24/04/2026
đŁď¸âThere is a dogma that you can be a high-performer and still do five hours sleep. In the long term, like rust on a car, you canât see it, but it starts to wear on you over time and affect your ability to bounce back.â
Buff Ambassador and performance coach explains the areas of our lives that consistently poor sleep impacts, from creative thinking and emotional regulation, to putting in great lap times on the track.
If youâre heading into the weekend looking to âcatch upâ on lost sleep from a hectic week, you need to watch this.
Great performance starts with consistently great sleep, which is why we launched our Deep Sleep Kit for men. Whether youâre trying to get a full 7-8 hours a night, or rest on a long-haul flight, it will help you get the sleep you need.