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Samantha Seaman Coaching, Norwich (2026)

31/12/2025

Wishing everyone a very happy new year and here’s to the year of the horse. I love setting new goals, creating vision boards and having a clear pathway for the year ahead. It makes it so much easier for your brain to focus on what is important and where your energy should lie.

Ditch old unhelpful habits that don’t serve you, start making bold decisions that will take you on a new path and give you vibrancy and energy.

No excuses, no I shall start tomorrow. Start today, make it count and watch things grow. You only ever regret the things you don’t do in life, so start the year with a different mindset.

21/12/2025

As we are about to close the door for 2025, I thought I would take the chance to reflect as it is all too easy to think we haven't come that far and not made any progress.

Summarising this year, made me think, how much has changed and how many small steps translated into big things. I launched my website, I trained organisations in Peak Performance with Mindspan, coached numerous clients, spoke at International Women's events, launched the Synergy Circle, featured on podcasts and spoke on the radio twice. I learnt to say yes to opportunities, to collaborate with others, to grow myself and invest in my business. Being coached myself is key to growing my business as well as helping others do the same.

Thank you to everyone who has played a part, however big or small it was, it means a lot and know that if someone else can do it, so can you 🌟.

19/12/2025

Today is my last day before I shut the laptop for Christmas hols, the children break up today, they are exhausted and I can't wait to have some lazy mornings in Pajamas looking for that naughty elf, watching christmas movies in front of a fire, baking mince pies and drinking copious amounts of hot drinks and perhaps a few glasses of bubbles thrown in! This time of year is always so magical when you have little people in the house, keeping the dream and spirit of christmas alive and soaking it all in, as lots of my clients tell me that it only seems yesterday they were doing that with their kids and they are now at uni or have flown the nest!

I shall be back at my desk on Monday 5th January, with the odd post thrown in over Christmas but any emails will be replied to in the New Year.

Wishing all of my clients, friends, family and linked in family a very Merry Christmas and a prosperous New Year! I feel 2026 is going to be a good one and excited to see how it reveals itself 🚀.

17/12/2025

𝐓𝐫𝐮𝐬𝐭 𝐢𝐬𝐧’𝐭 𝐫𝐚𝐧𝐝𝐨𝐦. 𝐈𝐭’𝐬 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐞𝐝.

Especially in agrifood and sustainability, trust doesn’t come from big promises.

It’s built through consistent, repeatable behaviours. That’s why I use a simple framework I call:
The AGRI Trust Triangle

📢 Attention
Do customers feel genuinely seen and listened to or rushed through a process?
🌟Gratitude
Do they feel appreciated beyond the transaction, or taken for granted?
✊Reliability
Do you do what you said you would - every time?

When all three are present, trust 𝑔𝑟𝑜𝑤𝑠.
When even one is missing, trust weakens - quietly.
Customers won’t always tell you when trust breaks.

They just stop returning.

That’s why trust shouldn’t be left to chance, personality, or “good service days”. It should be designed into every interaction.

Save this model for your next customer interaction and ask yourself which side of the triangle needs strengthening.

15/12/2025

𝐌𝐨𝐬𝐭 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐚 𝐂𝐗 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 - 𝐭𝐡𝐞𝐲 𝐡𝐚𝐯𝐞 𝐚 𝐩𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲 𝐩𝐫𝐨𝐛𝐥𝐞𝐦.

On paper, customer experience looks fine.
Processes exist. Teams are trained. Scripts are followed.
Yet customers still don’t return.

That’s because CX rarely fails at the process level.

It fails at the ℎ𝑢𝑚𝑎𝑛 𝑙𝑒𝑣𝑒𝑙.

Customers leave when they feel:
• rushed
• unheard
• like just another transaction

Not when a step is missed in a workflow.

People don’t complain when psychology breaks.

They disengage.
No argument.
No explanation.

They just 𝑐ℎ𝑜𝑜𝑠𝑒 someone else.

