Maternology Ltd

21/12/2025

Can’t wait to open this beautiful gift from one of my lovely clients for Christmas. 🥰

10/12/2025

This is so right! We need to look after women, babies and Midwives and make maternity services safer.

I was cabin crew before I became a midwife — and the contrast in safety culture is impossible to ignore ✈️➡️👶

Please sign campaign for midwifery safety link in bio if you agree ⚡️

If cabin crew approached safety the way maternity care is currently forced to, no plane would ever leave the runway.

Before take-off, cabin crew stop everything to run safety checks. They don’t skip them because the flight is busy. They don’t ignore warning lights because they’re short-staffed. And they don’t get blamed later for disasters caused by systemic failures.

Yet in the current NHS midwifery climate, safety checks are often treated as optional when staffing is unsafe, workloads are extreme, and pressure is relentless 🚨

Cabin crew are empowered to ground a plane if safety is compromised.
Midwives raise concerns — and are told to “just manage,” “prioritise,” or “cope.”

Cabin crew work with clear ratios, protected procedures, and a culture where risk is escalated, not normalised.
Midwives are working in conditions where abnormal has become routine — missed observations, delayed escalation, and moral injury are becoming the norm, not the exception 💔

When something goes wrong in aviation, the focus is on systems, culture, and learning.
In maternity care, individuals — often midwives — are too frequently left carrying the blame for environments they did not create.

Women deserve the same safety culture in birth as passengers expect in the air.
And midwives deserve the same protections, authority, and respect as professionals responsible for human lives.

Safety should never depend on goodwill, sacrifice, or silence.
If it’s not safe to fly, the plane doesn’t take off ✋✈️
If it’s not safe to provide care — midwives must be heard 🛑

Do you agree?

01/12/2025

Just received this cute crochet hanging basket for the arrival of their beautiful baby 🥰. Looks fab in my room 😍

23/11/2025

Take the hassle out of Christmas shopping this season. Why not buy her an E-gift voucher.

https://maternologyltd.setmore.com

06/11/2025

Some lovely feedback from a client I looked after in pregnancy and postnatal. 🥹

03/11/2025

It’s that day again! Always comes round way too quickly!! Thank you for my lovely gift and card. 🥰🥹

31/10/2025

Happy Halloween 🎃

27/10/2025

Defensive practice is something you may have across & even been aware of it. I hope this little rant helps you feel empowered to ask questions in order that you feel fully informed and comfortable with care plans, without feeling bullied into decisions without enough information.

23/10/2025

👶 Skin-to-skin contact involves placing the naked newborn on the mother’s uncovered chest immediately after birth. This simple practice helps babies adapt to life outside the womb, keeping them warm, reducing stress and crying, and supporting vital functions such as breathing and heart rate.

New Cochrane evidence confirms what many already practice: immediate skin-to-skin contact between newborns and their mothers gives babies a better start in life.

Babies held skin-to-skin within the first hour after birth are more likely to:

🩵 Breastfeed exclusively
🩵 Maintain healthy body temperature and blood sugar
🩵 Breathe and adapt better outside the womb

Importantly, the evidence is now so strong that researchers argue it’s no longer ethical to conduct studies that separate mothers and babies after birth.

“Withholding skin-to-skin contact would now be considered unethical, as there is enough evidence to show that the practice improves newborn health and survival,” says Karin Cadwell, senior author and Executive Director and Lead Faculty of
Healthy Children Project Center for Breastfeeding.

Read more on our website: https://www.cochrane.org/about-us/news/strong-evidence-supports-skin-skin-contact-after-birth-standard-care

15/10/2025

It’s hard to explain why women decide to have a private midwife. One of my clients kindly shared her experience of having me as her midwife. Hearing the impact she felt it had on her pregnancies makes me so emotional.