28/09/2025
🧠 How Does EMDR Actually Work? Let’s Talk About the AIP Model
If you’re curious about EMDR, one of the most common questions is:
"How does it actually work?"
At the heart of EMDR is something called the Adaptive Information Processing (AIP) model.
And don’t worry, we’re not going to dive into neuroscience jargon. Let me explain it the way I do in my training sessions.
👉 Here’s the idea:
Your brain is naturally wired to process experiences and make sense of them. Most of the time, when something difficult or upsetting happens, your brain can digest the experience over time – just like healing a physical wound. But when something is too overwhelming or traumatic, that process can get blocked. Instead of being properly processed, the memory gets stuck – along with the thoughts, feelings, and physical sensations that came with it. So even years later, something small – a smell, a sound, a look – can bring you right back into that moment.
It’s not just remembering it – it’s re-living it.
That’s where EMDR comes in.
Instead of focusing on changing thoughts or behaviours (like CBT), EMDR activates the brain’s natural healing process so that the stuck memory can be reprocessed and properly stored.
This is done through a structured, 8-phase approach and something called bilateral stimulation – most commonly in the form of eye movements, tapping, or tones. During EMDR, you hold the memory in mind while engaging both sides of the brain. And here’s the incredible part: as the memory reprocesses, it loses its intensity. The emotions soften. The meaning changes. The nervous system stops reacting as if the danger is still happening.
When you understand the AIP model, EMDR starts to make sense.
🎓 Want to learn exactly how to use EMDR with your clients – and see the AIP model in action?
My EMDR Europe Accredited training takes place in January 2026 in Torquay, with follow-ups in March & July.
✅ Live demonstrations
✅ Real client case examples
✅ Supervised practice
✅ Supportive learning environment
👉 Book your place or find out more:
drbutton-emdrtraining.co.uk/emdr-training-dates