Fresh Forward

13/10/2022

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Permanent relief from emotional eating in 12 weeks for professional women aged 40+ who want to Beat

06/09/2022

26/08/2022

One Of The Best Client Transformations EVER!

Very soon I say goodbye to one of my clients who I think has had one of the biggest transformations EVER!

In her registration form when we started she wrote the following:
• I don't like myself
• I feel I am useless; a failure
• I feel I have no self-control
• I feel like a hypocrite
• I feel like a waste of space

It was tragic, even more so because she'd been living and thinking like this for the best part of 60 years, unsurprisingly food was her comfort.

Her past was full of emotional pain and trauma and on the group calls she was very tearful and barely spoke to begin with because she was so shy and fearful.

But in a few short weeks changes began to happen.

She became more animated and chatty on the calls, the emotional weight started lifting (after doing some deep work together) and she began to look lighter and freer.

She faced every challenge fearlessly determined to get results and she did!

Over time she smiled more, learned to love and accept herself and became friends with her own mind. No more need for overeating.

She's now charging more for her services (imposter syndrome has long gone!) and has got herself in a swimsuit and been swimming - both things she believed she'd never be able to do! And the day she said she was proud of herself and meant it, I couldn't have been prouder myself.

I can't put into words how incredible the shifts have been for this particular client, she came from such a terrible state of pain and not valuing herself, full of self-loathing to feeling proud of herself and living her life fearlessly.

I hope this story inspires you, you CAN have a life of food freedom - and so much more!

16/08/2022

Do your scales make or break your day?

11/08/2022

More fabulous client transformations and wins this week including no more thinking about food and going on holiday after avoiding it for 18 years!

11/08/2022

More fabulous client transformations and wins this week including no more thinking about food and going on holiday after avoiding it for 18 years!

03/08/2022

Great to be invited onto Nicky Campbell's show on Radio 5 Live yesterday talking about body image and how social media can have a negative impact on mental wellbeing.

As many women struggle for the Instagram look which is often unobtainable and/or unsustainable it can leave them feeling worthless and not good enough.

Time for society to stop valuing women on their weight and start celebrating us for all the other incredible qualities we have.

29/07/2022

This week two new incredible ladies joined my programme and things are ALREADY changing for them as they begin their transformational journey with me.

That's the thing, when you make a DECISION and really decide to invest in yourself you make a statement to yourself. It’s this thing that happens in your mind where any thought of failure just goes out the window, it’s not an option and that's exactly what these ladies are seeing - one of them has stopped bingeing already!

Plus, another one of my amazing clients has gone from feeling disgusted with herself and using ice cream and chocolate to comfort herself to feeling sexy and incredible, beating the binge and now online dating!

And there's the client who's now taking time out for herself whereas before she would put everyone else first and in the process she used to abandon herself. But not anymore!

Then there's the client who's seeing herself as super high-value now and this is showing up in the workplace as she's now getting amazing project offers instead of being dumped on as she was before.

The list goes on!

Week by week I get to witness these amazing changes as these wonderful women follow my life-changing programme and get the most incredible results - and not just stopping thinking about food (which they do) but BIG changes in every aspect of their lives.

So, is it your turn now to DECIDE to invest in yourself and a solution that WORKS rather than wasting years more time, energy, effort and money on things that leave you even more fed up and frustrated?

Then Start Your Journey By Sending Me A Quick DM For Details Of How To Book Your Free Call To Food Freedom!

As these ladies will tell you, it's so worth it!

See you on the other side 😊

16/07/2022

What’s The #1 Thing Slimming Clubs Fail To Tell You For Your Success?

It's that binge eating and excessive eating is not about the actual food.



Yep, you heard that right.



So, what is it about?



It’s about the beliefs you have about you.



It’s about the beliefs you have about your world.



It’s about the beliefs you have about other people.



It’s about the beliefs you have about food.



It’s about the connections you’ve created to food.



It’s about your inability to put healthy boundaries in place.



It’s about your unhealthy people pleasing.



It’s about how much fun you’re lacking in your life.



It’s about your unhealthy relationship with you.



It’s about your inability to say no.



It’s about the way you take other people’s emotional baggage and crap on as your own.



It’s about you allowing unhealthy behaviours from others.



It’s about not seeing yourself as high value.



