Genus ABS

08/12/2025

Whilst we are experiencing a lot of wet weather, cows are facing higher mastitis pressures.

Damp bedding and humid sheds create the ideal environment for mastitis causing bacteria. Keep bedding dry and give housed cows extra protection with Valiant® our udder care range ✨

➡️ Find out more about Valiant® here: https://eu1.hubs.ly/H0qfwKY0

06/12/2025

𝐍𝐞𝐰 𝐩𝐫𝐨𝐨𝐟 𝐫𝐮𝐧. 𝐍𝐞𝐰 𝐬𝐢𝐫𝐞𝐬. 𝐍𝐞𝐰 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐩𝐫𝐨𝐟𝐢𝐭.

The December Sire Summary is well underway and it’s packed with bulls that deliver component strength, fertility, efficiency and longevity.

Explore some of the key sires shaping the future of UK dairy.👉

Read the December Sire Summary results, showcasing Genus ABS’ strength in both profit focused and balanced sires.

05/12/2025

Friesian Friday! 🐮

A fantastic proof week, with 𝟏𝟐 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐨𝐩 𝟐𝟎 genomic bulls from Genus ABS!

Unmatched genetic diversity:
𝟏𝟏 𝐬𝐢𝐫𝐞𝐬 and 𝟖 𝐦𝐚𝐭𝐞𝐫𝐧𝐚𝐥 𝐠𝐫𝐚𝐧𝐝𝐬𝐢𝐫𝐞𝐬 feature across the top 20, giving you a broad, balanced and future-proof selection of elite Friesian genetics.

🏆 Leading the way:
Goonhilly Coverack remains the #𝟏 𝐠𝐞𝐧𝐨𝐦𝐢𝐜 𝐅𝐫𝐢𝐞𝐬𝐢𝐚𝐧 𝐬𝐢𝐫𝐞 𝐚𝐭 £𝟑𝟑𝟐 𝐏𝐋𝐈

New entrants:
✔️ Pritch Coverman - £304 PLI
Coverack X Chad

✔️ Catlane Maximus - £249 PLI
Stalagmite X Caleb

✔️ Goonhilly Clive - £220 PLI
Jigsaw X Isaac

✔️ Balcairn Joey - £186 PLI
Land X Conrid

With leading performers, diverse pedigrees and impressive young sires joining the rankings, the Genus ABS Friesian portfolio continues to deliver sustainable genetic progress and long-term value on farm.

🔍 Explore our Friesian line-up on Bull Search: https://eu1.hubs.ly/H0qctdT0

05/12/2025

𝗡𝗲𝘄 𝗪𝗶𝗻𝘁𝗲𝗿 𝗚𝗲𝗻𝗲𝘁𝗶𝗰 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘆 𝗡𝗼𝘄 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲!

Our most comprehensive catalogue yet, 𝐟𝐞𝐚𝐭𝐮𝐫𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐢𝐭-𝐟𝐨𝐜𝐮𝐬𝐞𝐝, 𝐛𝐚𝐥𝐚𝐧𝐜𝐞𝐝, 𝐩𝐨𝐥𝐥𝐞𝐝, 𝐫𝐨𝐛𝐨𝐭-𝐬𝐮𝐢𝐭𝐞𝐝, 𝐅𝐫𝐢𝐞𝐬𝐢𝐚𝐧 𝐚𝐧𝐝 𝐛𝐞𝐞𝐟 𝐬𝐢𝐫𝐞𝐬 all in one place, making it easier than ever to find the right sire for your system and breeding goals.

This year’s line-up includes:
• 24 Profit-Focused sires – headlined by Denovo Coyote-P, with 18 bulls over £800 PLI (top 4% of all available bulls)
• 27 Balanced sires – including proven favourite Bomaz Getaway
• 9 Homozygous Polled sires
• 9 Friesian sires
• A specially curated list of Robot-suited sires
• A record-breaking 42 beef sires

Taking pride of place on the dairy cover is Clea-Red, a standout Rubels-Red daughter owned by GAEC de Goirbal (Villiger family, France), showcasing the exceptional udders and consistency Rubels continues to deliver.

