Physiology First, 212 Northenden Road, Sale (2025)

15/11/2025

A brief history of the self-limitation industry...

In 1844 a group of asylum directors met in Pennsylvania. Their goal? To define who, exactly, was "insane."

Their answer? Everyone.

The term psychiatry did not yet exist.

It was still referred to as "moral treatment."

And it remains a moral treatment, as a health diagnosis would require something known as a "health assessment."

The expression of human individuality was categorized as "different types" of insanity to make insane sums of money.

Fast forward to 2025 and the dawn of a new scientific revolution.

Every human being shares 99% of their DNA🧬

The less than 1% of DNA that makes you "you" still represents millions of individuals genetic differences.

From nutrition, to sleep, to exercise, to where one should place their attention is unique, singular, and beyond the point of comparison.

There is no one that you should be other than who you are.

There is no "normal" way to be a unique individual.

A simple DNA test allows you to read your code of potential and design your life according to your unique gifts, talents, and physiological needs.

Alternatively, you can fight your physiology forever to fit into the cage of culture, despite the fact that the other inhabitants are dead on their feet...

But neither option changes the fact that DNA differences have never been "disorders."

The concept that individually is a pathology originated in institutions for social obedience.

An obedient society is trained to be purposely ill equipped at the art of critical thinking. Their potential left to suffocate beneath the comfort blanket of the self-limitations they've been sold.

They end up trolling social media passionately defending their labels because they've become the label itself, instead of the individual the label was created to diminish.

That is how you turn a society into products.

The productization of a generation is what we are fighting to prevent.

The science is clear. DNA differences are not disorders. And they never were.

We break the chains of self limitation when we teach the next generation about the power of their physiology, first.

14/11/2025

There's nothing more radical than making health normal again.

Join the team that's changing the course of health for the next generation🧠🔥 2026 Certification Program begins January 10th. Only 4 spots remaining. DM to RSVP and join the movement!

13/11/2025

Who am I...

I ask students of all ages to reflect on this question.

Why?

"The world will ask you who you are. If you don't answer, the world will tell you." ~ C. Jung

As the page has gotten a lot of new eyes lately I thought I'd answer this question myself.

My name is David Bidler. I'm a social entrepreneur dedicated to reshaping education for the 21st century.

I left school at 14 years old. I went from nearly homeless and living in a tent to entrepreneur.

For the past decade I've owned health education centers at the intersection of performance training, longevity, health technology, and community based education.

Our free programs for students are changing the way a generation learns about their brain and body.

Our longevity and performance programs for adults are putting the power of self-education and personal transformation in the hands of a generation of families.

Education and school are not synonymous.

One is a building kids are mandated to attend.

The other is a lifelong process of learning, growth, and evolution.

The future of education is learning about the power of our minds and bodies.

My practice:

I train my mind and body train daily. Sauna, cold plunge, meditation, yoga, strength training. I've never asked a student to do anything I haven't done myself.

My background:

I've run over a dozen ultra-marathon races. Learning about our physiology is an ongoing experiment on the frontiers human potential. I've coached hundreds of athletes, high performers, students, and parents.

My work:

I write about our work daily here on Instagram and Substack.

I train coaches and educators across the globe to bring the Physiology First Approach to their community.

We're preparing to launch our first London location and take over the health optimization market.

When I'm not writing, teaching, or building the business you'll find me on a motorcycle, in the mountains, or listening to a Leonard Cohen record.

I believe our lives should be a work of art. I believe fiercely in the limitless nature of the human spirit,

Thank you for being here as I work with our team to create a health education revolution for the next generation❤️🔥 ~David

12/11/2025

What if school taught us about ourselves?

When the obesity rate is verging on 50%....teach students how to fuel their brain and body.

When less than 22% of adults meet the minimum physical activity requirements....teach students how to build an effective exercise program.

When exhaustion is a badge of honor....teach students how to be a rebel😎

When mental health is viewed as something you "have" instead of something you "train"....teach students how to improve their mental fitness.

When artificial intelligence makes rote memorization meaningless...teach kids to cultivate human intelligence.

The future of education is learning about our physiology, first🧠🔥

🌎 Be part of the health education revolution! 2026 Certification Program • 4 spots remaining! • DM to RSVP and get trained to teach the latest science of health and human potential in YOUR community!

12/11/2025

When a child is born every parent sees a miracle.

When the child is introduced to the institutionalized illness of the school system the miracle becomes a series of "mistakes."

