06/01/2026
🏋️♀️January= Fitness season: How to retain the new clients
Now more than ever, people are making fitness and wellness related goals and resolutions. However, those plans can be short lived.
As a studio owner, this is an opportunity to further build your clientele and encourage new clients to stick to their resolutions. Here are some tips in retaining the January boom.
Emphasise long term effects of Pilates
📊Highlighting the physical, mental and social impacts of fitness provides a goal for the client of what they could achieve.
📊For example- building muscle, self discipline, positive endorphins, meeting like minded people.
📊This could be through instructors in class, marketing or face to face interactions.
Be personal- show you care
📊Showing that you care builds a relationship with your client and a wider community in classes.
📊Do this by providing feedback and congratulating clients on their commitment and hard-work.
📊When people know they are being successful they will want to stay and achieve more.
Show a clear schedule
📊Knowing what to expect for the next month of classes will help clients implement the class into their lifestyle easier.
📊It helps new clients to build habits.
📊Keep the schedule moving and exciting- this prevents any burn out new customers may feel.
Stepping into a new lifestyle can be daunting, so these tips make sure your clients are supported and can retain the wellness lifestyle in 2026.