If loyalty is dropping, stop asking:
“How do we improve CX?”

Start asking:
“How do customers feel in every interaction?”

𝐅𝐢𝐱 𝐭𝐡𝐞 𝐩𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲 𝐚𝐧𝐝 𝐂𝐗 𝐟𝐢𝐱𝐞𝐬 𝐢𝐭𝐬𝐞𝐥𝐟.

14/12/2025

The Day I Realised Customer Experience Is Your Revenue Engine

When I worked as a residential sales negotiator, we hit a blip in the business.

At first, it looked like a sales problem:
• sales slowing
• repeat business dropping
• referrals drying up

But the more I looked at it, the clearer it became:

We didn’t have a sales problem.
We had a connection problem.

The homes were good.
The service was competent.
The team was working hard.

And yet… customers weren’t staying.

That’s when I started noticing the moments we weren’t measuring:

Customers feeling rushed.
Not fully listened to.
Interactions that were fine — but forgettable.

And that’s when it clicked.

Customer experience isn’t a soft skill.
It’s the engine behind your revenue.

People don’t come back for logic.
They come back for how you made them feel.

They stay when they feel:
• understood
• safe
• valued
• respected
• aligned

Miss those emotional signals and no amount of selling will fix it.

Customers won’t always tell you when connection breaks.
They don’t complain.
They don’t negotiate.

They just quietly choose someone else.

If you’re struggling with loyalty or repeat business, ask yourself:
Where is connection breaking down without you noticing?

Fix that - and sales stop being a fight.

Save this for later or share it with someone in sales or customer experience.
DM me if you want to explore behaviour-led customer experience further.

13/12/2025

𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐢𝐬𝐧’𝐭 𝐥𝐨𝐠𝐢𝐜𝐚𝐥 - 𝐢𝐭’𝐬 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥.

And that’s why so many “great” businesses keep losing customers.

We like to believe customers stay because of:

• price
• quality
• efficiency
• rational comparison

But that’s not how the human brain works. Customers don’t remember what you did. They remember how you made them 𝐟𝐞𝐞𝐥.

In behavioural psychology, emotion is the shortcut to decision-making.
Logic comes after the decision, to justify it.

That’s why:
– Great products still lose customers
– “Better value” doesn’t always win
– Satisfaction scores don’t guarantee repeat business

Loyalty is driven by emotional signals like:
• Feeling understood
• Feeling safe
• Feeling respected
• Feeling valued
• Feeling aligned

Miss those?
No discount will save you.

Especially in agrifood and sustainability, where trust, identity, and values matter more than ever.

If you want repeat customers, referrals, and long-term revenue:

👉 stop optimising only for logic
👉 start designing for emotion

I’ve broken down the 5 emotional drivers of customer loyalty in the infographic below.

Save this if customer retention matters to your business.

13/12/2025

Yesterday was all about making time for me and my friends. The last couple of years every Friday we would meet up with kids and have play dates and we were all super excited about the free time this would allow us when they went to school and what fun ideas we would plan….

You guessed it, these grand plans went to pot and life got really busy and work started to creep into our Fridays. Boundaries were broken and that essential girl time connection was broken.

Yesterday was a huge reminder of the importance of getting together, to chat, to laugh and consume good food and wine. We all know life can become so hectic with the build up to Christmas, with endless to do lists but it’s not just Christmas time, it is about carving out time for yourself. Your business actually thrives when you take your head out of the parapet and have real conversations with people instead of being stuck behind a screen.

11/12/2025

𝘔𝘰𝘴𝘵 𝘢𝘨𝘳𝘪 𝘧𝘰𝘰𝘥 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘭𝘰𝘴𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘧𝘰𝘳 𝘳𝘦𝘢𝘴𝘰𝘯𝘴 𝘵𝘩𝘦𝘺 𝘯𝘦𝘷𝘦𝘳 𝘯𝘰𝘵𝘪𝘤𝘦…

These types of businesses don’t lose customers because of 𝐩𝐫𝐢𝐜𝐞. Or 𝐪𝐮𝐚𝐥𝐢𝐭𝐲. Or even 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧.

