Genus ABS

13/02/2026

Transform your herd and boost profits with the Genus ABS sexed and beef strategy! 🐮

This involves 👇

1️⃣ Breeding your high-performing females using Sexcel® Female Dairy genetics, to create replacement females for your herd 🐄

2️⃣ Breeding your first and second lactation cows to breed a high-value male beef calf from, using Sexcel® Male Beef genetics 🐂

3️⃣ Breeding your lower-end animals to produce male and female beef cross calves, using conventional NuEra™ Beef Genetics 🧬

🔗 Want to learn more? Chat to us today https://eu1.hubs.ly/H0rLqhN0

12/02/2026

🤔 Have you heard?

We’ve enhanced the formulas in our udder care range 🎉

The Valiant® Ultra Range is now more effective, longer-lasting, and easier to apply than ever!

✔️Help protect your cows
✔️Boost performance
✔️Safeguard your milk quality

Learn more about Valiant ®The Ultra range here: https://eu1.hubs.ly/H0rKb4M0

10/02/2026

We're delighted to be sponsoring the Cheshire Grassland Society meeting this Thursday - see their post for full details:

February Meeting - Driving profit in pasture based systems using your data with Dr Joe Patton from Teagasc. (Please note, we're back in the Lecture Theatre).

Joe Patton graduated from University College Dublin with a Degree in Agricultural Science in 2002. His research PhD was on ‘Influence of nutrition and energy balance on the reproductive function in dairy cattle’, which he completed between Teagasc and UCD.

He started his career in Teagasc in 2006 with a contract research post in the area of dairy herd nutrition. In 2009, he took up a role as dairy specialist for winter milk production in Teagasc, based at Teagasc Grange. He also took on responsibility for the Teagasc winter milk systems project based at Johnstown Castle. In 2020, he moved to the position of ruminant nutrition specialist in the organisation having previously taken a leading role in helping formulate and disseminate the Teagasc position in relation to managing responses to severe weather impacts in 2018. Since 2021 Joe has held the position of Head of Dairy Knowledge Transfer helping dairy farmers of Ireland and further afield exceed their goals.

Thursday 12th February 2026
Reaseheath College, Lecture Theatre
All welcome
Sponsored by Genus

Looking forward to seeing you there.

10/02/2026

Thinking about which sires to use in your breeding plan this spring? 💭🐮

Get your herd ready with top-performing Norwegian Red sires from Genus ABS!

🔥 NR Hallanger 🔥

✔️ Daughters average 563 KGS body weight with low stature
✔️ Above breed average for Protein & Fat - both % and KGS
✔️ Exceptional daughter fertility, udder health and claw health
✔️ Extremely easy calving
✔️ Dam average over first two lactations: 8399 KGS milk, 4.96% Fat & 3.90% Protein

Find out more: https://eu1.hubs.ly/H0rCG0P0

📞 01270 616618

04/02/2026

𝗦𝗼𝗹𝗻𝘂𝗮 𝘅 𝗚𝗲𝗻𝘂𝘀 𝗔𝗕𝗦 🐮
𝘉𝘳𝘦𝘦𝘥𝘪𝘯𝘨 𝘉𝘦𝘵𝘵𝘦𝘳 𝘍𝘶𝘵𝘶𝘳𝘦𝘴 — 𝘧𝘳𝘰𝘮 𝘐𝘳𝘦𝘭𝘢𝘯𝘥 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘧𝘢𝘳𝘮.

Every farm is different. That’s why Solnua takes a systems approach — matching genetics to the way you farm.

For UK herds running a 𝗦𝗼𝗹𝗻𝘂𝗮 𝗦𝘆𝘀𝘁𝗲𝗺 𝟭 model - grass-focused, low-input, compact & efficient:

𝗦𝗼𝗹𝗻𝘂𝗮 𝗦𝘆𝘀𝘁𝗲𝗺 𝟭 𝘀𝗶𝗿𝗲𝘀 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗿𝗼𝗹:
✅ ~4,500L per lactation - profit from solids, not volume
✅ Strong fat & protein - paid for what matters in the tank
✅ ~500kg mature cow - compact, efficient, grass-driven
✅ 365-day calving interval - simple, seasonal, predictable
✅ 5+ lactations - cows built to last in low-input systems

💡 𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗞
Maximises solids per hectare
Fits tight grazing systems and variable grass growth
Minimal supplementation required
Lower cost base, higher lifetime efficiency

𝗩𝗶𝗲𝘄 𝗽𝗿𝗼𝗼𝗳𝘀 𝗳𝗼𝗿 𝗦𝗼𝗹𝗻𝘂𝗮 𝗦𝘆𝘀𝘁𝗲𝗺 𝟭 𝘀𝗶𝗿𝗲𝘀:
IG Etalon: https://solnua.com/bulls/ig-knocknaseed-etalon-srm/
IG Zenta: https://solnua.com/bulls/ig-zenta/
IG Huber: https://solnua.com/bulls/ig-muinemor-huber/
IG Endurance: https://solnua.com/bulls/ig-leades-endurance-srm/

02/02/2026

🤔Wondering how our udder care performs on farm?

