James O'Shea Fitness

01/12/2025

You can learn a few things from this clip at our last client event about my coaching style.

1. I will never ask you to do anything I haven’t already done myself

2. Community brings out the best in you. That’s why I’m on a mission to build one that’s epic, pushes you out of your comfort zone and ultimately challenges you to grow and develop.

3. I like to coach so that my clients are ready for whatever they want to throw themselves at. I want my clients to back themselves for unexpected challenges.

4. I believe that coaches should be in shape, for their market. They should have evidence to show that they have experience in the area they coach.

30/11/2025

Life Recently 🙌🏻

In case anyone is wondering for Christmas…
I’m a size 2025 911 GT3

26/11/2025

6 months of transformation for the price of 5.

Not a sale, just my reward for those who commit to actually stepping up, breaking the cycle and becoming the man you know you're capable of becoming.

20/11/2025

12/11/2025

Cinnamon Buns and post photoshoot chat

09/11/2025

They shall grow not old, as we that are left grow old:
Age shall not weary them, nor the years condemn.
At the going down of the sun and in the morning
We will remember them.

06/11/2025

1️⃣ They Normalise Average
“You’re fine as you are.” No, they just don’t want to feel uncomfortable. When everyone’s coasting, excellence looks extreme.

2️⃣ They Pressure You to Stay the Same
“Go on mate, just one pint.” Your discipline exposes their lack of it and they’ll do anything to pull you back into comfort.

3️⃣ They Mock Progress
“Hitting the gym again, don’t be boring.” It’s not banter it’s insecurity. You levelling up reminds them they haven’t. Real mates clap when you win.

4️⃣ Every Plan Involves Booze or Food
No one suggests a coffee, gym, or hike. If your weekends revolve around pints and takeaways. That’s going to show on your waistline

5️⃣ They Don’t Want You to Change
Your growth highlights their stagnation. Fake mates guilt-trip you for improving, 1️⃣ They Normalise Average
“You’re fine as you are.” No — they just don’t want to feel uncomfortable. When everyone’s coasting, excellence looks extreme.

2️⃣ They Pressure You to Stay the Same
“Go on mate, just one pint.” Your discipline exposes their lack of it — and they’ll do anything to pull you back into comfort.

3️⃣ They Mock Progress
“Look at you, gym lad.” It’s not banter — it’s insecurity. You levelling up reminds them they haven’t. Real mates clap when you win.

4️⃣ Every Plan Involves Booze or Food
No one suggests a walk, gym, or hike. And if your weekends revolve around pints and takeaways… so will your waistline.

5️⃣ They Don’t Want You to Change
Your growth highlights their stagnation. Fake mates guilt-trip you for improving, real ones hold you accountable. Even call you out on your s**t.

6️⃣ They’re Not Going Where You’re Headed
Look at their direction: are they becoming fitter, sharper, more disciplined? Or heavier, lazier, more comfortable?

You become the average of who you spend time with.

If they’re not moving forward, neither will you.

Hence why I’m on a mission to build a community of men that are sick or average, want more from life and want to pull others up not tear them down.

05/11/2025

It's you're constantly starting again on Monday, that's the exact reason you're not making progress

Don't turn one bad day into a bad week.

It won't always go to plan, but starting again Monday is like slashing the rest of your tyres after getting a puncture in one.

04/11/2025

Happy Birthday to the most caring, loving and beautiful woman. Who, I am fortunate enough to call my girlfriend



My reason why, the lady to keeps me on the straight & narrow and inspires me to push forward.

She calls me out on my s**t, laughs at my stupid jokes and puts up with me goofing around. I wouldn’t have it any other way.

01/11/2025

🎥 BTS - Photoshoot Vlog

31/10/2025

Our in house rockstar Jude, who has overcome more personal battles than anyone should see in a lifetime.

Everything she mentions I hear daily from potential clients

"I know what to do, I'm just not doing it"

"I just need more motivation"

"Group classes"

When in actual fact what you need is a system in place that works for you, structure and sticking to something with consistency.