📥 Click the link below to get it straight to your inbox:
https://eu1.hubs.ly/H0qcgBc0

04/12/2025

❄️Powerstart®️ early order Winter Warmer ❄️

Don’t miss out! Order your silage additive now for a free gift and a chance to win a Ridgeline jacket!

Plan ahead to keep your homegrown forage performing at its best. Our Powerstart silage additive can significantly improve nutrition and protect silage quality whilst in the clamp.

🚨 To be entered into our prize draw, place your Powerstart order by January 31st 2026, orders must be above £500

👉 Learn more & place your order: https://eu1.hubs.ly/H0qb06B0

*T&Cs apply

04/12/2025

𝟭𝟵,𝟲𝟭𝟭…that’s how many units of 𝗕𝗢𝗠𝗔𝗭 𝗚𝗲𝘁𝗮𝘄𝗮𝘆 have been sold in just the last 18 months 🎉

Don’t let other farmers 𝘎𝘦𝘵𝘢𝘸𝘢𝘺 with the results, make sure this popular proven sire is working in your herd too!

🐮 BOMAZ Getaway
💥 +529 kgs Milk
💥 +40.8 kgs Fat
💥 +24.5 kgs Protein
💥 +1.85 Type
💥 +1.90 Mammary
💥 -20 SCC

Getaway is a truly balanced, high-component sire offering exceptional Milk, Fat and Protein.

📞 To order or learn more, speak to our team on 𝟬𝟭𝟮𝟳𝟬 𝟲𝟭𝟲𝟲𝟭𝟴

04/12/2025

𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫 𝐏𝐫𝐨𝐨𝐟 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 🐮 🧬 🙌

This proof run delivers real benefits for your herd, with 𝟒𝟓 𝐢𝐧 𝐭𝐡𝐞 𝐭𝐨𝐩 𝟏𝟎𝟎 £𝐏𝐋𝐈 𝐫𝐚𝐧𝐤𝐢𝐧𝐠𝐬 being Genus ABS bulls, including 𝟏𝟐 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐨𝐩 𝟐𝟓 and 𝟐𝟑 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐨𝐩 𝟓𝟎.

Leading the way is 𝐔𝐊-𝐛𝐨𝐫𝐧 𝐚𝐧𝐝 𝐛𝐫𝐞𝐝 𝐃𝐞𝐍𝐨𝐯𝐨 𝐂𝐨𝐲𝐨𝐭𝐞-𝐏, the new #𝟏 𝐠𝐞𝐧𝐨𝐦𝐢𝐜 𝐇𝐨𝐥𝐬𝐭𝐞𝐢𝐧 𝐬𝐢𝐫𝐞, giving you access to cutting-edge genetics that support long-term herd performance.

Alongside this genomic success, our proven portfolio continues to deliver reliable, long-term value for our customers.

This proof run also showcases the 𝐞𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐠𝐞𝐧𝐞𝐭𝐢𝐜 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 within our offering. Among the top 50 genomic £PLI sires, Genus ABS holds 𝟐𝟑 𝐩𝐥𝐚𝐜𝐞𝐬, sired by 𝟏𝟑 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐬𝐢𝐫𝐞𝐬, 𝟏𝟐 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐦𝐚𝐭𝐞𝐫𝐧𝐚𝐥 𝐠𝐫𝐚𝐧𝐝𝐬𝐢𝐫𝐞𝐬, and 𝟐𝟎 𝐮𝐧𝐢𝐪𝐮𝐞 𝐬𝐢𝐫𝐞 × 𝐌𝐆𝐒 𝐜𝐨𝐦𝐛𝐢𝐧𝐚𝐭𝐢𝐨𝐧𝐬, helping ensure sustainable genetic progress and reducing reliance on narrow pedigree lines.

