23/07/2025
This summer, Joe Wicks has released a new animated physical activity series, Activate, which aims to get children moving and having fun.
Co-created by Joe Wicks and Studio AKA (the makers of ‘Hey Duggee’), Activate is backed by the government as part of a new partnership to reach families and schools across the country.
Physical activity is essential for growing bodies and minds. Activate aims to make fitness fun and spark a love of movement in children, by bringing together bright and energetic new characters, alongside well-known upbeat music from exclusive music partner Universal Music UK.
At a time when many parents are concerned about keeping their kids active over the holidays, Activate aims to turn screen time into active time and boost their physical and mental health – over the summer holidays and beyond.
The first episode is out now on The Body Coach YouTube channel, with new episodes out weekly over the summer.
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