Supplement Specialists. Learn about the health benefits of our products. To people and their pets. Creating innovative products to cater for every customer.
The Golden Paste Company is dedicated to making the benefits of turmeric available to everyone.
13/11/2025
💜Managing and Reducing the Risk of Mud Fever💜
While there are no fool proof solutions to prevent mud fever, certain management practices can reduce the risks.
Here are a few:
💜Ensure there are dry areas available for grazing.
💜Rotate pastures if possible
💜Cover muddy patches and gateways with sand or straw
💜Keep the horse's legs as clean and dry as possible.
💜Groom and inspect horses legs frequently
12/11/2025
🍂❄️Bringing your horse in for the winter? 🍂❄️
As horses move indoors for winter, dust and poor ventilation can challenge their respiratory health.
Support their airways and maintain lower airway structure with TurmerBreathe, our natural respiratory supplement, expertly developed with turmeric, herbs, and antioxidants.
Help your horse stay comfortable and ready for every ride this season.
💙Winter with TurmerBreathe - shop now
11/11/2025
🧡⭐Team Turmeric had a busy weekend at Your Horse Live 2025. ⭐🧡
✨A huge thank you to everyone who visited Jess & Elli at our stand and grabbed their exclusive TurmerBreathe Launch Boxes!✨
If you missed out, there’s still time! Scan the QR Code and follow the steps to claim yours today.
👏Keep an eye on your Inbox – we’ll soon be picking the winner of our exclusive show competition!
11/11/2025
❤️Lest We Forget ❤️
Today we remember the brave souls who served, including the loyal dogs who stood by their side.
Lest we forget. 🐾🌺
10/11/2025
😍✨Have you seen our new bundle deals?✨😍
🧡Joint, Skin & Coat Support Bundle
🧡Joint & Wellbeing Support Bundle
🧡Skin & Coat Bundle
Head to the website and order your Slices Bundle now.
✨Click the link in the bio!✨
09/11/2025
🧡🐶Meet Elli! 🐶🧡
📍Elli is The Golden Paste Company’s South Eastern Area Sales Manager.
Elli has grown up in the countryside her whole life and has been surrounded by horses and dogs. Whilst working at a world leading racing and breeding organisation, she completed her degree in Thoroughbred Stud and Breeding Operations which then sparked her passion for nutrition.
If you’re located in the South East of England and need some supplement advice or would like to know where your nearest stockist is, please get in touch!
Cobbydog Complete Dog Food has just won Manufacturer of the Year at the PIF Awards! 🏅
We’re proud to play a part in their success—Golden Paste TurmerAid™ is included in CobbyDog’s dog food, helping keep pets happy and healthy with natural joint support and wellbeing benefits.
Huge congratulations to the amazing CobbyDog team! 🎉
👉 Shop on our website for CobbyDog products available from The Golden Paste Company: Link in the comments!
07/11/2025
🧡✨These natural supplements are not only delicious and palatable for your horse or pony but they are also easy to serve and highly effective.🧡✨
Are you visiting Your Horse Live this weekend?
Be sure to stop by Stand 14 and check out our Ultimate Equine Trio!
✨ Show Offer – not to be missed!
💙 Plus, every entry ticket gives you £5 off our exciting new product, TurmerBreathe.💙
We can't wait to see you there!
06/11/2025
🌿🐾 Are mushrooms dangerous for dogs?
🍄Some are safe, others can be deadly! Learn which mushrooms to avoid, symptoms of poisoning, and what to do if your dog eats one.🍄
👇 To read the full guide, see link in comments below. 👇
05/11/2025
✨Tips for bonfire night✨
Many dogs are noise sensitive and need support from the people they trust and turn to during stressful periods.
It is important that throughout bonfire ‘week’ you are there to provide comfort and security for them as many can show signs of worry and anxious behaviour. Here’s some top tips to help keep your pet comfortable:
🐶Let your pet be near you
🐶Have the TV on, play classical music or white noise
🐶Create a safe environment, give them a blanket, access to their crate, build a den
🐶Distract them with toys
🐶Reward with treats
🐶Be patient
04/11/2025
🧡🐴We can’t wait to see you at Your Horse Live🧡🐴
📍Stand 14, Hall 1
We have many show offers available and don’t forget, every entry ticket gives you £5.00 off TurmerBreathe.
Be the first to know and let us send you an email when The Golden Paste Company posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
In 2016, The Golden Paste Company founder, Janine Kell, contacted Will & Chris I’Anson, Shareholders and Directors of the parent company I’Anson Brothers Ltd (www.i’anson.co.uk). Janine and her husband Darren had set up a business in their kitchen producing turmeric-based Golden Paste, a generic turmeric based recipe.
Having seen the amazing benefits of turmeric first hand with her family’s use, it led her to think that there may well be a use in equine diets or indeed demand to develop a turmeric supplement for horses. Janine consulted with the Turmeric User Group and Dr Doug English, a respected Australian Vet who has had great success with the use of turmeric.
Janine then started making Golden Paste and feeding it to her own horse. What she really wanted to produce was a pelleted form of the product, but given it was a paste it wasn’t a viable proposition for her and at the time or for I’Anson Brothers Ltd (pelleting specialists) to upscale.
However, they both kept in touch, and Janine came back to Will for help and advice as she researched and started producing the 1st generation of the pellet. The business began to grow and as it was starting to attract horse owners; the small quantity of pellets they were producing was not enough to keep up with orders, so she needed help and significant investment to take the business to the next level.
Will and Chris agreed it was worthwhile backing The Golden Paste Company and in September 2017 they got fully involved. With a wealth of experience from developing brands for British Horse Feeds, they branded and protected the intellectual property of the business, and set to developing the company and its products. Combined with additional in house technical and nutritional know how, TurmerAid, the 3rd generation pellet was invented and branded in October 2017 and officially launched at the BETA International show to the trade in January 2018.
As the business has developed and grown to a national and soon to be international business, Janine Kell decided to sell her remaining stake to I ‘Anson’s and return to her marketing business and looking after her young family.
The pet paste range has been extended to dogs through turmeric sausage slices (TurmerEase) designed to dose optimum levels of the supplement. Aimed at joint health this is a growing part of the business with the emerging market. The company also offers human paste and supplements and is a market currently targeted for future growth.
The I’Anson philosophy of quality is always put first. Only effective products are released, and they always research and trial potential new products and formulations prior to release to the general public.
NOPS, UFAS, HACCP and BRC regulations ensure the highest standards are met from our own and manufacturing partners and all facilities meet the relevant standards for all products. Raw materials are ethically sourced and recyclable packaging is encouraged at all stages of the chain.