05/12/2025
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(Shared. Never a truer word has been spoken)
Hear me out for a moment because this is something I think we all need to talk about.
Why is it that when a small business owner shows up consistently and shares their products, passions, and creations, people instantly label it as annoying or desperate or βtoo much.β Yet those same people scroll past ads from massive corporations every single day without irritation. They donβt get bothered when Walmart runs forty ads in a week. They donβt flinch when Amazon sends ten emails in one day. They donβt roll their eyes when Starbucks advertises a new drink every other hour. We have been conditioned to see corporate marketing as normal and small business marketing as excessive.
That conditioning runs so deep that we do not even notice it anymore.
Why do so many people ask a small business owner for a discount or a special deal but will pay full price without hesitation at a store that has billion dollar quarterly profits. Why do we negotiate with someone who is literally building something from nothing, often right out of their home, sometimes with children on their hip, but we donβt blink at the price tag at Target or Sephora. Small businesses get held to a standard big corporations never have to meet. And it is backwards.
Why do we get upset when a small business tags their community in a post, invites people to an event, or shares a sale, but when our inbox is overflowing with corporate promotions, coupons, flyers, and endless marketing campaigns, we donβt complain. Instead, we browse them. We save them. We often show up and buy something from them. Because again, we have been taught to see one as normal and the other as bothersome.
And here is something deeper. Small business owners get judged not only when they are trying to grow but also when they finally succeed.
Somehow the moment a woman begins finding success in her business, people feel justified in calling her greedy or changed or money hungry. Yet the CEOs of giant corporations make millions every year, buy yachts, vacation homes, jets, and never once are they personally attacked for it. People accept corporate wealth but resent personal success, especially when it is a woman breaking generational ceilings and changing her familyβs life.
It is wild when you really think about it.
People are comfortable supporting faceless corporations but uncomfortable supporting someone they personally know. Why? Because when a small business grows, it forces people to confront their own limitations, their own excuses, their own fear of trying something new. It is easier to praise what is far away than cheer for the person right in front of you who dared to do what they are afraid to do.
And that is why small business owners need more encouragement, not less.
So let me say this with every bit of passion in me.
Keep showing up. Keep posting your products. Keep talking about your work. Keep creating. Keep tagging. Keep sharing your knowledge, your heart, and your passion. Keep reminding people that you exist. Even if you get zero likes. Even if the algorithm hides your content. Even if people scroll past silently. People are watching. People are learning from you. People save your posts quietly. People come back months later ready to order. People donβt always engage publicly, but they notice everything.
Your consistency is planting seeds that bloom later.
Your work is not annoying. Your marketing is not bothersome. Your dreams are not too big. You are not in peopleβs way. You are building something that matters. Something that feeds your family. Something that pays your bills. Something that helps others. Something that brings healing, knowledge, beauty, and purpose into the world. Something that sets an example for your children and the people who watch you.
Never let someone who has never built anything tell you how you should run your business.
Never shrink because others are uncomfortable with your growth.
Never apologize for showing up for your own life.
If someone truly has an issue with your posts, the unfollow button is right there. Nobody is chained to your page. But the people who are here. The ones who support quietly. The ones who believe in you without saying a word. The ones who look up to you. The ones who get inspired by your courage. Those are the people you show up for.
And here is the truth. If someone thinks you should stop promoting yourself, they should walk into Walmart, Target, Amazon, or Starbucks and ask them to stop advertising too. Because telling a small business owner to stop marketing themselves is just as ridiculous.
Keep going. Keep sharing. Keep shining. Keep building your legacy. Your business is valid. Your purpose is valid. Your dream is worth being seen.
ππ»ππ»ππ» Here is what I pour my heart into every single day.
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Www.blessedbeez.co.uk