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Samantha Seaman Coaching, Norwich (2025)

19/11/2025

𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐭𝐚𝐥𝐤𝐬 𝐚𝐛𝐨𝐮𝐭 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩, 𝐛𝐮𝐭 𝐧𝐨𝐛𝐨𝐝𝐲 𝐞𝐱𝐩𝐥𝐚𝐢𝐧𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐢𝐭!

Most new or emerging managers think confidence is something you either “have” or you don’t.

It’s not true.

Confidence is built through action, reflection, and mindset - not personality.

Here are 3 ways to build it:

1) 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 – Recognise your doubts without letting them run the show.

2) 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 – Know your strengths and values.

3) 𝐀𝐜𝐭𝐢𝐨𝐧 – Take small steps before you feel ready. Momentum builds confidence. Messy imperfect action is better than no action at all!

In fast-moving agri environments, confidence isn’t optional - it’s the foundation of calm communication, better decisions, and customer trust.

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Hi👋, I am Sammy and I am a Leadership Coach and Trainer specialising in developing first-time and emerging managers within agri-based, food, and sustainability organisations. I help them move from overwhelmed and reactive to confident, people-led, and high-performing - using psychology-based frameworks that balance performance and wellbeing.

19/11/2025

Today is International Men’s Day - a day to recognise the men in our lives, our workplaces, and across our industries who carry far more than they often let on.

In the agriculture, food, and sustainability sectors, the pressure on men is immense. Long hours, seasonal demands, operational responsibility, and a culture of “just cracking on” can take a toll.

But the statistics show a reality we can’t ignore:

* Men working in agriculture are among the highest-risk groups for mental health challenges in the UK.
* Over 90% of farmers under 40 rank mental health as one of their biggest concerns.
* Many say they don’t speak up until things reach breaking point.

These are staggering numbers and they’re not “someone else’s problem.”

They’re happening in the yards, depots, factories, fields, and offices many of us walk into every day. And while we talk a lot about leadership, performance, and resilience… we must talk just as openly about support, wellbeing, and the reality of pressure.

As a coach who works closely with managers and teams in agri, food supply, and sustainability organisations, I want to say this clearly:

You don’t have to carry everything alone.
You don’t need to have all the answers.
Asking for help is not a weakness - it’s your strength.

Today is an important reminder that behind every role, every responsibility, and every title is a human being who deserves to feel supported. I work with both men and women, helping leaders build clarity, calm confidence, and healthier ways of thinking and communicating, especially when things feel heavy.

If you're finding things tough right now, whether that’s stress, pressure, or simply feeling overwhelmed, please know:

✨ You’re not alone.
✨ There is support.
✨ A conversation can make all the difference.

My door is open.

If you need to talk, even informally - I’m here.
Let’s make space for honest conversations today, and every day.

17/11/2025

I grew up on a farm, the kind of upbringing where leadership happens long before sunrise.

Agriculture is so much more than farming. It is a way of life, it has become so scientific & technical and what we do today will affect our tomorrow. Farmers more than ever are trying to grow crops effectively, efficiently and trying to enhance and protect our environment. What we mustn't forget is that this is a business and one that needs to be profitable and sustainable for individuals and organisations to carry on. This isn't a 9-5pm job, it can be long hours and beyond stressful.

Being a farmer’s daughter and now a farmer’s wife - taught me resilience, communication, teamwork, and what it means to lead under pressure.

It’s why I now help first-time and emerging managers in agri, food and sustainability organisations lead with clarity, confidence, and balance.

I believe this industry deserves leaders who feel confident, capable and supported, not overwhelmed or left to figure it out alone.

14/11/2025

Yesterday I had the privilege of attending the first Women in Agriculture webinar on Leadership and representation within the agricultural industries.

The panelist’s which consisted of Chloe Ryan, Anna Jones , Judith Batchelar OBE and Katie-Rose Pugh did an amazing job of portraying their views of what leadership meant to them in agriculture for the women of today.

Being a farmers daughter and now farmers wife, this topic was especially close to my heart, knowing first hand experience of what it is like to be a woman in agriculture. It’s not for the faint hearted. It was so inspiring listening to Katie-Rose Pugh who won the women farmer of the year 2025 award; listening to her talk about gender bias, bridging the gap, confidence issues and imposter syndrome.

Anna Jones told us just how important story telling is and that social media is a fraction of the picture. We all have a unique story to tell but it’s the story writers who bring it to life.

Judith Batchelar OBE was a joy to listen to. She had some many words of wisdom and was a real champion of women in this sector. She spoke about how leadership and success are lifelong learning.

