gave me.

Time is precious, so just a nudge, be in the moment, give your family a cuddle and no matter whats happening you’ll know what really counts.

I realised something whilst away.I have an incredible group of people around me. High performance is a lonely game. The ...
07/03/2026

I realised something whilst away.

I have an incredible group of people around me.

High performance is a lonely game. The hours, the timings, the getting stuck in a country and not being able to fly home.

But something many entrepreneurial people don’t see or have is a great team around them.

This week I got to see my clients (even though it was brief) I went for food with old cliets, got to train and live with and his incredible family (to which I still cant walk after squatting with him)

I had close friends check in, old friends reconnecting wanting to see how I was doing

And all of this got me thinking.

How much do we take for granted when it comes to those connections? Im so grateful to of had that time (would rather we didn’t have bombs and missiles flying around to be clear)

But I see this every day

High achieving and driven individuals saying they are lonely but the reality is they dont acknowledge that all they need is some real connection not loads of it.

Feeling extremely grateful and just a nudge

No matter what s**t you’re going through, finding the positives makes this ride so much easier.

Now time with the boy, I have some serious exploring to do.

01/03/2026

But of a different weekly review today

In all safe and just waiting to hear the plan of action.

Wanted to put this here as I want to let everyone know I’m ok.

Will keep you posted

27/02/2026

Most professionals won’t realise that this is the difference.

These are the marginal gains that separate leaders who want to live, lead and perform in times that matter.

When travelling its easy to fall off the wagon, make do with just “eating what’s ever there” and use that as an excuse to not do whats needed to cultivate your performance.

But if you want a body with energy, bandwidth, and ultimately the ability to deliver when you need it, then your approach needs to change.

I landed in Dubai yesterday, ready for our first event of the year on Saturday.

When I got to my apartment, I went to get supplies. The main one you will miss most when travelling is protein, because nobody eats enough of it by mistake.

Something practical, easy, fast and doesn’t take up mental headspace to figure out if you’re able to hit your numbers.

But something else I do, regardless of where I am in the world, is start my day the same way.

1L water with 1000mg electrolytes, 5g Creatine, some sunshine and move for 15 mins (The real coffee, not that Nescafé rubbish)

This is what it means when you hear the phrase “high performance is built in the boring”

There’s nothing glamorous here

Just a box ticked when it comes down to fuelling my physical and mental ambition.

If you’re leading a company, you don’t have time to “think” about the foundations of your performance

What you need are standards, SOP’s and being active in what it takes to perform and keep performing.

Fuelled, work block ticked and now a training session to clip.

Remember, your actions and standards are something you show, not something you talk about.

There’s one key that will take you to another level and that’s someone strong in their corner.I’m not the one to blast I...
14/02/2026

There’s one key that will take you to another level and that’s someone strong in their corner.

I’m not the one to blast I love you posts on Valentine’s Day because in my head my feelings don’t change due to a certain day on the year and I hope I show my lovely wife the same level of affection year round (unless she doesn’t feed me then it’s war)

This incredible lady isn’t just the best mum, friend, wife, athlete, baker and dog mum.

She’s also the glue that has made me a better man, husband, friend, athlete and dad.

Many ask me what do I think the key to success is?

And for me

It’s having someone alongside me who keeps the breaks on but also lets me free.

Mrs Foden your three boys couldn’t do this with out you and hope we’re as annoying as usual 😘

Love us x

Address

Manchester

Opening Hours

Monday 7:15am - 6:30pm
Tuesday 7:15am - 6:30pm
Wednesday 7:15am - 12pm
Thursday 7:15am - 6:30pm

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