It’s about how you handle stress which is impacted by all of your thoughts, feelings and beliefs about the above.



THAT’S what the slimming clubs don’t tell you.



Binge eating and excessive eating is NOT about the food.

14/07/2022

Want LONG-TERM Freedom From Food? Then Do THIS...

I often get ex-clients messaging me to tell me how, months and years after they’ve completed my programme, the changes keep on coming.

This week I’ve had phone calls from three ex-clients so far!

All of them completed the programme over two years ago and they all still have a healthy relationship with food with no more binge eating or overeating.

They all called to let me know how they deal with life so differently now as they continue to have a healthy mindset and, as a consequence, healthy behaviours.

One ex-client used to drink two bottles of wine a night when we first met but over the last two years she’s barely drunk at all. And this is despite something absolutely horrific happening to her and her family but rather than eat and drink away the feelings she’s used the negative situation for good and is helping others as a result.

These women all struggled for years, decades even, to have a healthy relationship with food. They didn’t get any LONG-TERM success until we worked together. Because all the things they were doing before – all the things you’ve tried up till now – are only treating the symptoms not the cause.

The cause is multi-faceted but it all begins and ends with your MIND. Once you know where to look, how to find your puzzle pieces, what to do and how to change it you can have long-term success just like my amazing clients here.

And that’s where I come in!

I’ve been able to help hundreds of women find their food freedom because I know EXACTLY where to look, how to find the puzzle pieces, what to do and how to change it.

I do it again and again and again. And it works EVERY time!

So, what do you want YOUR story to be in two years’ time? Do you want to have wasted another two years living your life controlled by food and disliking yourself? Or do you want to gain food freedom and so much more!

If it’s the latter then you just need to take one quick, easy step and DM me to start your journey right now!

29/06/2022

Getting ready with hair and makeup to shoot some new YouTube vids!
Big thanks to for doing such an amazing job on the hair and makeup front. Can’t wait to see the edited versions of the videos once they’re ready!
Also, my new masterclass, Beat the Binge, will be launching VERY soon - watch this space for all these exciting things that are on their way shortly!

24/06/2022

WATCH NOW - One REALLY Interesting Reason For Overeating!

This week I have two INCREDIBLE client stories to share which you can watch at this link here: https://fresh-forward.co.uk/client-stories/

The first one is the lovely Gill and we've done this interview two years on so you can see that change lasts, what I do isn't just for the short term.

Gill's story is SO interesting, her reason for overeating will be very surprising for you, as it was for her. Watch Gill's surprising reason and how she beat her junk food and alcohol addiction in the first video and see how she's now flying through life, full of self-confidence AND earning more money doing less work!

The second one is with the amazing Pauline. Pauline's story is super inspiring as she shows how change can happen FAST and she shows how it doesn't have to be painful, you can have fun along the way!

Watch to see how Pauline went from being controlled by food, suffering from social anxiety and hiding away at home to finding food freedom and creating a VERY busy social life!

Both of these ladies' stories are so inspiring and they will show you that you CAN gain food freedom - and so much more!

Enjoy!

22/06/2022

One of my ex-clients is writing a children's book.

She said she's going to put a dedication to me.

This is because before she worked with me something like this would have felt an impossibility.

In fact her default position was "I can't" on everything.

But these days she's doing so much - joining different groups, organising holidays, trying new experiences and now writing a children's book!

Long gone is the lady who stayed indoors afraid to put herself out there, stuck in the past, just existing not living and using food for comfort.

But now at 66 she is LOVING life! And the need to comfort eat has gone.

All of this has been achieved by helping her get rid of the emotional trauma that was driving her behaviour and teaching her how to work with her mind so it's her friend and not her enemy.

And when you do that you can live a fulfilled life with no more room or need for overeating!

She told me "This is by far the best investment I've EVER made". And she's made a lot at 66 so that's quite something for me to hear.

But it's true because in just a few short weeks she's gone from "I can't" and using food to stuff down everything she was feeling to "I can!" and no longer feeling empty. And living her best life.

Pretty priceless, right?

I can't wait to see the first draft of her book, I know it's going to be as amazing as she is 😊

21/06/2022

Why Binge Eating Feels Or****ic In The Moment And How To Stop It

You have two choices in life:

1. To beat yourself up

OR

2. To be kind to yourself

Most people choose the first option.