My key take aways from today’s talk were:
1) Surround yourself with positive people
2) We don’t have all the answers. It’s ok to fail.
3) Leadership isn’t a title or a position, it’s about stepping up, taking responsibility for your own actions, listening to your team and having the confidence to own your skills.
4) Women are claiming their space, the number of women in agriculture is rising.
5) You all have a story, so harness it and connect to your people.
6)Seek out the centre of excellence - learn from the best.
7) Feeling relevant builds confidence.
8) If you are the cleverest person in the room - your in the wrong room.
9) Be relative - need to be agile and evolve with the differing needs of your team and business.
10) Absolute - set yourself a vision of what you want to be.
11) No one is the finished article, surround yourself with others that can support you.

If you are a woman in agriculture either becoming a first time manager or an existing leader, I would love to hear from you.

10/11/2025

When the days get shorter, the pressure feels heavier and it’s not just the weather.

Right now, many managers in agriculture and food production are running on empty. Budgets are under review, people are tired, and it can feel like there’s no space to think.

When we’re stretched, the brain narrows its focus to survival mode. Our body is in constant flow of cortisol and we are find ourselves in a permanent state of stress.

That’s when small mistakes creep in, communication slips, and confidence fades. The good news... You can train your mind to perform differently under pressure.

The managers I work with learn how to:
1) Pause before reacting - even when deadlines bite.
2) Reframe pressure as information, not intimidation.
3) Lead with clarity, not noise.

It’s not theory. It’s performance psychology built for real-world leadership, grounded in the rhythms and realities of industries where the work never truly stops.

If your managers are feeling stretched this autumn, I run short, energising Leadership Mindset Reset sessions that help them think better, feel better, and perform better.

Drop me a message and I’ll share what that could look like for your team.

05/11/2025

𝐂𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 isn’t something you’re born with.
It’s something you 𝐛𝐮𝐢𝐥𝐝.

That belief shapes how I help aspiring leaders and first-time managers lead with authenticity, trust, and self-awareness, even when doubt creeps in. Because confidence isn’t about being loud or fearless.

It’s about knowing who you are, owning your strengths, and trusting yourself to navigate what comes next.

Swipe through to see why confidence is a skill and how you can start building it.

29/10/2025

𝐘𝐨𝐮 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐥𝐚𝐧𝐝 𝐭𝐡𝐞 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐫𝐨𝐥𝐞 𝐲𝐨𝐮’𝐯𝐞 𝐰𝐨𝐫𝐤𝐞𝐝 𝐟𝐨𝐫… 𝐚𝐧𝐝 𝐬𝐮𝐝𝐝𝐞𝐧𝐥𝐲, 𝐲𝐨𝐮’𝐫𝐞 𝐰𝐨𝐧𝐝𝐞𝐫𝐢𝐧𝐠 𝐢𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐫𝐞𝐚𝐥𝐥𝐲 𝐫𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐢𝐭.

When you step into a new leadership role, it’s easy to feel like you’re walking a tightrope. You want to prove you deserve the role but the weight of new responsibilities and the pressure to perform can make even the most capable person doubt themselves.

I’ve been there.
Early in my leadership journey, I spent far too much time second-guessing my decisions and comparing myself to others who seemed to have it all figured out.

The turning point came when I realised that confidence doesn’t come before you lead, it grows through leading and making mistakes along the way.

When I stopped listening to that relentless internal critic and started focusing on my strengths, things shifted. Its so easy to slip into it when you are not aware you are doing it.

I started to notice progress, small wins, and positive feedback from my team. Each bit of recognition reinforced that I was capable, even when things didn’t go perfectly.

Imposter syndrome doesn’t disappear overnight, but when you allow yourself to learn, to fail, and to acknowledge what’s going well - that’s when real confidence takes root.

If you’re stepping into something new, remember: you don’t have to silence self-doubt completely. You just have to keep showing up despite it. Every human will doubt themselves at one point in their lives, they are lying if they say otherwise.

26/10/2025

𝐈𝐟 𝐲𝐨𝐮𝐫 𝐩𝐞𝐨𝐩𝐥𝐞 𝐥𝐞𝐚𝐯𝐞 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐢𝐧𝐬𝐩𝐢𝐫𝐞𝐝 𝐛𝐮𝐭 𝐮𝐧𝐜𝐡𝐚𝐧𝐠𝐞𝐝, 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐢𝐬𝐧’𝐭 𝐭𝐡𝐞𝐦. It’s the tick-box approach that never sticks.

Most organisations care deeply about their people -
but too often, leadership development turns into another box to tick.

A few workshops.
A stack of feedback forms.
And yet… the same challenges stay.

Because change doesn’t come from ticking boxes - it comes from development that sticks.

I’ve made it my mission to help organisations move from tick-box to transformation, through psychology-based, interactive learning that builds confident, people-led leaders.

Swipe through to see what that really means. 👇

23/10/2025

Let’s talk about Customer Centricity

It’s more than just “putting the customer first.”
It’s about listening, learning and staying human.

Get feedback.
Ask what still holds true.
Test your ideas with real people - not just personas.
Because customers evolve, and so should we.

