15/02/2026
2025 was the year that almost made me quit.
It felt like one massive hit after another.
We were working in a building that was falling down around us (we actually had indoor guttering to catch the leaks š±)
We werenāt able to send our cards to customers in NI or EU anymore, which was about 20% of our income, and then the US tariffs came in and swiped another 10% of our customer base.
That combined with rising costs and a failing postal system left me wondering why we were bothering. We were still getting enough orders to keep going, but it just didnāt feel worth the struggle.
That was until I started looking at our why- our customersā reactions to our cards.
Our cards are more than just pieces of paper. They help our customers to celebrate their most important peopleās most important moments. They offer a space to express their love and show how much they care. They really matter.
One lovely customer even drove to us from the next county to collect a card for her granddaughterās 18th birthday! That was a 100+ mile round trip! Seeing her reaction to the card made me realise that I couldnāt possibly quit.
So we decided to ride the storm.
We can now send to NI, EU and US again, we have a new workshop and Iām coming out of my ADHD burnout thanks to some life-changing medication, self-care and support from family.
2026 feels brighter. And weāre about to launch a whole new collection of new products- something weāve never done before!
Iām so glad I didnāt quit.