They lose them because of micro-moments that quietly 𝐞𝐫𝐨𝐝𝐞 𝐭𝐫𝐮𝐬𝐭.
And the scary part?

Most teams never notice them happening.

Let me explain....

In customer behaviour work, there’s a concept called “invisible breakpoints.”

These are tiny signals your customer receives emotionally, not logically that tell them:

! You don’t understand me.
! You can’t be relied on.
! I’m not safe choosing you again.

And once those signals start firing, trust collapses long before the relationship ends.

Here are the 4 psychological breakpoints I see most often:

1. 𝐈𝐧𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲
Customers don’t need perfection, they need predictability.
If they don’t know what version of your team they’ll get, trust drops instantly.

2. 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐢𝐬𝐫𝐞𝐚𝐝𝐬
When customers feel unheard or misunderstood, they disengage.
People buy on emotion first, logic second.
If you miss their emotional cues, you lose the sale and the relationship.

3. 𝐌𝐢𝐬𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 “𝐌𝐢𝐜𝐫𝐨 𝐘𝐞𝐬𝐞𝐬”
Customer loyalty is built through a series of tiny psychological wins.
Respond quickly → that’s a win.
Show understanding → another win.
Deliver early → trust spike.
Most teams skip the small wins and focus only on the big ones.

4. 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐌𝐢𝐬𝐦𝐚𝐭𝐜𝐡
People trust brands that feel like “us.
Customers rarely tell you when trust breaks. They simply stop coming back.

If this is happening in your business, it’s not a sales issue - it’s a behaviour issue. And behaviours can be fixed.

If you want the full checklist of the 10 psychological trust-breakers I use when working with agri & food leaders, comment “TRUST” and I’ll send it to you.

Or DM me if you want your team trained on behaviour-led customer experience.

Your customers don’t want you to be perfect.
They want you to understand them.

10/12/2025

A manager said to me recently:

“I know what good service should look like… I’m just too overwhelmed to lead my team through it.”

I hear this a lot in agriculture and food-based environments.

The intention is strong.
The pressure is stronger.

And here’s the truth most people miss:

What unlocked everything wasn’t a big strategy session.
It was a simple clarity exercise.

Once they identified what mattered most and communicated it cleanly -
the whole team lifted.

The customer felt it instantly.

🌟Clarity creates confidence.
🌟Confidence creates consistency.
🌟Consistency creates customer excellence.

It always starts on the inside.

If you want the clarity exercise they used, comment CLARITY.

08/12/2025

𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐬𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫.

It starts with how clearly leaders think.

In agri and food organisations, the pressure is constant.
Fast decisions. Tight margins. High expectations.
And here’s the pattern I see over and over:

When a manager feels stretched or unclear, the team feels it.
And when the team feels it, the customer definitely feels it.
But when leaders are steady, confident, and clear?

Everything downstream gets easier.

🌟Communication.
🌟Collaboration.
🌟Customer experience.
🌟Clarity isn’t soft - It’s operational.

It’s the difference between reactive teams and teams who make customers feel genuinely supported.

That’s why I start with mindset first.

Clear thinking → clear leadership → better customer outcomes.
A simple chain reaction that works every time.

This month I’m sharing practical tools to help you strengthen:
• clarity
• confidence
• internal alignment
• external relationships

A calm finish to this year and a stronger start to the next.

If you want kick start your New Year, DM CLARITY for the chance to reset your focus and set realistic and clear goals for 2026 🚀

#2026

Samantha Seaman Coaching

31/12/2025

21/12/2025

19/12/2025

17/12/2025

15/12/2025

14/12/2025

13/12/2025

13/12/2025

11/12/2025

10/12/2025

08/12/2025

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