Ambitiously Unapologetic

Ambitiously Unapologetic Proactively empowering ambitious women to unapologetically live by their rules. Stress less, live more.

I see other women like me…Building their life around work, rather than work around their life…Feeling stuck in what soci...
02/03/2026

I see other women like me…

Building their life around work, rather than work around their life…

Feeling stuck in what society thinks is best for them, without stopping to ask questions…

Feeling like the pressure of proving women’s worth in the world is on their shoulders…

Always on the hunt for ‘more’ because that’s what we’ve been taught is ‘ambition’...

It took me 35 years to realise that the only opinion that truly matters about my life is mine. The only person who has to walk in my shoes every day is me. The only one who can take action to build the lifestyle I want… IS ME.

So when we’re constantly told how we should live, what society expects of women and what other people think of our decisions, it’s hard to forge our own path in life without feeling the pressure to conform.

So Ambitiously Unapologetic is my way of doing exactly that. I’m rebuilding my life and sharing perspectives to free us from the tunnel vision of what everybody else thinks, and instead reminding us that life is short, so why live someone else’s dream?

I’m building something for me, and for women like me, to take a moment to pause, reflect and question what we really want. Then go make it happen.

So let’s stop letting other people dictate what we ‘should’ or ‘shouldn’t’ do, and do what is right for us 🖤

I’m Laura.36.Married.Child-free by choice.14 years of Corporate experience.The one who ‘says what everyone else is think...
25/02/2026

I’m Laura.
36.
Married.
Child-free by choice.
14 years of Corporate experience.
The one who ‘says what everyone else is thinking’.
Bored of the expectations society has for women.
Ready to see women owning their choices and thriving.

I hit burnout and questioned everything. I loved my job, but hated the comparisons, the judgement, the underlying expectations of others and the constant feeling of needing to prove my worth.

Why do we feel this pressure to be everything to everyone else?

So I made big changes, and here we are. Figuring out Life 2.0 along the way ☺️

Can we take a moment to appreciate what we have achieved instead of always focusing on what’s next? I’m so guilty of put...
19/02/2026

Can we take a moment to appreciate what we have achieved instead of always focusing on what’s next?

I’m so guilty of putting too much pressure on myself. Is it just me?

Freddie 🥳🎁4 years of this little guy making me laugh, testing my patience and making sure I always have cuddles on tap. ...
22/01/2026

Freddie 🥳🎁

4 years of this little guy making me laugh, testing my patience and making sure I always have cuddles on tap.

What would we do without dogs?! 🥰

Diggy rascal, Mr Floofy head, Poo bags, Big Fred, Freddo 🫶

Here’s a massive 🖕🏼to anyone who has ever judged you, compared you to others or had an unsolicited opinion on your choic...
01/08/2025

Here’s a massive 🖕🏼to anyone who has ever judged you, compared you to others or had an unsolicited opinion on your choice to be child free.

That women need community and connection with other women who are LIKE THEM. We all have great friends who we’ve grown ...
29/07/2025

That women need community and connection with other women who are LIKE THEM.

We all have great friends who we’ve grown up with or met through school or work, but often their adult lives look different to ours. That doesn’t mean we can’t still be friends with them, but it does mean that we need people who have values that align with ours, to help us to associate with the world around us, and feel a sense of belonging.

Actively choosing to be child-free is still a fairly new topic to be openly spoken about. Those who have gone down a more traditional route to have kids assume that those ‘child-free by choice’ have chosen an easier lifestyle, and therefore don’t need support and guidance. But from my own experience, that isn’t the case at all.

We choose a lifestyle based on what we know will make us happier, but we experience questions, judgements and comparisons from the people around us. It’s assumed it’s not by choice and people pity us, or when it’s clear it’s by choice in come the questions about ‘How will you experience the true purpose of life?’, completely undermining every experience we have.

We need women who experience the world the same way that we do, that we can just be ourselves around, unapologetically and without explanation.

We’re starting our ‘Community stories’ journey strong, with Kelly. An IT director, part-time business owner and general...
27/07/2025

We’re starting our ‘Community stories’ journey strong, with Kelly. An IT director, part-time business owner and general ‘I don’t give a toot’ icon.

I caught up with Kelly over a coffee last week and we chatted all things child-free by choice. The quotes here struck a chord for me, but the full chat can be found at: https://ambitiouslyunapologetic.com/post/Community-stories-Kelly

I wish you all some ‘Kelly vibes’ for the week ahead ✨

I’ve never understood the intent behind comments like this…Is it to make them feel better about the choices they’ve made...
21/07/2025

I’ve never understood the intent behind comments like this…

Is it to make them feel better about the choices they’ve made in life?

Is it to try and convince somebody to make a decision to do something that they’ve clearly voiced that they don’t want to do?

Is it to try and hold some power of ‘I feel more love than you do’?

Also…. Have they heard of dogs? 🐶 ❤️

I’m going to start making a list of equally inappropriate responses to this. Who wants a copy? 🤣

We all need Kelly energy 🙌🔥
18/07/2025

We all need Kelly energy 🙌🔥

I see you. The woman who wants to reclaim her power.The woman who knows that power is within her; she has the fight and...
17/07/2025

I see you. The woman who wants to reclaim her power.

The woman who knows that power is within her; she has the fight and the passion to make change that she’s proud of, but just needs a nudge to know where to start.

She makes no excuses, but she’s aware that maybe she’s not reaching her true ambitions because some days she’s just not sure she really knows what they are.

She’s conscious of the expectations of the world around her and sometimes finds it impossible trying to draw the line between what she wants, and what she thinks others want from her.

She’s strong and independent, but sometimes wonders if that’s holding her back from experiences she craves.

She’s motivated by the strong women around her and wants to unlock that confidence in herself.

She wants to define her own version of ambition and success, which isn’t simply a status or salary.

She wants to rise, together with other women, in a place where she can be seen, heard and understood.

She wants to be part of a collective of women who cheerlead each other instead of tearing each other down.

She holds her own opinions with strength, but can’t always find the words to champion them.

I understand you. I’ve stood in your shoes. Most days I still do, because we never have it all figured out, but we’re making progress.

With every day comes new experiences, new challenges and new growth.

I see you.

This is me.I’m Laura.36.Married.Child-free by choice.14 years of Corporate experience.The one who ‘says what everyone el...
15/07/2025

This is me.

I’m Laura.
36.
Married.
Child-free by choice.
14 years of Corporate experience.
The one who ‘says what everyone else is thinking’.
Utterly bored of the expectations society has for women.
Ready to see child-free women owning their choices and thriving.

I hit burnout and questioned everything. I loved my job, but hated the comparisons, the judgement, the underlying expectations of others and the constant feeling of needing to prove my worth.

Why do we feel this pressure to be everything to everyone else?

We aren’t here to fit the mould, we’re here to break it.

I’m making it my mission to give women their power back; to guide them to define and achieve THEIR ambitions, not what the world expects of them. And to do it unapologetically.

What is your true ambition? And what is holding you back?

What a boring world it would be if we all had the same dreams, aspirations and life plan 🥱You being you is what makes li...
15/07/2025

What a boring world it would be if we all had the same dreams, aspirations and life plan 🥱

You being you is what makes life interesting - and why we need to stop apologising when we don’t meet Dave from Accountings expectation of ‘what a woman should be’ 🙄

Bore off Dave 🤫

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