Perhaps they don't like sitting for 7 straight hours....

Maybe they prefer intellectual stimulation to mind numbing boredom....

Either way, the institution makes sure that you know it's your child that's broken, not the insane system it has normalized.

Then the diagnoses begin....

Your miracle becomes a set of acronyms.

They must take their medication to assure that any sign of individuality is drugged out of them.

Because the economy needs replicant factory workers, not independent thinkers.

Wait...it's 2025.

Not 1942...

Creativity and individuality are the only value propositions that remain in the age of artificial intelligence and automation.

Mass produced, medicated, memorization machines are not in high demand.

The future demands the manifestation of the unique and creative individual.

Parents, don't let your child become a commodity in the "disorder" economy.

They're the same miracle you first laid eyes on.

Reject the label machine that turns a child's individuality into a problem to be solved.

Embrace the unique genius encoded into the essence of your child's physiology.

🧠🔥 2026 Certification • January • 5 spots remaining • DM to RSVP and teach the latest science of human potential!

12/11/2025

When a child is born the parent sees a miracle.

When the child is introduced to the institutionalized illness of the school system the miracle becomes a series of "mistakes."

Perhaps they don't like sitting for 7 straight hours....

Maybe they prefer intellectual stimulation to mind numbing boredom....

Either way, the institution makes sure that you know it's your child that's broken, not the insane system it has normalized.

Then the diagnoses begin....

Your miracle becomes a set of acronyms.

They must take their medication to assure that any sign of individuality is drugged out of them.

Because the economy needs replicant factory workers, not independent thinkers.

Wait...it's 2025.

Not 1942...

Creativity and individuality are the only value propositions that remain in the age of artificial intelligence and automation.

Mass produced, medicated, memorization machines are not in high demand.

The future demands the manifestation of the unique and creative individual.

Parents, don't let your child become a commodity in the "disorder" economy.

They're the same miracle you first laid eyes on.

Reject the label machine that turns a child's individuality into a problem to be solved.

Embrace the unique genius encoded into the essence of your child's physiology.

🧠🔥 2026 Certification • January • 5 spots remaining • DM to RSVP and teach the latest science of human potential!

11/11/2025

This is the moment that 2012 presented....

The opportunity to help a generation understand the next wave of technologies, instead of blindly demonizing all digital development and hoping for the best.

The next year will define the future of youth mental health.

Millions of kids will be lost in the digital abyss with no compass, and a million judgmental fingers pointed directly at them.

On the other side of evolution a generation of young people will learn to utilize the technologies of the future while remaining connected to the ultimate technology - their own physiology.

New article on Substack✍️ Link in bio 🔗

Learn why the time for AI literacy and community leadership is NOW.

10/11/2025

Farewell NYC...

I left yesterday for the last time in a long time.

This infamous spot on the Lower East Side of Manhattan holds a special place in my heart.

It's everything that New York has been to me in one timeless encapsulation of the city itself.

New York has been a place of redemption, rebirth, and personal evolution.

I came here about 15 years ago with a few dollars in my pocket. I was going through the most difficult period of my life.

The city filled me with its fire when I needed to become an inferno.

As I walked onto 3rd Avenue after yesterday's trip to the streets were burning with the glow of a Manhattan November.

I knew I wouldn't see these streets again for a while...

I was in the U.S to help set up our newest affiliate location run by an incredible couple, Nikki and Steve.

The trip was short but memorable.

A critical piece of a global puzzle.

Physiology First campuses and affiliate locations across the world.

That's the goal.

A reconnection revolution for the next generation.

As I write this from deep in the heart of London I know that an era has evolved.

There's something powerful in the air...

Sending all of my love to Manhattan and the people who've been part of the journey.

It's a new dawn on the frontiers of our evolution.

Looking forward to bringing Physiology First to London - and to creating the catalyst for a health revolution that resounds across the world. ~ David

