11/02/2026
Our CEO, Andrew Judd, will be appearing on Morning Live tomorrow (12th), discussing funeral costs and why value matters when saying goodbye.
Funerals matter because:
• We only get one chance to say goodbye.
• Saying goodbye helps us face tomorrow.
• Funerals bring families and communities together when it matters most.
As consumer expectations evolve, funeral directors continue to adapt - offering choice, transparency and high standards of care at every price point.
During the programme, Andrew is expected to highlight the importance of:
• Looking for the NAFD logo to ensure high standards of care.
• Understanding the differences between traditional, attended and unattended funerals — and what is included in the price.
• Having open conversations about wishes, which can ease both emotional and financial pressure.
Time: 9.30am–10.45am
Currently broadcasting on BBC Two due to Winter Olympics coverage.
Do tune in.