15/12/2025
Calling all business owners, do you Know the price or understand the cost?
I’m in a bit of a hole at the moment, love doing my job, hate getting work and all the admin!
This week I decided to try and get better at socials, so I looked for courses. They were £200/£300 per day. Now I acknowledge if I went from £10k a month to £100k a month it’s worth it but little me, I’m not going to get that ROI. I charge about £100 per person (much less for groups) for something that you only have to do once every 3 years and hopefully actually you never use. It’s money down the drain most of the time, people still complain and try and get it cheaper.
That is until….. This weekend there was an unfortunate incident in one of our local public spaces, a man going about his normal Saturday collapsed, I don’t know many details but what I do know is that people stepped in to provide CPR. Ultimately it wasn’t successful and I always prepare people that this is the possible outcome but people tried. The social media is all about how wonderful the building manager was for trying, thanking the public who stepped in, priceless.
Don’t get me wrong I’m not saying First Aid should be about likes and hearts but think of what the Posts and Threads would have been if no one had known how to help or worse as happened in a rather large supermarket not so long ago, had been actively discouraged from getting involved?
So this is my plea, think about diverting a days social media budget to upskilling your team in first aid. Help them understand that this day isn’t about getting home early, it’s not about, ergh, gross, snogging the dummy. It’s about being there for your fellow humans. It’s about sending a mummy home to her kids, it’s about a wife knowing that her husband was cared about even in his last seconds on earth. It teaches team work, leadership, self worth. Pick the right provider and it can be an interesting day too.
If you got to this point mention this post when you email me options and I’ll give you 10% off for caring about humanity.