08/11/2025

Do you know how to keep an elephant from running away?
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Tie it to a stake when it’s just a baby. It will try with all of its might to break free, until, eventually, its will is broken.
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Before long a powerful animal is tethered to a twig that it could break with the slightest effort. An effort that never comes, as the animal has learned helplessness and will never try again…
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In the midst of a raging healthcare crisis we can a.) rally around the mighty animals restrained by the self-fulfilling prophecy of self-limitations and scream YOU CAN DO IT! or b.) not tie the next generation of powerful creatures to a stake.
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We choose the latter.
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If you are easily triggered by ANYTHING I highly recommend that you unfollow this page immediately and bury your head in the digital sand.
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Just be aware that the Ostrich Strategy (head in the sand, ass in the air, and hoping for the best🤞) may be not be the best plan in the rapidly evolving landscape of the 21st century.
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The latest science of the brain and body shatters paradigms and illuminates our immense human potential🧠🔥
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A potential unlocked only through a deepening understanding of our own physiology.
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This page is not a pacifier.
~
It is a rallying cry for the parents, educators, coaches, and health pioneers who are passionate about teaching the next generation about their physiology, first.
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Evolution isn’t over, and evolution isn’t easy.
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Choose your evolution.
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We’ll be here helping the next generation of leaders do the same.
~
🌎🧠🔥2026 Level One Certification Program begins January 10th. 5 spots left. DM to RSVP and join the evolution of health and human potential.

07/11/2025

We're social animals...

When the leaders of the pack bestow a label on their subordinates the label becomes a treasured source of identity.

To the person who does not know themself it becomes an identity in a box.

The world feels more secure, less threatening, and easier to understand if you're broken and can't be expected to participate at the highest level.

Like a star player sidelined for a season with a sudden injury you feel an instant relief of pressure as you get to watch the world from the safety of the sidelines.

The problem is that you're going to need company to make the label make sense.

This is about belonging to something after all...

So you look for signs of the label in your children.

In everyone's children....

Soon you're on Instagram identifying as an acronym and defending your limitations with your life.

This is the saddest element of the human experience, the willingness to throw a generation under the bus to maintain the self-limitations that keep you from living a life at all.

If you follow this page you see through the business model of labeling millions of kids with disorders for exhibiting any sign of life.

The science of self limiting beliefs is clear.

When we believe we can't, we can't.

It's like clipping the wings of an entire generation just to have the company of a brokenhearted bird who will never taste the freedom of flight.

The cycle only breaks when we refuse to coddle a generation of adults obsessed with their own self-limitations and level up the conversation for a generation.

The only label a child should build an identity on is "limitless."

It's time to teach the next generation the science of human potential🧠🔥

06/11/2025

Be careful what you try to cure...

It just might work.

The fact that ADHD has become a multi billion dollar industry, and an identity for millions of children and adults, is due to a simple business move that requires about ten seconds of critical thinking to decode.

The genetic phenotype associated with impulsivity, risk taking, creativity, innovation, nonlinear thinking and high levels of intellect is exactly that-a phenotype.

It's the phenotype responsible for every great idea, innovation, and invention in history.

Labeling this phenotype a "disorder" and giving it an acronym, ADHD, immediately productizes biology.

Because these are desirable traits in entrepreneurism and creative pursuits and undesirable in schools and institutions that despise intellect and individuality people cling to the identity and defend it with their lives because they finally feel seen for being exactly who they are.

That's the business move.

Convince adults they have a "late diagnosis" to increase the likelihood of an "early diagnosis" in their own children.

It's Business 101 - create a cycle of demand.

The problem with diagnosing intelligence, creativity, and an unwillingness to feign attention when bored out of your mind as a "disorder" if you're not calculating your Christmas bonus based on how many kids you get hooked on Aderall?

You're going to drug the genius out of the gene pool.

There is no pre-ordained destination for attention.

That is the philosophical problem with the social construct known as ADHD. Some believe you should place it on what actually matters to you, others on what you've been told to pretend matters for the sake of a credential that is losing credibility economic viability every day.

Without an agreed upon designation for attention an attention deficit cannot exist.

What captures our attention naturally illuminates our one shot at genius.

It's time to inspire a generation to follow the unique thread of their intellect and intuition by teaching them about their physiology, first.

✍️DM for a brilliant article on the topic by Dr. Robert McMillan

05/11/2025

A group of high school students visited our campus....

I asked if they knew about the Aderall shortage that was taking place at the time.

They were WELL aware....

I asked if any of them knew what Aderall "did."

They hadn't even considered the question before...

We live in a society where the mechanism behind medication isn't the first question being explored prior to prescriptions being written.

That's because an educated family becomes the pharmacist of our own physiology🧠🔥 No prescription pad required.

The medication era successfully ended the lobotomy era by providing a better alternative.

The education era is here....and the evolution of how we improve the mental health of a generation is built on the foundation of the science of ourselves.

🌎 2026 Certification Program • January 10th • 6 spots left • DM to RSVP!

Every child deserves an operating manual for their brain and body. It's time to teach the next generation about their physiology, first.

Physiology First

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