16/03/2026
One of the team recently explained addiction in a way that perfectly captured something many people struggle to describe. He compared it to love bombing.
The more he spoke, the clearer the parallel became.
He said the early stage of addiction feels very similar to the early stage of a love-bombing relationship. At first there is an overwhelming sense of reward. Attention, relief, pleasure, validation — everything arrives intensely and quickly. It feels powerful, exciting, even transformative.
The brain learns very fast: this works.
But over time the pattern changes.
The reward becomes less consistent. The relief is harder to reach. The same thing that once felt wonderful now begins to create anxiety, urgency, and dependency.
He described it perfectly: the person isn’t chasing the present experience anymore — they are chasing the memory of how it felt at the beginning.
Psychology calls this intermittent reinforcement, one of the most powerful drivers of addictive behaviour.
What struck me most was how clearly he saw it.
In both addiction and manipulative relationship dynamics, the early intensity creates a powerful imprint. When that intensity later becomes unpredictable, the brain works harder to get it back.
His conclusion was simple and very wise:
Intensity creates attachment.
Consistency creates safety.
I thought that was a perspective worth sharing.
www.somertonlodge.co.uk
Thanks Ryan Trigg