17/12/2025
Hold the front page: The government has finally realised men exist.
Apparently, there’s been a groundbreaking discovery in Westminster this month. After years of gentle hinting (and a lot of shouting), the powers that be have updated the Men’s Health Strategy.
The big revelation? If you want to talk to men about their mental health, you might actually have to go to where the men are.
Revolutionary, isn’t it?
Part of this masterplan involves partnering with the Premier League to bring mental health messaging to matchdays. Because, shocker: blokes are more likely to listen to a striker than a pamphlet in a GP waiting room.
And just yesterday, I saw “Project Man-Archy” (great name, by the way) in West Lancs get a funding boost to help men “take back control.” It’s about time.
But let’s strip away the sarcasm for a second.
The stats released this year are still grim. The su***de rate for men is three times that of women. If you’re a bloke between 50 and 54, you are statistically in the danger zone. That’s my generation. That’s your Dad, your boss, your best mate.
It’s great that the government is finally throwing £3.6m at this, but don’t wait for a politician to save your workforce.
If you’re a business leader, look at your wellbeing strategy. If it’s all scented candles and generic webinars, you’re missing the target.
We need real talk, in real language, in the places men actually hang out.
Let’s get tough, let’s get talking, and let’s stop treating male mental health like a tick-box exercise.
Reach out to me or the Tough To Talk team and we can help you changes male culture and support men.
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