Most people don’t realise that they’ve chosen that option.

Most people don’t even realise that there are two options.

So, they live their life beating themselves up for every god damn thing and then they’re surprised and frustrated and angry with themselves when they overeat or drink or gamble or whatever.

But, when you give yourself that much pain on a 24/7 basis – telling yourself how s**t you are, what a failure you are, how disgusting you are – why are you surprised that you need some form of relief?

And what gives the quickest relief? Food of course!

BUT…

If you’re smart and you choose the second option (to be kind to yourself) you won’t need that relief.

Now, being kind comes in all sorts of ways, for example:

• Getting rid of emotional trauma
• Freeing yourself from old stories and beliefs
• Setting healthy boundaries
• Healing past trauma
• Getting rid of subconscious blocks
• Having a great dialogue with yourself
• Etc.
But when you do all of that you really won’t need food in the same way ever again.

When you have a food issue and you binge, it feels or****ic because it’s taking away a huge pressure of all of the above – the emotional trauma etc. but when you’ve got rid of that pressure you don’t need the release from it.

Finding your specific pressure points is a bit like a jigsaw puzzle as everyone’s are specific to them, understanding why they’re there and healing them so you have no more pressure that you need relief from.

And when you do that you have complete freedom over food. The hold it once had over you will be gone as you don’t need to relieve those pressure points because they’re just not there any more.

You’ll still enjoy food but it won’t be in that desperate, or****ic ‘I NEED this!’ type way.

And when you don’t need it in that way the stop button is easily activated! And you won't have that hideous self-hate and self-loathing afterwards either that you get when you have a binge because there's no more bingeing!

19/06/2022

Why Overeating Is NOT Your Fault!

Stopping emotional eating, binge eating and overeating isn’t as easy as sticking to an eating plan, if it was then nobody would have a weight issue!

There are several factors involved if you want long-term success and they all start with the mind because it’s not your body that craves the crappy food it’s your mind so this is where the work needs to be done to overcome any food addiction.

If your body had a voice it would not ask you for unhealthy food which means it’s the mind that’s asking so that’s what needs to change.

But why does that mind overrule what you really want, which is to be healthy and happy?

Well, 95% of what you do is operated at the subconscious level and is driven by the underlying beliefs that you have about yourself and about your world. It’s unconscious behaviour and often you have no idea what the beliefs are that you hold that are driving your actions so therefore you feel powerless to stop it.

Dieting relies on willpower alone and is operated at the conscious level (5% of what you do).

If you have 5% therefore fighting against 95% (the subconscious behaviour), the 95% will always win out.

Every habit of action is run by a habit of thought so, until you work out what the thoughts are that are driving the behaviour in the first place, it’s impossible to change it.

You can’t diet-out the thoughts.

This is why diets, slimming tablets, gastric bands etc. don’t work because they’re not getting to the root cause of what’s really going on, they’re not looking at the THOUGHTS that drive the behaviour.

And there will be a number of different things going on:

1. Thoughts/beliefs about food e.g. if you come from parents who didn’t buy much food, the belief of the child then becomes “I have to eat as much food as I can to survive because I don’t know when it’s going to be available again”. The mind is always in survival mode so no amount of dieting is going to give up that belief – you have to change the belief for long-term success.
2. The negative thoughts/beliefs you have about you e.g. if you believe you have no value or you’re not good enough you’re not going to want to look after yourself by eating healthily.
3. The poor relationship you have with yourself e.g. if you hate yourself on a daily basis you’ll want to eat food to make you feel better.
It’s obviously a little more complex than this and the above are very simple examples to help demonstrate what I mean but you get the idea.

Your reasons of course, will be different to those above but the concept is exactly the same, it’s your thoughts and beliefs that are the cause of your destructive eating patterns but if you have no idea what they are (which most of us don’t) you’re powerless to stop the behaviour. Therefore, this is not your fault.

How can you possibly fix something that you don’t understand?

You cannot diet-out thoughts and beliefs that you don’t know about and even if you did know what those thoughts were you couldn’t diet them out anyway, you have to change them.

So, change the thoughts, change the actions!

I see so many women at the end of the road who have tried for decades to diet-out the thoughts with zero success. And then, when they do it my way the magic happens, the overeating and emotional eating stops.