🎥 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐯𝐢𝐝𝐞𝐨 𝐭𝐨 𝐬𝐞𝐞 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫 𝐩𝐫𝐨𝐨𝐟 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 👇

📞 Contact your local Genus ABS Representative today: https://eu1.hubs.ly/H0q91GQ0

03/12/2025

𝐓𝐰𝐨 𝐏𝐫𝐨𝐟𝐢𝐭 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞𝐬 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐲𝐨𝐮𝐫 𝐡𝐞𝐫𝐝 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 🚀

DENOVO 20723 Columbia and DENOVO 80406 Arcade – two standout sires delivering the performance, efficiency and components that today’s progressive dairy herds rely on.

🐮 DENOVO 20723 𝐂𝐨𝐥𝐮𝐦𝐛𝐢𝐚
🏆 £864 PLI – one of the highest in the breed
💥 Impressive Feed Advantage of 240 kg�
💥 Excels for exceptional milk production�
💥 The ideal choice for herds looking to maximise efficiency without sacrificing output�
💥 A forward-thinking sire combining sustainability and elite performance

Columbia continues to cement his place among the breed’s elite, offering world-leading genetics for future-ready herds.

🐮 DENOVO 80406 𝐀𝐫𝐜𝐚𝐝𝐞
🏆 £837 PLI – firmly in the top 1% of available sires�
💥 Strong gains in Protein, aligning with evolving processor demands�
💥 One of the UK’s most sought-after sires

Arcade delivers the components and profitability traits producers need as protein becomes increasingly strategic for milk contracts.

Equip your herd with genetics built for efficiency, production and long-term profitability.� Both sires available to order today in Sexcel.

📞To find out more speak to our team today on 𝟎𝟏𝟐𝟕𝟎 𝟔𝟏𝟔𝟔𝟏𝟖

02/12/2025

𝐌𝐞𝐞𝐭 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝’𝐬 𝐍𝐞𝐰 #𝟏 £𝐏𝐋𝐈 𝐒𝐢𝐫𝐞 – 𝐃𝐞𝐍𝐨𝐯𝐨 𝐂𝐨𝐲𝐨𝐭𝐞-𝐏 🔥

🏆 No.1 PLI Sire at £871
🏆 No. 1 Fat KGS at +62.2
💥 +0.30% Fat
💥 Heterozygous 'P' - 50% of his progeny will be born polled
💥 Sired by Winstar Klassic P, one of our most sought-after genomic sires
💥 First son of the prolific and highly respected Benefit Carla cow family

Coyote-P brings together production, health and pedigree power, everything progressive herds are looking for.

📞 01270 616618

02/12/2025

𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐧𝐠 𝐲𝐨𝐮 𝐰𝐢𝐭𝐡 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐠𝐞𝐧𝐞𝐭𝐢𝐜𝐬! 𝐀𝐫𝐞 𝐨𝐭𝐡𝐞𝐫𝐬?

Top sires matter, and so does variety. Genetic diversity protects against recessives, reduces inbreeding, and secures long-term profitability.

Our portfolio is super-charged to give you the best of both worlds, ensuring you profit from genetic progress:

✅ No. 1 Genomic Sire
✅ 23 of the top 50 PLI sires, representing:
• 13 different sires
• 12 different grand-sires
• 20 sire/grand-sire combinations

📞 Call us today: 01270 616618

Find your local Genus ABS representative: https://eu1.hubs.ly/H0q5ms40

25/11/2025

Looking for your next career move?

We're hiring for a Livestock Supervisor!

📍 Whenby

Join the Genus ABS team on a full-time permanent basis to lead operations at our Whenby facility, ensuring the highest standards of animal welfare, biosecurity, and operational excellence. Lead and manage livestock handlers, fostering a culture of safety, engagement, and continuous improvement.

🔗Apply today: https://eu1.hubs.ly/H0pYv5n0

21/11/2025

💥 JOOK ESTN QUALITY 💥

🔥 One of the world's most popular proven bulls!

✅ +894 KGS Milk
✅ +104 Days Lifespan
✅ Negative Stature
✅ Positive chest width & rump width
✅ Positive teat length
✅ Breed leading udders

📞 Call us today: 01270 616618

🐮🔍 View Quality on Bull Search: https://eu1.hubs.ly/H0pTfPY0