07/04/2026
🩷 There are a few reasons 🩷
People often post on social media daily at specific times they've researched and found to be the most active times for their audience. This is to gain a following and also attract new customers.
I don't do this because:
🩷 I work alone. I don't have spare time around my really busy clinics to be creating content videos and skits to post on social media. I'd rather spend the time treating you all.
🩷 I don't post before and afters of my work. This would create a lot of easy content because I take photos for your notes anyway. However, firstly, I provide a discrete service and I don't want people to feel pressured to have their faces posted online. Secondly, every treatment is completely bespoke and the healing and response is entirely personal so seeing someone else's before and afters is actually not that helpful. Lastly, any treatment using a prescription only medication is not legally allowed to be advertised. So before and afters of any botox treatments would be viewed as an advertisement and could result in a decent sized fine and an NMC hearing.
🩷 My patients are happy. I find that through word of mouth, I have always gained a lot of new customers. This is because people are happy with the treatments they have received and the fact that I haven't tried to upsell at the appointment (more often than not, I'm actually talking people out of having something). So people come back time and time again and refer me to their friends.
🩷 People find me organically. I'm regularly visited by people who have found me on Google just by searching for a specific treatment or something they want more information about. They haven't found me because they've had my social media throwing up images and videos every single day onto their feed.
🩷 I don't want to pay a marketing person to do it for me because I want my posts to be authentically me. You reply to a post or a story and it will be me who reads it and responds.
I completely respect the marketing style of posting constantly. It helps drive up engagement for those who have the spare time to actually do it or are happy to pay someone to do it for them but it's not for me 🥰