Changing their thoughts changes their actions.

So, is it time for you to do the same and discover what YOUR thoughts are that are driving your destructive patterns of behaviour and how to change them FOR GOOD? Then all you need to do is send me a quick DM to learn how you can be free of this once and for all.

12/06/2022

What Drastic Action Have You Tried To Stop Thinking About Food?

I see women all the time that are so desperate to lose weight that they try anything - slimming pills, gastric balloons even really invasive gastric band surgery.

They spend thousands of pounds trying to find the one thing that will work and when it doesn't (which these things don't) it leaves them feeling even more fed up, sad, unhappy, and disgusted with themselves.

There's also all of the hideous diets - the 5:2, the cabbage soup, the no carbs, the shakes - there are hundreds, probably thousands of them and they too all leave you feeling fed up, sad, unhappy, and ashamed.

Because it's not the body that craves food it's the mind, and that's why these solutions don't work, because they're not dealing with the REAL issue.

You can have all these different procedures done and try all the different diets but if you've still got the overwhelming thoughts about food you'll find a way to eat that food - some people even liquidise their food just so they can have their fix!

Life does NOT have to be this painful!

You can stop being obsessed with food just by changing your thinking. Sounds simple but it's true, I know, I've done it, and now I help other women do it too.

By understanding WHY you overeat in the first place and REPROGRAMMING your mind you CAN be free of emotional eating, you CAN stop all those overwhelming thoughts for good.

Interested in finding out how to be free of overeating and binge eating forever?

All you need to do is DM me to learn more about my 12-week life-changing programme. No more thinking – or even trying – ridiculous and painful procedures and diets. In fact no more dieting EVER AGAIN!

10/06/2022

Well, as we head towards the summer (although it doesn't feel like it with the weather we've been having lately!) it's good to know that my clients are all going to have their first holidays not being controlled by food!

And they'll actually be able to ENJOY the sunshine (when it finally comes) not worrying about their bodies, not worrying what other people think about them and not worrying about food.

Holidays can always be a huge trigger when you've got food, body and confidence issues but as we work on all of these through my programme I know summer is going to be so different this year for my amazing clients.

And here are some of the highlights from this week of their wins:
• “I’ve not had a binge since I’ve been on the programme and I no longer wake up in the morning planning binges!” Client in week 6
• Coming off anti-depressants as she now feels so good about herself - and I can really see it in this client, she's done a huge 180 degree turn in her life
• Dealing with her husband's family in a much calmer more logical way whereas before they would have been a huge trigger
• Walking away from a job that undervalued and underpaid her and calling in new clients as she made more space for them
• Going swimming with her kids something she avoided at all costs before
• Not getting upset when she was criticised by close family members like she would have done before as she now knows how to leave that stuff with them and not take it on as hers
• Letting go of past pain and trauma that had plagued her for most of her life
• Creating an exit plan for her current job as she sets up her new business and gains her two first clients
• Sleeping so much better and she's only a few days in!
• Getting excited about new beginnings whereas before every day felt like a chore
• No longer wanting unhealthy food as she sees herself as high value now and has no need for those foods anymore
These are all things these ladies were not able to do before joining the programme.
You see it isn't the weight that holds you back it's your THINKING and how you feel about yourself. But learn how to control your thoughts and not only will you feel in control around food but you'll improve every single aspect of your life too and start LIVING it, not avoiding it.

It's impossible NOT to change on my programme and it's impossible not to completely transform your life.

Ready for YOUR transformation?

You know what to do! Just send me a quick DM and say "I'm ready!"

08/06/2022

As a kid my sister was always the one who won things particularly raffles, she ALWAYS won something at a raffle even if she only had enough money to buy one ticket!

I never won anything so of course my story then became 'I never win anything'. But I did win things, I won things on academic merit, never through luck alone though.

This week things finally changed.

I won my first ever raffle!

My stables where I ride every week sent me a text saying I'm one of two winners in their Jubilee raffle!

Sadly I haven't won beautiful Biscuit pictured here. But I have won a free ride and I'll hopefully get to jump him again like I did last week.

Recently I started to change the messaging I give to myself about luck when it comes to certain things so is this proof of that hard work paying off? I like to think so.

How about you? Do you consider yourself lucky or unlucky?