Adrian and David Gregory started using Valiant® Versatile around 20 years ago on their family run farm in Derbyshire.

Here's how they are finding our new and improved formula👇

“We really like the new formula, it’s slightly thicker, and sticks to the teats well with less drips and minimal waste. The colour is bright and easy to see, it’s useful for spotting which teats have been dipped. We rarely see a case of mastitis and our cell count is now sitting around 50,000."

You can read more about how the 𝗩𝗮𝗹𝗶𝗮𝗻𝘁® 𝗨𝗹𝘁𝗿𝗮 𝗿𝗮𝗻𝗴𝗲 can benefit your herd here: https://eu1.hubs.ly/H0rq4Mv0

29/01/2026

Only a few days left to win a 𝗥𝗜𝗗𝗚𝗘𝗟𝗜𝗡𝗘 𝗝𝗮𝗰𝗸𝗲𝘁 🎉

📲Place your Powerstart® order by January 31st 2026 to be entered into our prize draw and receive a free hot drinks flask! T&Cs apply: https://eu1.hubs.ly/H0rlJmg0

Wondering how our silage additive can benefit your herd? Hear from Dairy Farmer, Roger Hildrith who talks to us about what his cows think of Powerstart®👇

29/01/2026

Spring block calving success starts with making informed genetic decisions! 🧬🐮

Watch the video below to learn why farmers are introducing Norwegian Red genetics into their herd.

View some of our Norwegian Red sires available in RedX® sexed semen in our block calving brochure: https://share-eu1.hsforms.com/1TSVlLgw6ScWlPBeCyCUZBQf5urk

📞 01270 616618

28/01/2026

The World's Number 1 £PLI Heifer!

Broomhouse Harmony Robo 9535 - £PLI 952 🧬

Sired by DeNovo 20893 Harmony:
🐮🔍 https://eu1.hubs.ly/H0rj8d_0

A huge congratulations to the Easom family at Broomhouse Holsteins on this outstanding achievement.

27/01/2026

𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗱𝗮𝗶𝗿𝘆 𝗵𝗲𝗿𝗱𝘀 𝘄𝗶𝘁𝗵 𝗱𝗶𝘃𝗲𝗿𝘀𝗲 𝗴𝗲𝗻𝗲𝘁𝗶𝗰𝘀 🐄✨

We truly value genetic diversity and believe it’s our job to help protect you against the negative impacts of inbreeding:
❌ Decreased production
❌ Increased risk of recessive diseases and haplotypes
❌ Reduce profits

Is your genetic supplier protecting you? 🤔

👉 Learn how Genus ABS can help YOU profit from genetic progress, safely: https://eu1.hubs.ly/H0rgvPw0

26/01/2026

With 20% longer productive life, Norwegian Red cows stay in the herd longer - meaning fewer replacements, reduced costs, and more lifetime milk. 🙌

Many Norwegian Reds remain productive for close to 10 years, delivering long‑term value, resilience, and consistency for dairy farmers everywhere.

Looking to introduce Norwegian Red genetics into your herd? 🐮

📞 Contact us today: https://eu1.hubs.ly/H0rfCVT0

22/01/2026

There is still time to make the most of our...
❄️𝙋𝙤𝙬𝙚𝙧𝙨𝙩𝙖𝙧𝙩® 𝙀𝙖𝙧𝙡𝙮 𝙊𝙧𝙙𝙚𝙧 𝙒𝙞𝙣𝙩𝙚𝙧 𝙒𝙖𝙧𝙢𝙚𝙧 ❄️

📲 Place your Powerstart order by 31st January and you'll receive a free hot drinks flask and be entered into our prize draw to win a 𝗥𝗜𝗗𝗚𝗘𝗟𝗜𝗡𝗘 𝗝𝗮𝗰𝗸𝗲𝘁 🎉

Powerstart silage additive provides fast, efficient fermentation resulting in more quality nutrients preserved for your cows to benefit from.

👉 Learn more & place your order: https://eu1.hubs.ly/H0r9R4b0

*T&Cs apply