Customer-centric companies grow faster.
They have the right systems, and their teams have the right mindset.
They bring humanity into how they work.

And it all starts inside your organisation.
When leaders prioritise their people, their clarity, confidence and wellbeing - everything changes.

Engagement rises.
Performance improves.
And customers feel the difference.

✨ Bring humanity to your organisation.
Listen deeply.
Lead with purpose.
The rest will follow.

22/10/2025

𝐓𝐡𝐞 𝐇𝐚𝐫𝐬𝐡 𝐫𝐞𝐚𝐥𝐢𝐭𝐲 𝐛𝐞𝐡𝐢𝐧𝐝 𝐅𝐚𝐦𝐞 𝐚𝐧𝐝 𝐅𝐨𝐫𝐭𝐮𝐧𝐞.... ⬇️

Underneath all of the glitz and glam which social media is so good at portraying, there is a truth that no one speaks about. The loneliness, the self doubt and the depression. Some people aspire to achieve great things, and work incredibly hard to get there but once they get there.... then what? It all seems flat and what was the point?

Bruce Springsteen was on Scott Mills Breakfast show on BBC Radio 2 this morning talking openly and candidly about his depression and mental health back in the 80's. He said it was a tough place to be, no one spoke about it but he decided to reach out for help because he wanted to get better.

Currently there are over 8 million people in the UK who are taking anti-depressants and several more who are suffering in silence. It is an incredibly hard subject to broach, to admit you are struggling or not being your best self. The first hurdle is always acknowledging that something needs to change, awareness is so powerful because you can act upon it.

So whether that is talking to a family member, a friend or a colleague at work, reach out because nines times out of ten, that person will have probably experienced what you are going through and you have the comfort that you are not alone and you have support.

I work alongside leaders and aspiring leaders to develop empathy and how they communicate with their staff so that they feel psychologically safe to speak up and air their issues. The team will become stronger, focus can be directed in the right places and staff will feel seen and heard, creating a stronger culture employee performance.

21/10/2025

𝐘𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐢𝐬𝐧’𝐭 𝐮𝐧𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐞𝐝. 𝐓𝐡𝐞𝐲’𝐯𝐞 𝐣𝐮𝐬𝐭 𝐬𝐭𝐨𝐩𝐩𝐞𝐝 𝐛𝐞𝐥𝐢𝐞𝐯𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩

I’ve seen it so many times..... talented, capable people becoming disengaged because of poor management and a lack of confidence in leadership. The impact runs deep. Morale drops, communication falters, and soon the culture begins to erode.

I understand how this happens because I’ve been there. I’ve experienced the frustration of working in environments where managers weren’t equipped to lead with empathy, clarity, or purpose. It’s not that they didn’t care, they simply hadn’t been supported or had the skills to lead well.

That’s why I do what I do. Through coaching and training, I help leaders build confidence, self-awareness, and emotional intelligence. I help them rediscover how to connect with their teams and inspire genuine engagement - not through authority, but through authenticity and understanding. Genuinely understanding their people, how they think and positively influencing a growth mindset.

When leaders grow, teams thrive. The shift in culture is remarkable: people feel seen, communication opens up, and performance follows naturally.

17/10/2025

𝐓𝐢𝐜𝐤 𝐛𝐨𝐱 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐣𝐮𝐬𝐭 𝐢𝐬𝐧’𝐭 𝐜𝐮𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐚𝐧𝐲𝐦𝐨𝐫𝐞 𝐚𝐧𝐝 𝐡𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲....

A lot of organisations roll out leadership or management training that looks good on paper but fails to make a real impact. Managers attend (physically but mentally they have checked out), tick the box, and go back to their day-to-day, leaving the team’s challenges unresolved. Not only is this incredibly frustrating, it is a complete waste of time and resources for all concerned with no lasting impact or results, just a disgruntled team.

The truth is, training only sticks when it’s:

* Relevant to the real challenges your managers and teams face
* Tailored to the context and culture of your organisation
* Embedded into day-to-day practice with a clear strategy to sustain change
* Without understanding what your organisation truly needs, learning won’t translate into behaviour change, engagement won’t improve, and teams won’t thrive.

That’s why my approach starts with uncovering the root causes: team dynamics, leadership gaps, and organisational priorities. I get to know your organisation really well, understanding fundamentally how your people work and listen to their wants and needs in terms of developing and growing them into confident and capable leaders. From there, I design coaching and workshops that are practical, engaging, and truly transformational.

It’s time to move from tick box to transformation – training that sticks.

Drop me a message or give me a call to discuss this in more detail.

Samantha Seaman Coaching

19/11/2025

19/11/2025

17/11/2025

14/11/2025

10/11/2025

05/11/2025

29/10/2025

26/10/2025

23/10/2025

22/10/2025

21/10/2025

17/10/2025

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